Bonpoint has tapped Maria Salazar Levin, a seasoned fashion executive with a background in luxury, as the brand new chief executive officer of Bonpoint USA.

Most recently the president of Seven For All Mankind, she has been tasked with growing Bonpoint’s U.S. revenues, gaining market share, acquiring latest customers and expanding its wholesale distribution.

At present, Bonpoint operates five full-price boutiques and one off-price unit within the U.S., and counts Saks Fifth Avenue and Bergdorf Goodman amongst its wholesale accounts.

It is known Bonpoint wishes to grow to be as well-known in America because it is in France and other international markets. It’s already a go-to brand for a lot of celebrities and royals once they start their families.

Founded in 1975, Bonpoint is billed because the only French couture house dedicated to childrenswear, famous for its Liberty-print Duchesse dresses with smocking details, and for its luxe baby clothes.

Lately it has taken on a life-style component by also marketing women’s apparel, and a “clean” beauty line for the entire family, including pregnant women and nursing moms.

Salazar Levin reports to Bonpoint’s global CEO Pierre-André Cauche.

She began her profession as an assistant buyer for Macy’s in Florida. She then moved to Recent York and worked for Esprit, Prada and Christian Dior, where she rose to the position of vice chairman of wholesale, in line with her LinkedIn profile.

After Dior, she went on to grow to be a vice chairman at Moncler and later Valentino.

Bonpoint counts greater than 125 boutiques worldwide and operates in 25 countries.

Bonpoint has been owned by EPI Group since 2006 and has ramped up its presence in Europe and Asia. EPI’s other properties include J.M. Weston, French boot maker F. Pinet, the Champagne houses Piper-Heidsieck and Charles Heidsieck, and the wine makers Biondi-Santi, Château La Verrerie and Tardieu-Laurent.