GAME-WEAR: Relating to the metaverse and gaming, no other sense is more involved than sight.

In its first enterprise into Web3, area of interest eyewear brand Retrosuperfuture has teamed up with Razer, the Irvine, Calif.-based lifestyle brand which makes a speciality of hardware equivalent to peripherals and gaming laptops, software including game optimizers and payment services.

Orchestrated by D-Cave, the buyer marketplace of digital and physical wearables founded by Stefano Rosso, which also provides services as an agency, connecting the metaverse, gaming, fashion and entertainment worlds, the partnership marks Razer’s first foray into fashion eyewear.

“The gathering of eyewear blends the perfect of each worlds,” said Daniel Beckerman, founder and chief executive officer of Retrosuperfuture. “The result’s a harmonious union of favor and performance, technical eyewear that shouldn’t be only stylish but in addition built to resist the trials of intense gaming sessions,” he said.

Dubbed Razersuperfuture, the mask-like sunglass style encompasses a chunky acetate frame and photochromic lenses for indoor and outdoor use, in addition to a blue-light protection finish apt for gaming sessions. Razer’s tagline “For Gamers. By Gamers” is engraved on the lenses while the brand’s green logo and serial number appear on the fitting wand.

Addie Tan, associate director of business development at Razer, highlighted Razer’s ambition to “outfit every aspect of the gamers’ world,” from gaming sessions to on a regular basis activities.

The sunglasses will hit Razer’s e-commerce and Retrosuperfuture’s stores on Friday, retailing at $239.

“We imagine gaming and Web 3.0 will change the world for the upcoming generations and our role is to be there to facilitate and enhance the perfect lifestyle projects for this recent group of digital culture communities,” said Rosso.

A former Diesel North America CEO and the son of OTB founder Renzo Rosso, Stefano Rosso launched D-Cave with partner Furio Giraldi in 2020. He can be the CEO of Brave Virtual Xperience, or BVX, a recent company arrange in 2021 by OTB to assist brands across its portfolio develop projects, products and initiatives intended for the metaverse.

Renzo Rosso’s family investment company Red Circle took a majority stake in Retrosuperfuture in 2019. The brand founded in 2007 by Beckerman has developed a spread of collaborations over time with high-end labels including Off-White, Gosha Rubchinskiy, Paco Rabanne, APC, Carhartt and Vans.