Are you even a beauty guru and not using a Morphe collection? From James Charles to Jaclyn Hill, Morphe has consistently helped to make household names out of MUAs, working with them to release products that remain staples in tutorials to today. To the generation brought up on YouTube beauty, the brand was a fundamental constructing block of any make-up artist’s kit – a rite of passage to gather, and an indication of industry recognition to have the ability to place your name on their products. Within the age of TikTok, this legacy now extends to star MUA and musician Abby Roberts, who today proclaims a partnership years within the making.

“Back within the day, once I was stepping into make-up, watching beauty gurus and stuff on YouTube, it was all like Morphe, Morphe, Morphe,” says Roberts of her longstanding loyalty. “I used to be with them from the start.” Marking a serious milestone within the make-up obsessive’s decade-long trajectory from 11-year-old fan to creative collaborator, Roberts has come a great distance from establishing American P.O. boxes simply to work across the brand not actually shipping to the UK yet, her perseverance in emailing them (and amassing 17 million followers on TikTok alone within the meantime) prevailing ultimately. “I’d had this palette planned on my iPad for years, even before Morphe ever approached me,” she admits concerning the story behind her go-to piece from the gathering. “I used to be like, ‘I’m planning my Morphe palette, and in the event that they ever approach me, I’m just gonna hand this straight over and have all of it able to go.’” 

Years of research and development later, here we’re. With the crucial “best friend seal of approval” behind it, Abby Roberts x Morphe is an invite to get stuck into the daring beauty looks she’s built her brand on – just in time for Halloween, a favorite holiday of hers, and a very creative time for the make-up community at large. A curation of “The Abby Roberts Essentials”, this can be a toolkit for self-expression made in Morphe’s enduring spirit of championing web beauty talent.

Here, Roberts speaks on working with Morphe, the intersection of her interest in make-up and music, and what makes the most effective Halloween costume.

What did you might have in mind when making the gathering? 

Abby Roberts: I desired to make something that was just like the only products that I want to hold around with me because I travel loads and I’m all the time having to do creative make-up looks for photo shoots, or gigs, or TikTok and all the pieces like that as well. So I just desired to make something that had my full artists’ palette: like all the colors that I might ever need, so I could create principally any look with it. And something super creative as well that matches in with the kind of make-up that I do. 

The Abby Roberts Essentials Kit.

Abby Roberts: Yes, exactly! 

What’s one product you couldn’t travel without? 

Abby Roberts: Definitely the palette – I’ve been travelling with it for like most of this yr now. I took it on the Halsey tour with me [Roberts opened for Halsey for her US tour this summer] and did my make-up with it like each day so yeah, I’ve really been getting some use out of it.

How does your creativity in music and make-up intersect? 

Abby Roberts: I like visuals a lot and I believe that’s such a very important a part of my world and likewise of being an artist and a musician as well, with music videos and stuff. It’s all about creating your individual little visual world, and I believe make-up is a brilliant necessary a part of that to me as well. I can express myself and create looks that may show up nicely on camera and on stage and stuff. It’s a fun little creative challenge for me.

What’s your ideal tour make-up?

Abby Roberts: I attempt to do something different each night on stage of the Halsey tour. I type of match it to my outfit numerous the time as well – but just anything that’s like numerous sparkles I believe shows up nicely, daring colors, big eyes… I’m very big on eye make-up.

Who would you say this collection is for? 

Abby Roberts: I believe people who find themselves expressive and wish to challenge themselves with make-up. It’s not on your on a regular basis make-up, I might say, but definitely, should you’re going out and you ought to make an announcement, this collection is for you.

What advice would you give to someone who was picking it up for the primary time?

Abby Roberts: I’d say, just don’t be afraid to experiment! There are numerous daring colors – don’t be scared by that, similar to go in, have a play about. You possibly can do it in your individual home, you don’t need to go immediately with it. It’s fun to mess around with.

Did you might have any favourite early beauty guru Morphe collaborations if you were learning make-up from the web? 

Abby Roberts: I actually loved the James Charles collaboration. I feel just like the James Charles palette really, modified the face of the make-up community – it got everyone into experimenting with color. I owe numerous my artistry to that palette, I’ve been getting some use out of it for some time. The Jaclyn Hill one as well, years ago after they first did that one – I loved that palette too.

What do you hope to see from people trying your products?

Abby Roberts: I hope to get people out of their comfort zone slightly bit. I definitely included neutrals as well, and numerous the browns within the palette are type of like on a regular basis eye contour shades because I hope that it’s a palette that everybody feels comfortable using, whether or not they just need to follow the neutrals or have slightly play about as well.

That is released around Halloween which is clearly such a giant holiday for the make-up community. What have you ever got planned?

Abby Roberts: I would like to essentially bring back the super creative looks that I became big for on TikTok for Halloween this yr because I’ve been specializing in music loads this yr and last. I didn’t really have time to do these insane looks, so I would like to do more of those. Feed the people on TikTok!

I would like to do numerous collaborations with a few of my favourite creators and get them trying out the palette and stuff as well. I would like to see what other people think because no person’s really tried it, yet – other than me and my best friend. I would like to know what everyone else thinks of it.

I like that, your best friend is all the time your best sample. 

Abby Roberts: Absolutely! I’m like, ‘I trust your opinion, tell me if it’s shit!’ You would like best friend approval. 

Any specific favourite past Halloween looks? 

Abby Roberts: Monster High of course, I’m bringing that back this yr as well. Me and my sister are gonna do like a couple of more characters who’re collaborations, so keep an eye fixed out for that. 

What do you’re thinking that makes the proper Halloween look?

Abby Roberts: I believe you only gotta go all out, man. People attempt to do sexy Halloween looks and just put a black lip on. I’m like, ‘No! I would like to see full costume, full commitment.’ I’m going to be painting myself all blue or something like that. You gotta commit to it, be scary! Literally, once I’m cleansing up my wardrobe, I’m like ‘I should keep this because I could use it as a dressing up!’ and I find yourself with like 4 wardrobes, nevertheless it is what it’s. 

Obviously, social media is a large a part of what you do – is there a challenge planned on your products or are you only excited to see what people do on TikTok? 

Abby Roberts: You may have given me an idea there. I’m gonna need to jump on that of course… [laughs] Nah, I’m just excited to see people actually using it, since it looks like it’s been something that I’ve had to maintain a secret for therefore long. I’m just excited to have it out on the planet with people!

What other collaborations are you planning for the longer term? 

Abby Roberts: Product-wise, I’m going to stick to Morphe for some time. I’m going to let that chill for a minute and let people enjoy it, but music-wise I definitely need to collab with numerous artists next yr… I believe it’s going to be exciting!