Jezebel, the sassy feminist website that launched from the rib of Gawker, is shutting down. Citing the “economic headwinds rattling [the] industry,” G/O Media, the parent company of Jezebel, said on Thursday that it will suspend publication of Jezebel after it failed to search out a buyer during a troublesome economic slog for digital publishers.

The choice will impact 23 employees, including all the Jezebel staff and G/O Media editorial director Merrill Brown, who will exit the corporate.

Launched in 2007 by author Anna Holmes, Jezebel quickly became a must-read for a young generation of third-wave feminists laboring amid a really much intact patriarchy. The Recent York-centric site offered a daring and caustic critique of traditional women’s magazines, with their male-gaze-centered deal with unattainable ideals of beauty.

In an email to the corporate’s employees on Thursday, Jim Spanfeller, G/O Media’s chief executive officer, said the choice to shutter the positioning got here after discussions with “over two dozen potential buyers” for Jezebel got here to naught.

Spanfeller characterised the choice as “excruciating” and “very, very difficult” and effusively praised the Jezebel editorial team.

“They’ve had many successes over the past 12 months…and proceed to do great work in difficult times,” he wrote. “The Jezebel team has worked to fulfill and exceed their audience’s needs…in an incredibly necessary time for the core topics of the positioning. Their urgent, breakthrough coverage of reproductive rights within the post-Roe era, in addition to other key issues core to modern women, affirmed the brand’s storied legacy as the web site that modified women’s media ceaselessly.”

Spanfeller’s letter, while decisive within the immediate term, did leave open the likelihood, nonetheless slim, of a revival or latest incarnation of Jezebel.

“I haven’t given up on Jezebel,” he concluded. “Media is nothing if not resilient. So are its practitioners. I’ll keep you apprised if circumstances change.”