LONDON — Myami, a Sydney-based digital fashion brand, has launched a collaboration with students at Central Saint Martins, enabling them to explore the connection between digital and physical fashion and the advantages it offers to luxury brands and consumers.

Brad Morris, founding father of Myami, said greater than 40 students from various pathways — brand, strategy, image, editorial and content — got access to Myami’s pixel fabrics and technology roadmap to finish school projects which can be linked to their respective fields.

“We hope to encourage and prepared the subsequent generation of fashion’s brightest talents in shaping a future where everyone can experience the transformative power of fashion in each its physical and digital form, wherever they select to look,” added Morris.

Roger Tredre, course leader of Fashion Communication MA at Central Saint Martins, believes that working with “a borderless fashion brand like Myami, with a foot in each the digital and physical worlds, is an actual thrill for the scholars,” and “the sheer breadth of what they’re tackling makes this quite unlike anything we have now done before.”

Founded in 2021, Myami released a stingray water puffer and a pair of Ice Runner trainers and launched an 80-piece fungible collection called Abiogenesis last 12 months during PayPal Melbourne Fashion Festival.