L’ORÉAL

Clichy, France

2020 beauty sales:

$31.95 billion

€27.99 billion

-6.3% vs. 2019

Most important Brands:
Consumer Products: L’Oréal Paris, Garnier, Maybelline Latest York, NYX Skilled Makeup, Stylenanda, Essie, Dark & Lovely, Mixa, Magic.

L’Oréal Luxe: Lancôme, Yves Saint Laurent, Giorgio Armani, Kiehl’s, Biotherm, Urban Decay, Shu Uemura, It Cosmetics, Helena Rubinstein, Ralph Lauren, Viktor & Rolf, Diesel, Atelier Cologne, Valentino, Mugler, Azzaro, Prada.

Skilled Products: L’Oréal Professionnel, Redken, Kérastase, Matrix, Pureology.

Energetic Cosmetics: La Roche-Posay, Vichy, SkinCeuticals, CeraVe.

Key Financials:

Like-for-like sales: -4.1%

Constant-currency sales: -3.6%

Operating profit: €5.20 billion, -6.1%

Net profit: €4.1 billion, -5.9%

Sales by division:

Skilled Products:
€3.1 billion, -10%
(-6.4% like-for-like)

Consumer Products:
€11.7 billion, -8.2%
(-4.7% like-for-like)

L’Oréal Luxe:
€10.18 billion, -7.6%
(-8.1% like-for-like)

Energetic Cosmetics:
€3.01 billion, +13%
(+18.9% like-for-like)

Sales by
geographic zone:

Western Europe:
€7.51 billion, -9.2%
(-10.3% like-for-like)

North America:
€6.9 billion, -8.8%
(-7.4% like-for-like)

Asia Pacific: €9.8 billion, +1.5% (+3.5% like-for-like)

Latin America: €1.47 billion, -17.1% (-1.5% like-for-like)

Eastern Europe:
€1.69 billion, +11.8%
(-4.9% like-for-like)

Africa and Middle East: €620.6 million, -9.9%
(-3.3% like-for-like)

Biggest markets:
The U.S., China and France

While the world’s biggest beauty company was removed from resistant to the unprecedented global situation in 2020, it limited losses thanks partially to the strength of its digital capabilities and of the Energetic Cosmetics division, which resonated with consumers’ increased concentrate on health and the high demand for skincare. Implementing rigorous cost-control measures, the corporate achieved an operating margin of 18.6 percent, stable versus 2019. L’Oréal believes that its adaptation to the unprecedented context, which drove it to speed up transformation initiatives, will help it to emerge stronger for the long run.

E-commerce sales gained 62 percent and represented 26.6 percent of total revenues for the yr.

The corporate noted an uptick within the second half, notably within the last quarter, when sales in all however the Consumer Products division gained on a like-for-like basis. With sales breaking the three billion euro barrier for the primary time, Energetic Cosmetics did particularly well in North America and Asia. CeraVe, La Roche-Posay and SkinCeuticals, which the corporate said were aligned with consumers’ health preoccupations and beneficial by medical professionals, all saw strong growth. CeraVe’s sales particularly almost doubled. Vichy benefited from the launch of Liftactiv Supreme H.A. Epidermic Filler.

The Consumer Products division stabilized within the second half despite the load of the makeup category in its portfolio, and increased its market share in other key categories. It saw double-digit growth in hair color; hair care was propelled by Fructis Hair Food and Elsève Dream Long, in addition to the launches of Elsève Full Resist and Ultra Doux solid shampoos. L’Oréal Paris serums and Garnier’s Fast Vivid range were drivers in skincare, while despite the general downturn in makeup, NYX and 3CE Stylenanda benefited from their digital focus.

Skilled Products bounced back within the second half and outperformed the market through the yr, in accordance with L’Oréal. The digitalization of salons, the event of freelance stylists and an explosion of e-commerce were all key trends. Within the U.S., the SalonCentric distribution channel posted strong growth. The division also performed well in China, especially on Tmall.

L’Oréal Luxe, despite the difficulties seen in prestige distribution in most parts of the world, returned to growth within the last three months of the yr in each reported and like-for-like terms. The division’s performance was boosted by initiatives to speed up e-commerce, particularly direct-to-consumer, the choice to take care of major launches and a concentrate on China. The division outperformed the posh market — which declined by an estimated 14 percent — in all three prestige categories, L’Oréal said. Lancôme, Kiehl’s and Helena Rubinstein did well in skincare. Fragrance launches including My Way by Giorgio Armani, Voce Viva from Valentino and Libre by Yves Saint Laurent also helped to drive sales.

By region, the corporate described its performance in China as “spectacular,” saying the country’s contribution to overall sales for the yr was significant. L’Oréal’s Chinese sales gained 24.1 percent for the yr. Lancôme and L’Oréal Paris were the leading selective and mass-market brands, respectively, on Tmall, available in the market.

Much speculated about over the past couple of years, a successor for Jean-Paul Agon, L’Oréal’s chairman and chief executive officer who reaches France’s legal retirement age of 65 in 2021, was announced in October. This May, Nicolas Hieronimus will take over as CEO, a call lauded by the financial community. Agon will maintain the role of chairman. Hieronimus had been deputy CEO in command of divisions since May 2017, when he began working side-by-side with Agon. He joined L’Oréal in 1987 as a product manager fresh out of ESSEC, one in all France’s top business schools. When he headed Garnier, he was behind the launch of hair care range Fructis. As international manager of L’Oréal Paris, he positioned the brand within the accessible luxury segment. In 2011, he was named president of L’Oréal Luxe, then in 2013 took on the extra role for Selective divisions, in command of Energetic Cosmetics and Skilled Products in addition to the corporate’s prestige arm.

Over the past yr, he was instrumental in helping the group shift gears to assist navigate the coronavirus pandemic and mitigate its impact.

Barbara Lavernos was named president of research, innovation and technologies in October, effective Feb. 1, 2021. She may also tackle the role of deputy CEO, previously held by Hieronimus, in May.

In May 2020, Myriam Cohen-Welgryn joined L’Oréal as president of the Energetic Cosmetics division, and have become a member of its executive committee. The chief, who has held senior management positions at PepsiCo, Danone Group and Mars, replaced Brigitte Liberman, who has retired.

