NIQ has jumped on tracking a recent sales channel.

The firm, also often known as NielsenIQ, is now measuring sales on TikTok Shop. That data will likely be available to clients via Rakuten and Omnisales this month.

As reported, TikTok Shop only officially rolled out last month, and already boasts 200,000 merchants within the U.S. alone. There are also 100,000 signups for TikTok’s associates program. 

Though shoppable social content hasn’t had the identical traction stateside that it has in other markets, TikTok has signed on some major initial players, including Profit Cosmetics, Tarte Cosmetics and K18, that are already reaping rewards.

Tarte, for instance has seen threefold sales increases on TikTok shop ever since adding the aptitude to older content, and skincare brand Dieux also has seen revenues climb 80 percent when a video of its hero moisturizer, Fast Angel, gains traction.

Early NIQ findings show that beauty comprised 84 percent of sales on TikTok Shop, followed by food and household care, which respectively made up 12 percent and 4 percent. 

The highest categories on the app are facial skincare, cologne and perfume, lip cosmetics, body lotions and coverings in addition to deodorant. 

“TikTok shop is a rapidly growing platform, and types and retailers need to grasp how their products are acting on it. Our recent measurement will provide them with the insights they should make informed decisions about their TikTok Shop strategies,” said John Busardo, senior vp and wonder and over-the-counter vertical lead, NIQ, in an announcement.