Peter Do, known for his effortless cool factor and positive tailoring, has been named creative director of Helmut Lang, effective this coming Monday.

Rumors of Do’s appointment have been circulating for months.

Do will oversee all creative responsibilities for the ladies’s and men’s collections, and his debut collection for spring 2024 will likely be presented during Latest York Fashion Week in September. He’ll proceed to helm his own eponymous brand.

Do will likely be based on the Helmut Lang design studio at Fast Retailing’s Design and Innovation Center in Latest York and can report back to Dinesh Tandon, chief executive officer of Helmut Lang, who also heads Theory.

Most recently, Helmut Lang has been designed by a studio team. Prior to now, Mark Howard Thomas has been creative director, men’s wear, Thomas Cawson has been design director and inventive director, denim, and Shayne Oliver has been a designer in residence.

“We’re thrilled to have Peter Do join Helmut Lang as creative director. His clear and progressive approach to design very much aligns with the brand’s ethos and heritage. His experience with luxury fashion houses and his acclaimed eponymous label make him a natural selection for this role,” said Tandon.

Do was born in Bien Hoa, Vietnam, and immigrated to the suburbs of Philadelphia at 14 years old. He studied fashion design on the Fashion Institute of Technology in Latest York and was the recipient of the inaugural 2014 LVMH Graduate Prize. He then took a job within the ready-to-wear atelier at Celine under Phoebe Philo and later at Derek Lam. In 2018, he launched his own eponymous label.

Do’s affinity for Lang began during his adolescence studying at FIT, he said.

“Nobody embodied radical pondering more definitively than Helmut Lang,” said Do. “It’s my deep honor to be entrusted with ushering in the subsequent chapter of Helmut Lang’s legacy. I’m excited to learn from the foundations this house stands on and to proceed creating recent, energetic clothes that encourage people to challenge their understanding of what is feasible in relation to expressing their individuality,” he said.

Helmut Lang, which was established in 1986, is well-known for its pioneering minimalism, engagement with artists and challenges to orthodoxy. The brand pays homage to its namesake [Helmut Lang left the industry 18 years ago] with a progressive approach across rtw, special edition capsules and multidisciplinary collaborations.

Do was unavailable Wednesday to further discuss his recent role.

When Do launched his designer collection, he was quickly seen as the brand new guard of fashion, constructing his brand through social media. After unveiling his namesake collection for spring 2019 during Paris market — and not using a show, presentation or press — he landed nine confirmed stockists, including Net-a-porter and Dover Street Market Ginza, London and Latest York.

“This whole brand was put together by word-of-mouth and Instagram,” said Do in a 2018 WWD interview. While the Instagram posts got him noticed, his aesthetic, number of looks, and assured mix of refinement, whimsy and luxury got him orders.

Within the 2018 interview, he said, “Peter Do is a brand built on the web. It’s vital to do not forget that simply because a brand is online, doesn’t mean it must be impersonal. That is how our generation interacts. As a brand, we’re embracing this shift. I would like my customer to feel connected with the brand.”

Last 12 months, Do forged a collaboration with Opening Ceremony, which launched exclusively on Farfetch. And in September, Do unveiled a partnership with Korea’s SM Entertainment, which has him working with the corporate’s roster of K-pop stars. The deal got here about after Do dressed South Korean boy band NCT member Johnny Suh for the 2022 Met Gala in a horny black silk tuxedo with a vest, no shirt, long coat and white side stripe pants, with square-toed boots.

It was considered the perfect way for Do to tease his menswear debut, which was made official on the runway last September.