November saw the naming of Frédéric Rozé as chief global growth officer. All of L’Oréal’s regional presidents in addition to the travel-retail business will now report back to Rozé.

L’Oréal restructured the scope of its reporting last November for its geographical zones. Its Latest Markets activity will now be divided to raised represent the load of the several markets. North Asia (mainland China, Hong Kong, Taiwan, Japan and South Korea) might be led by Fabrice Megarbane, currently CEO of L’Oréal China. A recent zone, dubbed SAPMENA, was created for South Asia, Pacific, Middle East and North Africa, and might be managed by Vismay Sharma, the present managing director for the U.K. and Ireland. Sub-Saharan Africa might be headed by Burkhard Pieroth, previously managing director of the Consumer Products division for emerging markets.

At the top of March 2020, the corporate closed its acquisition of Groupe Clarins’ fragrance activity, integrating the Mugler and Azzaro brands into its portfolio, a part of a drive to strengthen its perfume portfolio. U.S.-based mass skincare brand Thayers Natural Remedies joined the corporate in June, and in December, the firm invested in social selling platform Replika Software Inc. Roger & Gallet, a mid-market fragrance brand sold in pharmacies, was divested to French investment concern Impala in a deal that closed in June. The corporate also shuttered Clarisonic, the device brand it acquired in 2011 that failed to fulfill expectations.

In December, L’Oréal announced that it could acquire Japanese skincare company Takami Co., which had sales of €50 million in 2019. The deal was finalized in February 2021, and adds a digital-first Asian skincare brand to L’Oréal’s portfolio.

Sustainability continued to be a significant focus, and the firm introduced L’Oréal for the Future, a series of recent sustainability commitments for 2030, which involve a variety of initiatives to limit the environmental impact of L’Oréal’s suppliers and the usage of its products by consumers, in addition to its own activities. As a part of this system, the corporate has allocated €100 million to speculate in regenerating ecosystems and help develop the circular economy and €50 million to a fund to support vulnerable women.

2

UNILEVER

London

2020 beauty sales:

$22.17 billion (EST.)

€19.42 billion (EST.)

-3.4% vs. 2019 (EST.)

Most important Brands:

Beauty and Personal Care: AHC, Axe/Lynx, Clear, Dollar Shave Club, Dove, Dove Men+Care, Lifebuoy, Love Beauty and Planet, Lux, Nexxus, Pond’s, Rexona/Sure/Degree, Schmidt’s Naturals, Shea Moisture, Easy, Skinsei, St. Ives, Suave, Sunsilk/Seda/Sedal, TIGI, TRESemmé, Vaseline, The Right to Shower. Unilever Prestige: Dermalogica, Garancia, Hourglass, Kate Somerville, Living Proof, Murad, Ren Clean Skincare, Tatcha.

Key Financials:

Beauty and Personal Care division revenues: €21.12 billion, -3.4% (underlying sales growth: +1.2%, underlying volume growth: +1.2%)

Division operating profit: €4.3 billion, -4.6%

Total company revenues: €50.72 billion, -2.4%

Operating profit: €8.3 billion, -4.7%

Net profit: €6.07 billion, +0.8%

It was a difficult first 18 months on the job for Sunny Jain, Unilever’s president of Beauty and Personal Care, who took on the role in June 2019.

Within the unprecedented context of the worldwide pandemic, Jain began laying the foundations for making Unilever “essentially the most people- and planet-positive beauty business in your complete world,” he told Beauty Inc in an exclusive interview in December.

This purpose-driven approach — seen as key to resonating with consumers — was visible in initiatives under several of Unilever’s beauty brands last yr. Within the wake of the Black Lives Matter movement and growing demand for a more inclusive discourse in beauty, the corporate renamed the Fair & Lovely skincare brand Glow & Lovely. More broadly, Unilever committed to removing terms like fair/fairness, white/whitening and light-weight/lightening from all of its products, packs and communication globally.

Within the U.S., Dove cofounded the CROWN Coalition, which advocates for laws that outlaws race-based hair discrimination, while Vaseline partnered with Medscape to coach dermatologists and medical practitioners to raised treat, diagnose and look after diverse skin tones. Within the U.S., the corporate launched a recent skincare brand, Mele, designed for and co-created with women and dermatologists with melanin-rich skin.

Several brands initiated campaigns designed to assist consumers be ok with themselves during lockdowns. Dove’s “Courage Is Beautiful” campaign featuring frontline employees received several awards. Deodorant brand Rexona (branded as Sure and Degree in certain markets) launched the #MoveMoreAtHome initiative to encourage people to be lively during lockdowns and contribute to wellbeing. Clear launched #ComeBackStronger to assist consumers manage their mental wellbeing. Brand-wise, there was also the co-creation with Walmart of Find Your Completely happy Place, a recent line of bath and body products intended to reinforce wellbeing.

In December, Unilever said it plans to place its climate motion targets to shareholders to vote on starting this yr. In June 2020, the corporate announced a recent goal of zero net emissions, from sourcing to point of sale, by 2039.

Through the yr, Sunsilk, Suave and Chistaya Liniya joined the ranks of PETA-approved brands, which now number 23 in Unilever’s Beauty and Personal Care portfolio. Love Beauty and Planet launched refillable aluminum bottles for its shampoo and conditioner within the U.S., and within the U.K., the corporate initiated a refill trial in collaboration with Asda.

When it comes to performance, skin cleansing was the principal sales driver for the Beauty and Personal Care division. Because of growth in demand for hygiene products, Lifebuoy became Unilever’s sixth billion-euro beauty and private care brand during 2020. The brand entered 58 recent markets and launched “H for Handwashing,” an academic campaign to show children about handwashing.

Demand decreased, though, for Unilever’s skincare, deodorants and hair care products. Skincare declined within the high-single digits, while deodorant sales dropped within the mid-single digits. In hair care, growth in demand for laundry and care products offset declines in styling, with the category seeing a low-single-digit decrease in sales.

Within the prestige business, which has been a pillar of Unilever’s strategy in recent times, sales declined within the low-single digits, but the corporate said it was nevertheless the best-performing luxury beauty business in the marketplace last yr. It generated sales within the region of €700 million, 50 percent of which were done online — compared with
9 percent for Unilever’s business overall.

