PARIS – Chanel Beauty has appointed Nadège Winter to the role of director of ideation and artistic influence strategies.

The role is throughout the influence and brand engagement department of Chanel Beauty, based in Paris.

Winter spent the last 15 years working as an independent consultant and entrepreneur.

A year-and-a-half ago, Chanel redefined its ambition concerning influence and brand engagement.

“In an industry undergoing substantial growth and transformation, the goal of creating a dedicated influence and trend engagement team is to introduce and amplify latest dimensions to the longterm vision of fragrance and wonder by imbuing it with much more meaning and a positive, unique ethos,” Blandine Velin, international head of influence and brand engagement at Chanel, said in a press release posted on Winter’s LinkedIn page.

“The aim of this latest unit is to spearhead Chanel fragrance and wonder influences, not only interpreting their dynamics, but more critically anticipating them, shaping them and accelerating them by infiltrating latest tribes, generating latest conversations, forging latest alliances and infusing our influential belief system,” Velin continued.

She created a latest organizational pillar, led by Winter, who began at Chanel in early September. She is now in command of leading the ideation and artistic intelligence strategies team.

“Nadège has been appointed to infuse a fresh perspective into this newly created role,” said Velin. “Her responsibilities will include impulsing, ideating and crafting strategic concepts for major upcoming influence programs. These programs will probably be geared toward enriching our brand’s resonance with the culture and world today.”

Winter can be to create, lead and grow an “influence council,” with internal and external partners globally.

She reports to Velin and works closely with Chanel’s influence and brand engagement management team, plus all the division’s teams, the artistic department, corporate teams and regions.

Prior, Winter crafted communications for luxury, fashion and cosmetics brands. She established a creative influence strategy agency in Latest York, where she lived for 4 years.

Before that, she led Calvin Klein’s brand experience, after seven years heading up communications for Colette, the Paris concept store. Winter had been director of communications for Le Palais de Tokyo then created TwentyMagazine.fr, a digital platform, media outlet and collaborative community network.