Molly Sims is a multitasker.

The model, entrepreneur, actress, podcast host, founding father of YSE Beauty and mother of three leads a busy life and she or he desires to be comfortable in her clothes.

It’s for that reason that she’s change into a fan of TravisMathew, a golf brand that has expanded into other categories in addition to womenswear.

The Huntington Beach, Calif.-based TravisMathew launched womenswear in May 2022 and has now tapped Sims to function the primary official brand ambassador for the gathering.

Sims will probably be the face of TravisMathew’s latest holiday campaign, “Deck the Halls With Molly,” featuring styles hand-picked by Sims.

In a Zoom interview from her home in L.A., Sims said her father and brother are “obsessive about golf,” the latter even playing for the PGA, and she or he would gift them shirts and pants from TravisMathew to wear during their rounds.

So when she was approached by the brand about being its first womenswear ambassador, she said, “It was like I got the duvet of Vogue.”

Sims, who describes herself as a “sports mom,” said being lively is a giant a part of her life and her kids play lacrosse, basketball and other sports. So whether she’s running them to and from their extra-curricular activities, working on her “Lipstick on the Rim” podcast or Yse (pronounced smart) Beauty collection, she likes to wear clothes which can be each comfortable and trendy.

“There’s an actual need for comfortable, on-trend clothes in good materials that usually are not that expensive,” she said. And TravisMathew matches the bill with its mix of fashion, athleisure and sport, she believes. “It’s the proper pairing.”

For the vacation campaign, Sims offers up a few of her favorite products, which include flared leggings, a wide-rib cardigan, a waffle Henley, a fleece half-zip and a quilted shacket.

“I didn’t even know what a shacket was,” she said with fun, “however it’s great. It’s nicer than a sweater and you possibly can layer it.”

Layering is a giant thing for Sims, who pointed to the half-zip as one other key option for the season in addition to the cardigan.

She said working with TravisMathew was a blast and she or he hopes to proceed collaborating with the corporate in the long run. “I had a lot fun, I’m hoping it’s not only a one-off.”

She added that she also loves that a brand that’s best known for its menswear and golf apparel is finally turning its focus to women. She pointed to the undeniable fact that 30 percent of TravisMathew’s customers were women after they decided to enter the category, so there’s already a built-in customer base.

“It’s an exciting time for the brand,” said Lindsay Browder, director of girls’s product at TravisMathew. “Between her vibrant spirit and chic, effortless style, Molly truly embodies what it means to be a TravisMathew Woman. We’re thrilled to proceed collaborating with Molly throughout the vacation season and beyond to share some exciting latest products from the brand.” 

Sims, who has worked for brands as varied as Cover Girl, Calvin Klein and DKNY through the years, said she’s careful about who she partners with. “Just holding up a product and taking an image doesn’t mean anything anymore,” she said. “My community is actually smart so I actually have to be strongly aligned with an organization. I like working with brand and it’s nice not to only are available in at the tip but to essentially be an element of something.”

It’s that authenticity and dedication that has helped Sims find success in her other ventures. “I’m honest and transparent,” she said, which is why the Lipstick podcast is so popular.

And she or he’s also a tough employee. It took three years for her to launch YSE because she wanted the products, which include a brightening spot treatment, a cleanser, a vitamin C serum, a retinol, exfoliating pads and a moisturizer, to be the perfect they might be, she said. She pointed to her history with hyperpigmentation where she did more harm than good attempting to treatment the situation, that led to her developing her own line.

She said for the reason that launch earlier this yr, business has been “incredible,” but she admits she’s never worked harder. “I’m getting educated in finance and it’s a little bit overwhelming,” but she enjoys telling her story and sharing her vision together with her customers. “I loved modeling, it gave me all the pieces, but I knew I needed to be more involved in the method,” she said.