The corporate can also be flexing its muscles in what it sees because the high growth markets of the long run, the U.S., India and China, where Unilever debuted its first external incubator, dubbed the Uni-Excubator, to collaborate with entrepreneurs and technology start-ups. The initiative involves a partnership with Tmall for a flagship store, Uni-Topia Planet.

In India, Unilever acquired Vwash, an intimate hygiene business.

As to people, Gülen Bengi joined Unilever as executive vice chairman of hair care, reporting to Sunny Jain. She was formerly president, North America for adult and female care at Kimberly-Clark. Jason Goldberger was named CEO of Dollar Shave Club because the digital native brand began entering physical retail.

In November, Unilever finalized the unification of its group legal structure under a single parent company, Unilever plc. The move, removing Unilever’s unique dual structure with headquarters in each London and Rotterdam, which had been in place since its inception in 1930, is meant to offer the corporate with “greater strategic flexibility…higher positioned for
future success.”

3

THE ESTÉE LAUDER COS.

Latest York

2020 beauty sales:

$14.2 billion (EST.)

-11% vs. 2019 (EST.)

Most important brands:

Estée Lauder, Aramis, Clinique, Prescriptives, Lab Series, Origins, MAC, Kiton, Bobbi Brown, Tommy Hilfiger, Kiton, La Mer, Donna Karan Latest York, DKNY, Aveda, Jo Malone London, Bumble and bumble, Darphin, Michael Kors, Tom Ford Beauty, Smashbox, Ermenegildo Zegna, Aerin, Tory Burch, Rodin Olio Lusso, Le Labo, Editions de Parfums Frédéric Malle, Glamglow, Kilian Paris, Becca, Too Faced, Dr Jart+, Do the Right Thing.

KEY FINANCIALS (EST.):

Skincare:
$8.19 billion, +11%

Makeup: $3.92 billion, -35%

Fragrance:
$1.54 billion, -16%

Hair care:
$507 million, -13%

The Americas: $3.33 billion

EMEA: $6.08 billion

Asia Pacific: $4.79 billion

Sales at The Estée Lauder Cos., like most major beauty firms, were negatively impacted by the COVID-19 pandemic, but the corporate was capable of post growth in the ultimate quarter of the yr. The business was propelled by skincare, China and online shopping, while travel retail, makeup and in-store sales remained sluggish as consumers continued to remain home.

Revenues across the Asia Pacific region, but especially China, played a significant role in the corporate’s stability throughout the pandemic. For the yr, Asia Pacific sales were nearly $4.8 billion, comprising about one-third of Lauder’s total sales. The corporate continues to bet on the region, and is constructing a producing facility in Tokyo and a recent innovation center in Shanghai.

Lauder’s online sales skyrocketed in 2020, and now make up roughly 30 percent of the whole business. Early within the pandemic, Lauder teams across brands, including sales associates, pivoted to online selling through a mixture of online advice, shopping assistant options and social-media selling.

Skincare was a significant vibrant spot for the corporate all year long. Dr. Jart+, which Lauder acquired in its entirety in 2019, contributed to sales gains. Full-year skincare sales were about $8.2 billion, meaning skincare now makes up almost 60 percent of the whole business.

Makeup sales, which had already slumped as consumers continued to favor skincare, continued to have a troublesome yr. Lauder’s makeup business is now lower than half the scale of its skincare operation. In early 2021, Lauder said it could wind down Becca, and industry sources have said the corporate began to contemplate divesting certain brands in makeup and hair. Prescriptives quietly closed at the top of 2020, and Lauder’s licensing cope with Kiton expired at the top of the yr.

Through the yr, Lauder participated in COVID-19 relief efforts, including making donations of cash and surgical masks, in addition to manufacturing hand sanitizer in its Latest York and European plants. The business also reached certain sustainability goals, including net zero carbon emissions and 100% renewable electricity globally for its direct operations.

In June, Lauder stepped up diversity commitments with a comprehensive five-year plan meant to make sure the corporate hires more Black employees, and that those employees are mentored and promoted through the company ranks. The corporate was the primary in beauty to release such an in depth motion plan to deal with inequality after the resurgence of the social justice movement, and has since provided updates on internal diversity figures. The plan was established after employees flocked to a web-based petition calling for the business to oust Ronald Lauder, son of founder Estée, from the board because he has donated money to former President Donald Trump.

Through the yr, Lauder made several key promotions and hires: Jane Hertzmark Hudis was promoted to be the corporate’s first female executive group president; Stéphane de la Faverie was named group president and global brand president for Estée Lauder and Aerin; and Jane Lauder was named executive vice chairman of enterprise marketing and chief data officer.

For the subsequent two years, Lauder will concentrate on its post-COVID-19 Business Acceleration plan, launched in August, that features rationalizing the shop and counter footprint in Europe, the Middle East and Africa and North America. The main target will proceed to be on online sales and omnichannel operations.

4

PROCTER & GAMBLE

Cincinnati

2020 beauty sales:

$14 billion (EST.)

+0.7% vs. 2019 (EST.)

Most important brands:

Aussie, Hair Food, Head & Shoulders, Herbal Essences, Pantene, Rejoice, VS, Walker & Co. (hair care). First Aid Beauty, SK-II, Snowberry (skincare). Olay (skin and body care). Old Spice (hair and body care, deodorant). Gillette (body care, deodorant). The Art of Shaving, Ivory, Safeguard (body care).
Native, Secret (deodorant).

Key financials:

Organic growth: +3%

2020 calendar yr total company sales: $73.975 billion, +6.3%

As a complete, Procter & Gamble saw a large lift in sales during 2020, attributable to the coronavirus pandemic, which had people staying home and stocking up on trusted household essentials. For the corporate’s beauty division, sales echoed broader themes seen throughout the pandemic — consumers bought personal care and hair care and so they didn’t shop in travel retail corridors.

