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3 Jun

Comfortable 97th Birthday Marilyn: Fleur du Mal Partners with

Comfortable 97th Birthday Marilyn: Fleur du Mal Partners with

In recognition of what would have been Marilyn Monroe’s 97th birthday on Thursday, luxury lingerie brand Fleur du Mal and the Marilyn Monroe Estate have partnered on a collaboration, delivered to life through the photography of Bert Stern.

The gathering draws inspiration from Stern’s photography and Monroe’s most memorable film costumes, photo shoots and red carpet ensembles.

Stern, who died in 2013 on the age of 83, was one among the last photographers to shoot Monroe, in June and July 1962 for Vogue. Monroe died in August 1962 on the age of 36.

Fleur du Mal and Marilyn Monroe collaboration.

Morgan Maher, courtesy of Fleur du Mal.

“It was such a delight for us to attract inspiration from Marilyn Monroe, probably the most iconic sex symbol and interpret it into this capsule collection,” said Jennifer Zuccarini, founding father of Fleur du Mal. “She was an advocate for ladies’s independence — Marilyn was ambitious and fearless about pursuing her dreams. We referenced a few of her most iconic looks, but imagined in our Fleur aesthetic. You would possibly not recognize the reference immediately, but we tried to capture her essence in each piece.”

A look from the Fleur du Mal x Marilyn Monroe Estate collaboration

A glance from the Fleur du Mal x Marilyn Monroe Estate collaboration.

courtesy of Fleur de Mal.

The influence of Monroe’s classic film “Some Like It Hot” will be seen in silhouettes, intricate details and color palettes of quite a lot of apparel and lingerie pieces in the gathering. As well as, Fleur du Mal collaborated closely with the Marilyn Monroe Estate and Stern to exclusively feature images from the photographer’s archive, which have never been seen on apparel before.

Styles include appliqué bras and thongs, bodysuits, embellished dresses with cutouts, high-slit skirts, ruffle shorts, ruffled camis, garters and a Marilyn-printed silk slip. Retail prices range from $75 for panties to $695 for an embellished dress with cutout. Sizes go from XS to L.

The gathering, which is for one season only, shall be sold online and in Fleur du Mal’s retail stores, in addition to such retailers as Saks, Net-a-porter, Zalando, Shopbop, LuisaViaRoma, Revolve, Fwrd, Matchesfashion, Davd Jones, Bloomingdale’s and other specialty stores.

The campaign will appear on Fleur du Mal’s website, social channels and outdoors. It’s photographed by Morgan Maher, and features Lauren Fern, Mazzy Star and Ariah Hamburg.

A look from the Fleur du Mal and Marilyn Monroe collaboration.

A glance from the Fleur du Mal and Marilyn Monroe collaboration.

Photo by Morgan Maher, courtesy of Fleur du Mal.

Fleur du Mal, founded in 2012, is a luxury lingerie, ready-to-wear and swim brand. The corporate takes a fashion approach to undies, using luxury fabric like French Leavers lace and bespoke embroideries. The corporate has a boutique at 175 Mott Street in Recent York and one in Los Angeles at 519 No. Almont Drive in West Hollywood.

Fleur du Mal and Marilyn Monroe Estate collaboration.

A method from the. Fleur du Mal and Marilyn Monroe Estate collaboration.

Morgan Maher, courtesy of Fleur du Mal.

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