Victoria’s Secret & Co. is getting closer with Amazon.

The intimates company, which already sells beauty on the large e-commerce site, said it’s expanding the connection and adding 4,000 items across its Victoria’s Secret and Pink brands. 

That features bras, panties, sleep, swim and loungewear, all of which are actually carried within the Victoria’s Secret Amazon Fashion storefront, with Prime delivery. 

That is the primary time the brand’s core intimates offering has been made available at an out of doors retail platform in North America.

Greg Unis, chief growth officer at Victoria’s Secret, said, “We’re thrilled to be expanding our relationship with Amazon. Following the success of previous product launches, we’ve got continued to expand our assortment offering with Amazon Fashion and it stays a natural extension of our owned channels.”

Muge Erdirik Dogan, president of Amazon Fashion, added: “One in all our missions at Amazon Fashion is to create shopping experiences that connect customers with brands they love. Adding a large assortment of lingerie and apparel from Victoria’s Secret to our stores has been a seamless progression of our work together. We look ahead to expanding our selection and inventing recent ways for our customers to buy.”

Fashion brands have long been wary of Amazon and at first saw the e-commerce giant primarily as a competitor. But because the industry has shifted, becoming more digital and open to selling on outside platforms, brands have grown warmer, acknowledging the platform’s sheer reach.

On Tuesday, Morris Goldfarb, chairman and chief executive officer of G-III Apparel Group, which owns Donna Karan, Karl Lagerfeld and other brands, said his company was growing with Amazon.

“Our concentrate on developing sales across multiple distribution channels is yielding good results,” Goldfarb told analysts on the firm’s first-quarter conference call. “Particularly, our digital business had strong growth of over 20 percent, a rise that outperformed the industry overall. That is primarily attributed to our concentrate on constructing our Amazon business, which was almost triple last 12 months’s first quarter, led by outerwear, dresses and shoes.”