For P&G, those shifts resulted in recent sales trends across the sweetness portfolio, which had been supercharged by SK-II in recent times. But during 2020, when travel retail sales shrank and SK-II’s expansion was tempered, sales growth was as a substitute bolstered by the sprawling nature of P&G Beauty’s portfolio. Overall, P&G Beauty sales gained 3 percent year-over-year in 2020.

Growth was supported by the corporate’s personal care segment, sales gains within the U.S. and China, growth from newly acquired brands, and e-commerce. Online, P&G has seen massive sales gains. Within the back half of 2020, online sales gained almost 50 percent, P&G’s then chief financial officer Jon Moeller said.

Like all beauty firms, P&G was challenged by the situation in travel retail and inbound business — a non-duty free type of travel retail — that impacted SK-II greater than other brands.

In the private care category, P&G saw growth from brands like Safeguard, which saw increased hand sanitizer and liquid hand soap sales, and Old Spice, which posted nearly $1 billion in sales for the yr. P&G has focused on “premiumization” across the portfolio, including in personal care.

In hair, P&G grew business within the U.S. and in China. Each markets were up within the high-single digits or more, P&G said. Head & Shoulders, now a multibillion-dollar brand, saw continued growth, as did Pantene, which continued to roll out relevant innovation, including the Nutrient Blends line, which features ingredients like rose water, bamboo and biotin. Within the U.S., Aussie grew within the mass hair care channel. P&G also increased its share within the textured hair category with My Black Is Beautiful, Head & Shoulders Royal Oils and Pantene Gold Series, which all grew throughout the yr.

Latest brands — Native, First Aid Beauty and Walker & Co. — also proceed to grow disproportionately, and now represent about 2 percent of P&G Beauty’s annual sales, or about $280 million, collectively. Native, which makes deodorant, body wash and other products, was already nearing $100 million in annual sales in 2019.

In early 2021, P&G called off the planned acquisition of Billie, a women’s personal care and grooming business, after the Federal Trade Commission sued to dam the deal, saying that it could “eliminate growing competition that advantages consumers.”

P&G continued to progress with sustainability goals in 2020. The corporate introduced “P&G Responsible Beauty,” a broad approach to considering that is supposed to incorporate quality, performance, safety, transparency, sustainability, equality and inclusion across all facets of the business. The corporate also experimented with recent packaging, including paper tubes for Secret and Old Spice deodorants.

5

SHISEIDO

Tokyo

2020 beauty sales:

$8.39 billion (EST.)

¥895 billion (EST.)

-18.4% vs. 2019 (EST.)

Most important brands:

Shiseido, Clé de Peau Beauté, BareMinerals, Nars, Laura Mercier, Benefique, Ipsa, Shiseido Skilled, Elixir, Maquillage, Anessa, Za, Aupres, Urara, Pure & Mild, Tsubaki, Sea Breeze, Senka, Ettusais, Drunk Elephant. Fragrance: Dolce & Gabbana, Issey Miyake, Narciso Rodriguez, Zadig & Voltaire, Serge Lutens, Tory Burch.

Key financials:

Total sales: ¥920.89 billion, -18.6% (-17.8% at constant currency, -18.8% like-for-like)

Japan: ¥303.04 billion, -29.7%

China: ¥235.8 billion, +9%

Remainder of Asia Pacific: ¥59.17 billion, -15.3%

The Americas: ¥91.41 billion, -25.7%

EMEA: ¥94.28 billion, -20.4%

Travel retail: ¥98.5 billion, -19.8%

Skilled sales: ¥12.76 billion, -13.1%

Operating profit: ¥14.96 billion, -86.9%

Net loss: ¥11.66 billion (versus net profit of ¥73.56 billion in 2019)

2020 was the final yr of Shiseido’s five-year Vision 2020 management plan, which saw it work to focus more on consumers and enhance its brand value and Japanese heritage. It was also a troublesome yr for Japan’s biggest beauty player.

Negatively impacted by the pandemic each at home and abroad, Shiseido reported significant sales declines.

In Japan, a pointy drop within the variety of international tourists in addition to consumers staying home resulted in falling sales, although the corporate worked on providing enhanced beauty information to consumers and shifting business online, where sales grew. It also worked to shift its focus according to consumers’ recent needs, introducing innovations like a hand cream under Ultimune and a BB Cream that stays in place under a mask.

In China, the market began to bounce back from March onward, leading to sales gains, with prestige brands including Shiseido, Clé de Peau Beauté, IPSA and Nars growing significantly due to recent counter openings and stronger investment in e-commerce. The corporate’s sales on Singles’ Day in November greater than doubled, and e-commerce represented greater than 40 percent of the group’s Chinese revenues for the yr.

In the remaining of Asia, particularly South Korea and Thailand, sales fell but e-commerce gained significantly, driven by the Shiseido and Senka brands.

Within the Americas, the foremost focus for the yr was restructuring at BareMinerals and ramping up marketing for Drunk Elephant, acquired in 2019. The corporate was impacted by retail closures — each temporary and everlasting — and the makeup category was particularly difficult. E-commerce sales were strong, notably due to Drunk Elephant.

In Europe, the Middle East and Africa, business was also strongly impacted by the pandemic, but the corporate said its e-commerce business outpaced the market, notably due to Shiseido-brand skincare. Clé de Peau Beauté launched in Italy and Spain, and Drunk Elephant landed
in Germany.

In travel retail, losses were tempered by the channel’s strong performance in Asia, partially due to an influx of tourists to China’s Hainan Island and demand at South Korean downtown duty-free stores and e-commerce.

Shiseido stepped up its environmental activities in 2020, launching a worldwide initiative called Sustainable Beauty Actions, which can see it implementing a variety of sustainability-focused activities and products. One such initiative saw the corporate install a refill station at its newly opened store in Tokyo’s Ginza district. It also released the world’s first biodegradable lip palette in November, and said that it should make 100% of its packaging sustainable by 2025.

The yr also saw Shiseido establish a three way partnership with device-maker Ya-Man to create Effectim Co. Ltd., which began operations in October, combining devices with beauty products and initially targeting China. It launched a recent sustainable brand, Baum. Plans were announced for a recent innovation center in Shanghai’s The Oriental Beauty Valley.

