Latte Makeup

“Latte makeup” is TikTok and Instagram’s latest makeup look craze.

Characterised by bronzy skin and brown-toned lip and eye makeup, the look is a stark contrast from the brightly coloured “dopamine makeup” that swarmed the For You Page this time last 12 months.

“Today’s top trending vivid makeup looks are aligned with special occasions or topics, akin to Barbie,” said Yarden Horwitz, cofounder of Spate, noting #BarbieMakeup-related hashtags have surpassed 90 million views on TikTok. “Nevertheless, for on a regular basis makeup looks, consumers are turning to more subtle styles, like latte makeup.”

In line with Spate, Armani Beauty is the highest brand viewed alongside the latte makeup trend, with videos mentioning each garnering greater than 2.9 million views on TikTok.

How big is the trend?

Russian Manicures

Russian manicures are here to remain.

The manicure style — sometimes known as an e-file manicure — has seen a surge in social media traction this summer after weaving out and in of prominence on TikTok and Instagram during the last 12 months.

The manicure differs from others in that it doesn’t involve the everyday nail soaking followed by a cuticle trim; fairly, Russian manicures are dry from start to complete, and involve removing cuticles of their entirety via electric drill.

In line with some value-driven consumers, this meticulous cuticle removal process delays the “grown-out” nail period and boosts the longevity of the manicure.

Recent York nail salons like Aya Nail Studio in Chelsea and Yara within the West Village are amongst those going viral on TikTok for the offering, which starts at $80 at each salons.

How big is the trend?

The Myth of the Relatable Influencer

Social media darling Monet McMichael, who rose to fame partly resulting from her relatable, stripped-back content, took to YouTube recently to deal with comments from viewers alleging that she has “modified.”

“‘I miss your non-sponsored, non-brand trip, actually fun and interesting Get Ready With Me’s,’” read one such comment McMichael referenced within the video.

Other comments the 23-year-old influencer rattled off expressed similar sentiments, with McMichael expressing that despite her best efforts to not let the negativity impact her, it has.

While consumers finding influencers un-relatable and in some cases, out of touch, isn’t a latest phenomenon, these sentiments have historically been reserved for YouTube-era influencers, and never a lot their TikTok-native counterparts.

However it wasn’t way back that BeautyTok superstar Mikayla Nogueira, who also gained popularity in the course of the pandemic for her authentic-feeling content, faced similar comments of her own, resulting in the query: are consumer expectations of the brand new wave of “relatable” influencers simply unattainable?

Threads Hype Dies Down

After a rush of pleasure and sky-high adoption rates in the course of the platform’s first few weeks, the hype of Threads appears to be tapering out.

Mark Zuckerberg, chief executive officer of Meta, shared the platform has lost greater than half of the 100 million users who initially joined Threads following its July 5 debut.

And while the Twitter rival app is indeed poised for an uphill battle in boosting user retention rates — Tower 28, Estée Lauder, Summer Fridays and Glow Recipe are amongst the numerous beauty brands which haven’t posted on Threads in weeks, after flocking to the platform when it debuted — there’s something to be said concerning the brands who’re still hanging in there.

E.l.f. Cosmetics, Ulta Beauty, Sephora, Beauty Pie, Nyx Cosmetics and Nars Cosmetics are amongst those that are still commonly uploading on the platform. Nyx is setting off dewy versus matte makeup debates amongst its followers, Ulta is bantering with brands inside its assortment and Glossier, meanwhile, has taken to Threads to announce its upcoming foundation.

Essentially the most followed beauty brands on Threads:

“Get Ready With Me” Videos Enter Their Renaissance Era

Because of Beyoncé, TikTok’s mainstay “Get Ready With Me” videos have gotten an entire lot more fantastical.

Fans of the singer are taking to the platform to document the rhinestone-clad, avant-garde makeup looks they’re sporting to attend her ongoing “Renaissance” tour. Since kicking off in May, the tour’s shimmering, futuristic on-stage visuals have turn out to be just as spoken-about because the dance-pop club music that comprises the album, and fans are showing up accordingly: metallic eyeliners, smoky eye shadow, glossy lips and face gems are amongst TikTok users’ Renaissance look staples.

How big is the trend?