MILAN — On this high-season of ambassadorships, not a K-pop star but young British actor Nicholas Galitzine has been tapped to embody the Fendi man, becoming the brand’s first global menswear ambassador.

On this role, Galitzine fronts the style house’s first men’s promoting campaign, which cements his bond with the LVMH Moët Hennessy Louis Vuitton-controlled label that began last yr. To wit, the actor attended each Fendi’s Baguette twenty fifth anniversary show in Latest York last September and its men’s fall 2023 runway show earlier this yr, which marked his first time in Milan, which he revealed to WWD on the show.

That have was followed by the shooting of the campaign in the town, for which Galitzine posed solo in front of the camera of Italian artist Nico Vascellari. A video also directed by Vascellari flanks the coloured images which might be set to look in magazines and on billboards worldwide starting this month. 

Within the campaign, Galitzine dons key looks and accessories of the gathering designed by artistic director of accessories and menswear Silvia Venturini Fendi. These include a press release gray poncho embellished with the O’Lock zipper detail and an oversize leather jacket with a lived-in feel, in addition to the home’s signature Peekaboo bag with allover monogram and iconic Baguette style, here rendered in a black leather version covered in utility pockets. Close-up images dedicated to eyewear highlight the brand new Fendi Shadow sunglasses, too. 

“The campaign was a variety of fun. I got here straight from the show where disco was the theme, and that vibe continued into the shoot,” Galitzine told WWD. “Working with Silvia Venturini Fendi and the incredible team — we got down to mirror the effortless cool and elegance of the garments within the campaign.”

Asked a couple of special memory from the set, the actor pointed to “the Fendi family gathering to applaud me as we took the last shot of the campaign. Seeing their faces and feeling their satisfaction warmed my heart and is a moment that can stick with me throughout my profession.”

Galitzine’s profession is firmly on the upswing. After breaking records together with his recent Netflix movie “Purple Hearts,” wherein he played the male lead opposite Sofia Carson, Galitzine will star in Amazon Prime Video’s feature “Red, White & Royal Blue” alongside Taylor Zakhar Perez. Directed by Matthew López, the film relies on the Latest York Times bestselling novel by Casey McQuiston and is about to be released on Aug. 11. 

Also coming up is Emma Seligman’s recent MGM teen comedy “Bottoms,” which premiered at this yr’s SXSW film festival and which can open in chosen theaters at the tip of August. Galitzine will appear in a supporting role alongside the likes of Rachel Sennott, Ayo Edebiri and Kaia Gerber. 

As well as, the actor recently wrapped production of the much-anticipated “The Idea of You” by Michael Showalter, and he’ll co-lead the upcoming Sky and AMC historical drama series “Mary & George.” In the previous, Galitzine will play the male lead opposite Anne Hathaway, while within the latter he’ll star alongside Julianne Moore.