In executive moves, the corporate announced in October that Yoichi Shimatani would retire from his position as representative director and executive vice chairman at the top of the yr. He was replaced by Yukari Suzuki, whose title is representative director and executive corporate officer, making her effectively number two at the corporate behind CEO Masahiko Uotani. She is the primary woman to carry such a task.

Marc Rey, president and CEO of Shiseido Americas and the group’s chief growth officer, stepped down in September, with Ron Gee, the U.S.-based operations CFO and Shiseido’s global chief M&A officer, stepping in as interim CEO.

Nicole Tan was named president and CEO of the Asia Pacific business, effective Oct. 1. The previous Estée Lauder Cos. executive is the primary woman to carry a CEO title at Shiseido.

In February this yr, the corporate announced plans to spin off its personal care business, with a view to concentrate on its prestige activity, with CVC Capital Partners snapping up the operation for $1.5 billion.

6

L BRANDS

Columbus, Ohio

2020 beauty sales:

$7.24 billion (EST).

+ 11.3% vs. 2019 (EST.)

Most important brands:

Bath & Body Works: Signature Collection (fragrance, body care), Aromatherapy, Water, CocoShea, Bath Fizzies, Face Masks (body care). Men’s Collection (fragrance, body care). Hand Soaps, Hand Cream (hand care). Victoria’s Secret: Victoria’s Secret Bombshell, Victoria’s Secret Bombshell Seduction, Victoria’s Secret Love, Victoria’s Secret Heavenly, Victoria’s Secret Very Sexy, Victoria’s Secret Tease, Victoria’s Secret Eau So Sexy, Victoria’s Secret Crush, Victoria’s Secret Very Sexy for Him, Victoria’s Secret Very Sexy for Him Platinum, Victoria’s Secret The Mist Collection (fragrance mists and lotion), Victoria’s Secret Velvet Matte Lip Collection, Victoria’s Secret Total Shine Addict Gloss Collection, Victoria’s Secret Get Gloss Collection, Victoria’s Secret Angel Edit (makeup).

Key financials:

Total company sales 2020: $11.83 billion (EST.) -8.4%

Total Bath & Body Works sales: $6.43 billion (EST.) +24.4%

Total Victoria’s Secret sales: $5.4 billion (EST.) -20.7%

L Brands saw an uptick in beauty sales in 2020, moving up in the highest 10 firms rating, driven in significant part by soap and hand sanitizer purchases at Bath & Body Works.

Bath & Body Works did well, ending 2020 with sales up greater than 20 percent from the prior-year period, to $6.4 billion. Business boomed, despite store shutdowns early within the COVID-19 pandemic. Bath & Body Works’ direct business greater than doubled throughout the yr, the corporate told Wall Street analysts. The direct business now makes up 31 percent of sales for Bath & Body Works, or about $2 billion.

Soaps and hand sanitizers at the moment are being regarded as a “third pillar of the business,” in accordance with CEO Andrew Meslow. Customers shopped more continuously across categories in 2020, he said, and Bath & Body Works aimed to fulfill the need for “nesting at home.” Customers who shopped for soap often bought home fragrances, which also make up a big a part of the whole business.

Victoria’s Secret has struggled — each due to store shutdowns and since of its outdated brand ethos, which promotes women’s sexiness as defined by men. The corporate plans to vary that, it has said, and switch to messaging that enables customers to make your mind up what’s sexy. Victoria’s Secret total sales dipped 20 percent throughout the yr. Beauty sales traditionally comprise about 15 percent of the Victoria’s Secret business, which might put them at about $810 million for the yr. Victoria’s Secret direct channel sales increased by 31 percent.

When it comes to physical retail, Bath & Body works closed 30 stores throughout the yr, but opened 27 others. Victoria’s Secret closed 225 stores, including six Victoria’s Secret Beauty and Accessories stores. L Brands collectively ended the yr with 2,669 stores, 278 fewer than the prior-year period.

L Brands spent much of 2020 restructuring the corporate to organize each brands to operate as separate businesses. The corporate also laid out a plan to scale back costs that included layoffs of about 15 percent of its corporate headquarters, or about 850 people.

The business had inked a deal to sell Victoria’s Secret to Sycamore Partners, nevertheless it fell through early on within the pandemic. L Brands still plans to separate the 2 businesses, with a stand-alone Bath & Body Works seeking to veer out of mall-based retail. The separation could come sometime in 2021, but timing will not be confirmed.

Les Wexner, the founder, longtime chairman and CEO of L Brands, stepped down from his post throughout the yr, after being tied to sex offender Jeffrey Epstein.

7

NATURA & CO.

São Paulo

2020 beauty sales:

$7.23 billion

R36.92 billion

+155.6% vs. 2019

Most important brands:

Natura: Alma, Amó, Essencial, Esta Flor, Biografia, Humor, Ilía (fragrance and body care). Kaiak, Kriska, Luna, #urbano (fragrance). Chronos (skincare). Tododia (skincare, deodorant). Sou (skin, bath and hair care). Ekos (fragrance; hair, skin and body care). Una, Faces (makeup, fragrance, skincare). Aquarela (makeup). Lumina, Plant (hair care). Sève, Erva Doce (body care). Natura Homem (men’s fragrance, skin and hair care). Mamãe e Bebê (mother and baby body and hair care, fragrance). Naturé (children’s skin, body and hair care). Fotoequilibrio (sun care). Águas (fragrance). Aesop (skin, body and hair care, fragrance). The Body Shop. Avon (outside North America).

Key financials:
(on a pro-forma basis, as if the Avon business were included for each years):

Pro-forma sales growth: +12.1%

Constant-currency sales change: -2.3%

Natura & Co. Latin America net sales: R20.54 billion, +9.4%

Avon International net sales: R9.1 billion, +2.9%

The Body Shop net sales: R5.33 billion, +32.4%

Aesop net sales:
R1.95 billion, +50%

Gross profit:
R23.69 billion, +12.3%

Group consolidated net loss: R650.2 million, compared with a net income of R173 million in 2019

It was a yr of massive change for Brazil’s Natura & Co., because it integrated Avon’s business and navigated the pandemic with its inherent shift toward online and social selling. The corporate said it performed 6 percentage points ahead of the worldwide cosmetics and fragrance marketplace for the yr, and it became the primary Brazilian beauty company to enter the highest 10 of this rating.

