To kick off the summer season, Moda Operandi is releasing its latest Club Moda capsule of warm-weather ready-to-wear, swimwear and accessories from a variety of 24 established and emerging designers on Friday.

Coming off of the brand’s November 2022 party-minded holiday capsule, Club Moda Summer was designed to exude the concept of “Recent England prep with a fashion twist,” through 70 exclusive styles, the corporate said. For the capsule, the Moda Operandi team worked closely with each brand to design into the aesthetic and deliver wardrobing that caters to summer activities reminiscent of garden parties, evening clam bakes, beach days and pickle-ball and tennis outings.

“It’s our job as merchants to pick out designers in a way that each one of the ultimate pieces will stand out on their very own, while also complementing each other when viewing the capsule as a complete,” Moda Operandi chief merchandising officer April Hennig told WWD.

The range, priced $140 to $2,995, includes exclusive looks from Carolina Herrera, Brandon Maxwell, Jil Sander, Tove, Rosie Assoulin, Sergio Hudson, High Sport, House of Aama, Staud, Éterne, Siedrés, Yaitte, The Frankie Shop and more. Club Moda Summer introduces “new-to-Moda” brands HommeGirls and Recreational Habits; an extra assortment of curated, nonexclusive beauty and residential goods can even be featured throughout the edit.

Citing key pieces, Hennig noted Brandon Maxwell’s cabana striped shirtdress as “a tackle classic preppy stripes for evening, pulling inspiration from the colourful sails and cabanas of Nantucket, a favourite summer destination of the designer”; High Sport’s aran beach sweater as “a piece of knit artistry, perfect for throwing over a cotton dress because the sun sets,” and Sergio Hudson’s pleated skirt suit as “an elevated and cheeky nod to court sports, with a ’90s vibe that feels perfect for the moment.”

As well as, Moda Operandi is debuting exclusive, limited-edition merch for the capsule’s social media launch. The gifting package, which incorporates pickleball rackets (in collaboration with Recess), hats, beach towels and sweatshirts, was sent to a gaggle of 100 designers, celebrities, influencers and taste-makers and can be available to buy, in limited quantities, on the brand’s website.

“Following our Club Moda event in November where our venue was swathed in neon smiley faces on every little thing from hand sanitizer to bandaids to the bartender’s T-shirts, everyone was asking in the event that they could purchase pieces featuring the emblem, brilliantly designed by our creative director, Daniel Koch, and team.…At first glance, it appears to be a standard logo, but on a more in-depth look, those classic elements have been replaced with a cheeky margarita glass and waves,” Hennig said.

To accompany the digital shopping launch, Moda Operandi tapped photographer Blair Getz Mezibov to photograph the editorial campaign and director of photography Ricardo Fernandes to capture the accompanying video. Each works feature The l’On Club in Mount Pleasand, South Carolina, as Club Moda Summer’s backdrop.