PARIS — Launchmetrics, the information research and insights company for fashion, luxury and sweetness, is adding two categories to its portfolio: homewares and sportswear.

“These are the 2 sectors where we see very strong potential in the following few years,” Michael Jais, chief executive officer of Launchmetrics, told WWD. “Homeware is the brand new beauty.”

Jais forecasts that by expanding into these areas, Launchmetrics will double its pool of potential clients. 

The corporate expects revenues to extend by greater than 20 percent in 2023 through a combination of organic growth and acquisitions. In 2022, Launchmetrics met its goal of posting revenues of greater than $50 million and turned profitable, with a customer base of greater than 1,200 corporations.

Jais became aware of the expansion opportunities in the house decor segment last yr following the corporate’s acquisition of media planning firm DMR Group, its biggest competitor, which had around 100 clients within the sector.

He noted that interior design functions in the same method to fashion, with seasonal product launches and collaborations which are strong drivers of name value. And as more fashion executives move into the sphere, the synergies are sure to extend. 

“There are not less than 200, 300 significant players in the inside design sector,” he said. “And on top of that, a big proportion of our customers in fashion are asking us to increase our services to the design area.”

Meanwhile, the worldwide sportswear market is predicted to grow by 8 to 10 percent a yr as much as 2025, he noted, quoting a report by management consulting firm McKinsey & Co.

The category accounted for greater than $5 billion in media impact value in 2022, in accordance with Launchmetrics. The measure, based on a proprietary algorithm, estimates the worth of coverage across social networks and within the media.

Breaking down the information, greater than $2.7 billion was generated across the categories of “athleisure and fitness” inside its core fashion/luxury brand panel. The sneakers category represented around 40 percent of that MIV. Meanwhile, the sportswear brand panel generated upward of $2.4 billion in MIV last yr.

With a purpose to serve sportswear brands and luxury labels, Launchmetrics will expand its monitoring to athletes, particularly within the run-up to the Olympic Games in Paris in 2024. Cristiano Ronaldo is the most well-liked individual on Instagram, with 579 million followers.

“We’re talking about 2,000 to three,000 people who find themselves celebrities. Until now, we tracked the celebrities on the runway: actors, singers and so forth,” said Jais. “At the tip of the day, our logic is to ask, who’s influencing the ultimate consumer, no matter what they’re buying?”

In light of recent financial market turbulence, Launchmetrics has put its plans for an initial public offering on hold, but it surely’s still looking out for acquisitions, particularly within the technology and data sectors. “We have already got a powerful presence in fashion and luxury, so we’re taking a look at corporations which have a footprint in beauty, sports and homewares,” he said.