“This extraordinary yr, which began with us welcoming Avon into our family of iconic brands just because the pandemic began to spread, actually accelerated lots of our strategic initiatives and made us truly omnichannel,” stated the corporate’s executive chairman and CEO Roberto Marques when the firm released its 2020 results.

The combination makes Natura & Co. the world’s fourth biggest pure-play beauty company, it said on the time of the acquisition.

Digital sales for the group gained 79 percent in the ultimate quarter of the yr. It signed a strategic partnership with Singu, a Brazilian digital platform for at-home beauty services, and launched &Co Pay, a proprietary financial services platform. Online accounted for around 30 percent of the group’s sales for the yr, compared with 10 percent a yr earlier.

A key area of focus was integrating Avon, as the corporate worked to optimize synergies between the 2 direct-sales player’s Latin American operations particularly, notably through merging the 2 brands’ logistics, for instance. The corporate said it had advanced well with the mixing, with synergies materializing ahead of plan.

It worked to simplify Avon’s industrial model across all markets with a monthly campaign and a recent earnings model. It initiated rebranding and linked with social causes including fighting domestic violence and racism and promoting gender equality. Despite the impact of COVID-19 on Avon’s operations in Europe and within the makeup and fragrance categories, it said it saw market share gains within the U.K. and enhancements in Russia. Overall, the brand’s sales — in Latin America and elsewhere (Natura now reports Avon’s Latin American business inside its overall activity for the region) — grew 0.4 percent in Brazilian real, but dropped 14.5 percent at constant currency.

Under Natura, social selling was a significant focus. For the brand’s Latin American operations, the variety of consultants sharing content online grew by greater than 300 percent between the primary and final quarters of the yr. Greater than 1 million Natura consultants within the region had online stores, and the variety of orders processed through these grew 60 percent within the fourth quarter, compared with the prior-year period.

The brand also opened a recent flagship in São Paulo, on the road where it launched its first store 50 years earlier. The boutique offers experiences including personalized gifting and digital fragrance testing, in addition to digital experiences to lift awareness of communities within the Amazon rainforest. Visitors receive a free product after they return five empty packs, to advertise minimizing the environmental impact of packaging waste.

The corporate bought back The Body Shop’s operations in Japan, launched The Body Shop At-Home within the U.S. and progressed with plans to launch the operation in China. The Body Shop closed 93 stores net through the yr, and rolled out its recent store concept to 13 locations.

Aesop performed particularly well, with its sales up 50 percent for the yr, or 13.2 percent at constant currency, due to strong growth online, especially in Asia, with the brand introducing digital features equivalent to live chats, recent payment platforms and same-day delivery. Japan became the brand’s largest market. Aesop put its store-expansion program on hold attributable to the pandemic.

Already a frontrunner when it got here to sustainability, Natura & Co. launched a recent motion plan for the subsequent 10 years, dubbed “Commitment to Life.” It includes plans to grow to be zero net carbon, reinforces initiatives to guard the Amazon, improves gender equality and human rights within the workforce for its representatives and for suppliers, and offers fully circular packaging and 95 percent renewable or natural and biodegradable ingredients, by 2030. In late 2020, Natura & Co. also received B Corp certification at group level, becoming the most important corporation on the planet to have the excellence.

Product-wise, innovations included recent fragrances from Natura, the introduction of Anew Protinol skincare from Avon, based on proprietary technology for accelerating collagen production, and the Winter Jasmine line from
The Body Shop.

The corporate initiated two capital increases, raising a complete of R7.6 billion.

8

BEIERSDORF

Hamburg, Germany

2020 beauty sales:

$6.28 billion (EST.)

€5.50 billion (EST.)

-9.2% vs. 2019 (EST.)

Most important brands:

Nivea, Eucerin, La Prairie, Labello, 8×4, Hidrofugal, Florena, Atrix, Aquaphor, Maestro, Coppertone.

Key financials:

Consumer division sales: €5.7 billion, -9.1% (organic sales: -6.6%)

Consumer division EBIT excluding special aspects: €702 million, -20.5%

Consumer division by region: Western Europe: €2.22 billion, -8.3% (-8.6% organic); Eastern Europe: €535 million, -12.2% (-5.8%); North America: €585 million +17.8% (+0.2%); Latin America: €568 million, -12.3% (+5.4%); Africa/Asia/Australia: €1.8 billion, -14.6% (-10%).

Beiersdorf continued to progress with its C.A.R.E.+ strategic program last yr, geared toward higher positioning the German firm on the subject of sustainability, digitalization and growth markets. It said this focus helped it to realize market share in all of its skincare categories, with its core brands, and in all regions throughout the yr.

Nivea, the corporate’s biggest brand, saw its sales drop nearly 11 percent to €3.96 billion, or 6 percent on an organic basis, although the brand reportedly gained market share in greater than half of the countries by which it’s present. The sales decline for the Consumer business unit was cushioned by strong performance within the Derma business due to the Eucerin and Aquaphor brands. That unit saw sales growth of 5.3 percent to €661 million, or 8.3 percent on an organic basis, and double-digit gains in North America, Latin America and Asia.

La Prairie saw significant declines, largely attributable to its exposure to travel retail. Sales fell 23.9 percent to €497 million, despite double-digit growth in China. The corporate is hopeful that its recent launch on Tmall will help bolster sales looking ahead.

Each Nivea and Eucerin gained market share in China.

Eucerin introduced the Hyaluron Filler + Elasticity 3D Serum, based on patented lively ingredient Thiamidol. Nivea expanded the Naturally Good range.

Group-wide, e-commerce sales jumped 50 percent. The corporate introduced the Nivea Skin Guide app, which uses AI to assist consumers discover skin issues, track skin changes, in addition to recommending products and offering skincare suggestions.

In July, Beiersdorf opened a recent innovation center in Shanghai, key to boosting its local expertise in Asia. Its biggest such facility outside Hamburg, the event involved an investment of €10 million.

Chaul, a brand developed exclusively for the Asian market based on fermented tea, was launched in South Korea, the primary homegrown brand to return out of the NX Accelerator in Seoul, which Beiersdorf opened in 2019.

