Ayesha Curry, Founder and CEO of lifestyle brand Sweet July, announced today the launch of her first-ever skincare line – Sweet July Skin.

As an extension of the Sweet July brand, the skincare line celebrates Ayesha’s Jamaican roots, featuring clean, easy and effective products that provide a sensory experience to treat your skin to an island vacation. 

Utilizing Ayesha’s culinary expertise, Sweet July Skin features formulated recipes that include Caribbean ingredients, reminiscent of guava, papaya, and soursop.

The brand new line of fresh formulas combines the properties of those fruits with actives to supply results. “Throughout my life, I’ve learned quite a bit about skincare and the natural advantages derived from superfoods like papaya and guava from my mother and grandmother,” Curry said.

The products include the Pava Exfoliating Cleanser, Pava Toner, and Irie Power Face Oil. Each product encompasses a nutrient-rich mix of natural ingredients to disclose smoother, brighter and hydrated skin.

“In pairing those ingredients with proven actives, we’ve developed a skincare experience that’s great on your skin but additionally truly enjoyable. I’m excited to share just a little little bit of my Jamaican culture with everyone through these products.” 

Try our conversation with the skincare owner as she dives into the importance of fresh beauty, inspiration and Gen Z.

Where did the inspiration behind Sweet July Skin come from?

I grew up hearing all of those methods that my mom and my grandma had for curing on a regular basis skin problems, and so they all involve food ingredients. I noticed there was space available in the market, and no one was doing Caribbean-inspired skincare on a much bigger scale.

Why is it essential to proceed implementing clean beauty within the skincare industry?

I feel in being attentive to what you place in your body. As women, and particularly Black women, we’ve undergone this haircare shift, where people want to change the strategy wherein we’re caring for our hair, and now [we see] with skincare [that] being attentive to what you’re putting in your skin is so essential.

What’s the must-have product to try for those stepping into skincare?

Our toner is just so fresh, clean and effective. We did a ton of consumer testing, and we got essentially the most incredible results, and other people saw their skin start to vary for the higher. And so I believe if someone desires to try a product that can get them hooked on the brand and trust it, I might say to begin there since it’s just a straightforward product to implement into your current routine.

With Gen Z’ers on the forefront of all things skincare and clean beauty, how does this generation proceed to encourage you when curating latest products?

What inspires me is watching in real-time, people actually care in regards to the ingredients of their skincare products and caring about where things are sourced from. What’s special can also be watching my daughter have her whole beauty routine. So watching how essential those steps and that self-care time is for the younger generations is such a lovely thing.

What are you most enthusiastic about regarding the community you’re constructing with Sweet July?

What’s most fun to me is the indisputable fact that now we have a community and that everyone is so willing to work together and put themselves on the market to inform stories that otherwise wouldn’t be told. We’ve worked with many brands through the years, and watching a lot of those brands come together and collaborate has been special. That’s why we began this brand in the primary place, to bring people together [and] help amplify all the pieces together because you possibly can’t do it alone.