Mango has partnered with Simon Miller, unveiling a 73-piece collection.
Dropping Monday and available in Mango stores, shop.mango.com and simonmillerusa.com, the road offers 37 colourful garments and 36 accessories ranging in price between $35.99 and $249.
“What led us to collaborate with such a creative brand like Simon Miller is their refreshing, young and colourful aesthetic, and mindset,” said Justicia Ruano, creative director of womenswear at Mango, in an announcement. It was the Spanish retailer that reached out to the Los Angeles-based brand.
“The gathering is crammed with fancy and fun colours that we discover so inspiring and wealthy. Moreover, summer is a key moment for Mango commercially speaking, so we desired to collaborate with a brand that shared this with us. We were also on the lookout for someone who had a really strong image and will help us elevate our collections, giving them a more trendy touch towards design. Finally, this alliance helps us gain brand awareness within the U.S. and helps Simon Miller earn brand awareness in Europe.”
Founded in Barcelona in 1984 by brothers Isak Andic and Nahman Andic, Mango operates in 115 markets, closing 2022 with a turnover of two.69 billion euros. Simon Miller was founded by Daniel Corrigan and Jake Sargent in L.A. in 2008. They’ve since each stepped down, and as of 2019 Chelsea Hansford is the only real chief executive officer and inventive director of the brand.
“For all of the Simon Miller collections I give attention to storytelling, daring colours, and fun prints,” said Hansford. “For this collaboration, we merged the Mango Mediterranean spirit with an eccentric ‘Under The Sea’ imaginative world. We imagined the fisherman catching exotic fish with beaded fish nets and raffia umbrellas with sun-drenched prints and metallics from the reflective ocean.”
Simon Miller is understood for its playful interpretation of classic luxury, leaning on a midcentury, Mod aesthetic rooted in L.A.
“Although Simon Miller makes bolder statements with color, print and accessories, we speak the same language,” added Hansford. “We each offer attainable fashion through a luxury lens, so I used to be thrilled when Mango contacted us to infuse our playfulness right into a collaboration. With Simon Miller’s colours and daring take to playful luxury and Mango’s global access and attainable price points, I believe the world is in for a treat this summer.”
No Comments
Sorry, the comment form is closed at this time.