The corporate debuted a recent sustainability agenda, Care Beyond Skin, in early 2020. Through the yr, essential progress was made including a switch to recycled materials for 90 percent of the Consumer division’s PET bottles in Europe and the usage of only sustainably certified palm oil in cosmetics manufacturing. Toward the top of the yr, the firm teamed up with chemicals company SABIC to create renewable PP plastic for its beauty packaging based on a byproduct of the paper industry.

In Germany, it introduced its first shower gel refill stations with drugstore chain DM, and has partnered with Loop to check reusable packaging under Nivea for Men. Additionally it is participating in trials of digital watermarking technology to enhance waste sorting and thereby the supply of recycled plastic content.

In February 2020, the corporate snapped up Stop the Water While Using Me!, a German natural personal care line offering refillable systems and biodegradable formulas.

For the C.A.R.E.+ program, Beiersdorf has said it should invest one other €300 million over the subsequent five years — along with the €70 million to €80 million per yr initially planned — to speed up its transformation.

With a purpose to enhance its innovation capabilities, Beiersdorf said it could invest €60 million in a technology center at its headquarters in Hamburg by the top of 2024. The brand new center will allow employees and external partners including researchers, startups and suppliers to explore recent concepts.

9

LVMH MOËT HENNESSY LOUIS VUITTON

Paris

2020 beauty sales:

$5.99 billion (EST.)

€5.25 billion (EST.)

-23.2% vs. 2019 (EST.)

Most important brands:

Parfums Christian Dior, Guerlain, Parfums Givenchy, Parfums Kenzo, Fendi, Acqua di Parma, Perfumes Loewe, Profit Cosmetics, Make Up For Ever, Fresh. Maison Francis Kurkdjian (majority stake). Kendo brands: Bite Beauty, KVD Vegan Beauty, Marc Jacobs Beauty, Ole Henriksen, Fenty Beauty by Rihanna. Bulgari. Louis Vuitton. Sephora.

Key financials:

Organic sales decline: -22%

LVMH Perfumes and Cosmetics revenue by region: France: 9%; remainder of Europe: 18%: U.S.: 14%; Japan: 5%; remainder of Asia: 45%; other markets: 9%.

Perfumes and Cosmetics Division benefit from recurring operations: €80 million, -88.3%.

With its portfolio weighted heavily in prestige, LVMH Moët Hennessy Louis Vuitton’s beauty business in 2020 was significantly impacted by declines in spending by international travelers and the weakness of the makeup category. The corporate said losses were partially offset by the stronger performance of each skincare and the Asian market through the yr, though it acknowledged that each also saw sales declines. In accordance with estimates, the corporate’s beauty sales in Asia — outside Japan — dropped by around 13.6 percent last yr, compared with around 30 percent in most other markets. Asia (excluding Japan) accounted for 45 percent of the Perfumes and Cosmetics division’s revenues in 2020, up from 40 percent a yr earlier.

The corporate cited Guerlain and Fresh as proving resilient despite the context, but acknowledged sales declines from each brands nonetheless.

Core brand Dior’s business improved within the second half, LVMH said, especially in China, the U.S., Japan and the Middle East. Its online sales grew, especially in China.

Guerlain’s skincare offer was a area of expertise, notably in China, its biggest market, with key lines Abeille Royale and Orchidée Impériale seeing “exceptional” growth. The brand continued to spotlight its sustainability projects, introducing a recent design approach and implementing bee protection initiatives in partnership with UNESCO.

Givenchy also performed well in China, notably due to Prisme Libre. The L’Interdit fragrance registered market share gains in Europe, especially France. Profit, whose cofounder Jane Ford passed away in December, was hit by the limited availability of its services attributable to store closures, but saw strong momentum for its online sales. Fresh also focused on digital, especially in China, and its premium line Crème Ancienne performed well, as did Kombucha Facial Treatment Essence. Fenty Beauty generated buzz with the online-only launch of the Fenty Skin range. Maison Francis Kurkdjian’s growth accelerated, notably with the brand new L’Homme à la Rose scent, while Acqua di Parma expanded in China. Perfumes Loewe, which launched a variety of home scents, saw solid momentum in China.

The wonder division’s operating margin fell from 10 percent to 1.5 percent, despite efforts to administer costs.

The changing of the guard for LVMH’s beauty activity implemented in late 2019 continued, with Parfums Christian Dior naming Claudia Marcocci, formerly senior vice chairman of Gucci Beauty at Coty, as its recent brand general director in February, succeeding Véronique Courtois, who moved over to go Guerlain in 2019.

Sephora rejigged its top management. Martin Brok, a former Starbucks executive, was named president and CEO in September, reporting to previous head Chris de Lapuente, who has been named president and CEO of LVMH’s Selective Retailing division, effective Jan. 1, 2021. Artemis Patrick was named executive vice chairman, global chief merchandising officer for Sephora, a newly created role, in August. Previously chief merchandising officer for Sephora U.S., she is understood for having shaped major recent categories including indie fragrances and clean beauty.

Change was also within the air at brand incubation division Kendo, which has laid off an estimated 10 percent of its staff within the wake of COVID-19, in accordance with sources. It named Kristin Walott, formerly president, as CEO, succeeding longtime head David Suliteanu, who has left the business. Kat Von D was renamed KVD Vegan Beauty within the wake of its separation from namesake Katherine von Drachenberg, the tattoo shop owner turned reality star, who sold her ownership shares within the makeup line early within the yr. Bite Beauty went vegan and expanded its offer with a variety of products for the complexion.

10

CHANEL LTD.

London

2020 beauty sales:

$5.30 billion (EST.)

€4.64 billion (EST.)

-22% vs. 2019 (EST.)

