PARIS — Dior on Wednesday named Haerin, a member of NewJeans, its recent brand ambassador, underscoring the South Korean girl group’s meteoric ascent.

The 16-year-old was the last member of the band to secure a cope with a luxury brand, confirming recent speculation fueled by her appearance on the digital cover of Vogue Korea’s May issue in Dior positive jewelry.

Dior named Haerin a house ambassador for jewelry, fashion and sweetness, marking the newest tie-up between a K-pop star and a high-end label. 

“That is a possibility to have fun the privileged ties binding greater than ever the NewJeans singer and Dior. Between elegance and audacity, a novel friendship within the name of creativity,” the corporate said in an announcement.

Band members Minji, Hanni, Danielle, Haerin and Hyein landed on Gen Z’s radar last summer with their debut single “Attention,” which has amassed 47 million views on YouTube. NewJeans’ songs “Ditto” and “OMG” have charted on Billboard’s Hot 100.

The group has 7.3 million followers on Instagram and one other 6.7 million on TikTok. In March, NewJeans, known for his or her girl-next-door aesthetic, struck a partnership with Levi’s and appeared in a photograph shoot for the U.S. edition of Vogue.

Minji has a contract with Chanel; Hanni is an envoy for Gucci and Armani Beauty; Danielle works with Burberry and YSL Beauty, and Hyein is a Louis Vuitton brand ambassador.

Dior is not any stranger to the ability of K-pop stars. Jisoo, a member of Blackpink, has driven crowds wild since signing on with the home as a world ambassador for fashion and sweetness in March 2021. 

On the lads’s side, brand ambassadors include Jimin, a member of boy band BTS, Exo’s Sehun and Astro member Cha Eunwoo.