Lululemon on Thursday released its third annual Global Wellbeing Report. 

The report looks at well-being through three lenses: physical, mental and social. The report is predicated on a web-based survey conducted by Edelman Data & Intelligence of 14,000 respondents across 14 markets.

Most notably the report identifies and analyzes what Lululemon is looking “The Wellbeing Dilemma.” “Persons are increasingly prioritizing their well-being — yet the state of well-being is just not improving,” the report said. With this, 64 percent of individuals consider well-being a top priority, but 44 percent say that achieving well-being as a top priority is unattainable. 

Celeste Burgoyne, president of Americas and global guest innovation at Lululemon, said this may be heavily attributed to 2 aspects: “people feeling overwhelmed by well-being selections and the barriers they face.”

Lululemon said, based on its reports over the past three years, global well-being levels haven’t improved, as there are societal pressures, barriers to prioritizing well-being, including cost and time, and a sense of hopelessness post-pandemic.

With this low well-being, people globally are responding. First, respondents feel they’ll’t do their best when coping with low well-being — on average, people missed five days of labor on account of low well-being and felt they may not successfully perform professionally and personally. 

While GenZ understands the importance of well-being likely higher than every other generation, they’re still struggling. In keeping with the report, 74 percent of GenZ respondents feel it will be significant to speak about mental health. Nevertheless, 60 percent wish they may express their feelings and 45 percent don’t access support outlets as they feel uncomfortable. Moreover, men are struggling to approach the mental health conversation on account of societal norms. In keeping with Burgoyne, each of those groups are heavily impacted by societal pressures with regards to prioritizing their well-being. Marginalized groups also feel the negative impacts of low well-being more severely.

When the report checked out trends in specific markets, it was clear the US respondents were working to enhance their well-being by setting boundaries of their skilled and private lives. Overall when trying to combat low well-being, respondents recognize the importance of social connection.

The report showed that respondents consider “community and human connection is absolutely essential as people move into really having positive well-being,” Burgoyne explained.

Respondents consider corporations play a task in improving well-being globally — in line with the report, 74 percent of respondents think institutions, including businesses, government, media and non-governmental organizations, aren’t doing enough to advertise well-being, posing a significant opportunity.

While the report shows consumers globally recognize the importance of well-being but are struggling to realize it, Lululemon’s insights show 3 ways to unravel this dilemma.

“There’s three key areas that we see which have an actual positive impact on mental well-being: understanding and exercising with a community,” Burgoyne said. “People prioritizing and spending time with family members is something that definitely has a positive impact after which supporting people in working to specific all their emotions and never just the positive.”