Most important brands:

Chanel No.5, Gabrielle Chanel, Allure, Allure Sensuelle, Coco, Coco Mademoiselle, Coco Noir, Likelihood, Likelihood Eau Fraîche, Likelihood Eau Tendre, Likelihood Eau Vive, No.19, Cristalle, Allure Homme, Allure Homme Sport, Allure Homme Edition Blanche, Bleu de Chanel, Pour Monsieur, Antaeus, Egoiste, Platinum Egoiste, Les Exclusifs, Les Eaux de Chanel (fragrance). Sublimage, Blue Serum, Le Lift, Hydra Beauty, CC Cream, Le Blanc (skincare). Rouge Allure, Rouge Coco, Le Vernis, Inimitable, Le Volume, Dimensions, Les 4 Ombres, Ombre Première, Les Beiges, Vitalumière, Ultra Le Teint, Le Blanc, Le Teint Ultra, Sublimage, Joues Contrastes (makeup).

Key financials:

Most important markets: China, the U.S. and Japan represented an estimated 45% of 2020 sales (compared with
35% in 2019).

Like most prestige-weighted beauty players, Chanel saw sales declines in all product categories, with more resilience for its skincare business than other segments. All regions declined, and travel retail was particularly negatively impacted by the halt in international travel.

Inside fragrance, two pillars scents, Coco Mademoiselle and Bleu de Chanel, resisted higher than the remaining of the portfolio. Gabrielle was boosted by the rollout of Gabrielle Essence in Asia; it launched in other regions in 2019. Classic fragrance No. 5 got a recent face, French actress Marion Cotillard. Coco Mademoiselle introduced L’Eau Privée, reinterpreting the accord of the unique fragrance especially for nighttime wear.

The corporate’s makeup business, especially lip products, were essentially the most impacted by the crisis as consumers moved away from the category. Chanel expanded its Boy de Chanel makeup line for men and there have been introductions for Les Beiges Essence de Teint, a light-weight foundation with skincare advantages, and Rouge Allure Laque, a long-wearing lip color.

In skincare, boosted by Asia particularly, La Mousse continued to perform well, as did the Sublimage and Le Lift franchises. Key launches for the yr included Hydra Beauty Camellia Repair Mask, Le Lift Night Cream and Sublimage l’Extrait de Nuit, an evening serum.

The corporate saw online sales grow strongly, each by itself sites and retailer dot-com platforms. It introduced recent e-commerce sites for Portugal, Luxembourg and Austria.

On the retail front, 20 recent Chanel beauty boutiques opened throughout the yr, with a concentrate on Asia.

To see more of the Top 100, please click here.

11

KAO CORP.

Tokyo

2020 beauty sales:

$5.09 billion

¥543 billion

-15.5% vs. 2019

Most important brands:

Kao: Bioré, Jergens, Curél, Sofina, Asience, Essential, Merit, Feather, Liese, Blauné, Segreta, Cape, Prettia, John Frieda, Guhl, Goldwell, KMS California, Oribe, Ban (deodorant, except in Japan). Molton Brown.

Kanebo Cosmetics: Sensai, Kanebo, Kate, Freeplus, Suqqu, RMK, Athletia, Suisai, Evita, Lunasol, Media, Allie, Milano Collection, Coffret D’Or, Dew, Twany, Lissage, L’Equil.

Key financials:

Total company revenues: ¥1.38 trillion, -8% (-5.2% like-for-like)

Cosmetics sales:
¥234.1 billion, -22.4% (-22.1% like-for-like)

By market:

Japan: ¥164.2 billion, -29.3%

Remainder of Asia: ¥45.4 billion, +6.2% (+7.6% like-for-like)

Americas: ¥5.5 billion, -8.4% (-6.3% like-for-like)

Europe: ¥19 billion, -7.9% (-6.9% like-for-like)

Cosmetics operating income: ¥2.6 billion, -38.8%

Skin and hair care sales: ¥308.9 billion, -9.3% (+1.4% like-for-like)

By market:

Japan: ¥177.7 billion, -10.9% (+7.4% like-for-like)

Remainder of Asia: ¥25.3 billion, -11.1% (-9.4% like-for-like)

Americas: ¥68.6 billion, -3.9% (-1.7% like-for-like)

Europe: ¥37.2 billion, -9.9% (-9.6% like-for-like)

Skin and hair care operating income: ¥50.8 billion, +1.3%

12

LG HOUSEHOLD & HEALTH CARE

Seoul, South Korea

2020 beauty sales:

$4.54 billion (EST.)

KRW5.35 trillion (EST.)

+4.9% vs. 2019 (EST.)

Most important brands:

Beauty division: The History of Whoo, Su:m37°, O Hui, Belif, VDL, CNP, CNP Rx, (luxury skincare, makeup), Jane Packer (fragrance). Dr. Belmeur, Yehwadam, Isa Knox, Sooryehan, VDIVOV, fmgt (premium skincare, makeup). The Face Shop, Beyond (skin, body and hair care, makeup, fragrance). Avon (skin, body and hair care, makeup, fragrance; within the U.S., Canada and Puerto Rico).

Home Care and Every day Beauty division: Veilment, On: The Body (body care), Physiogel (skin and body care, in Asia and North America). Fruits & Passion (body care, fragrance). Elastine, Dr.Groot, ReEn, Organist (hair care).

Key financials:

Total sales: KRW7.8 trillion, +2.1%

Operating profit: KRW1.2 trillion, +3.8%

Beauty division sales: KRW4.46 trillion, -6.1%

Beauty division operating profit: KRW823 billion, -8.3%

13

JOHNSON & JOHNSON

Latest Brunswick, N.J.

2020 beauty sales:

$4.45 billion

-3.1% vs. 2019

Most important brands:

Aveeno, Bebe, Biafine, Clean & Clear, Coverblend, Dabao, Dr. Ci: Labo, Exuviance, Labo, Le Petit Marseillais, Lubriderm, NeoStrata, Neutrogena, Piz Buin, Sundown (skin, body and hair care, including sunscreen). Maui Moisture, Neutrogena, OGX, Rogaine (hair care).

Key financials:

U.S. Skin Health/Beauty Sales: $2.35 billion, -1.7%

International Skin Health/Beauty Sales: $2.1 billion, -4.6% (-2.3% at constant currency)

14

COTY INC.

Amsterdam

2020 beauty sales:

$4.2 billion (EST.)

-51.4% vs. 2019 (EST.)

Most important brands:

Prestige: Calvin Klein, Hugo Boss, Marc Jacobs, Chloé, Balenciaga, Bottega Veneta, Alexander McQueen, Davidoff, Miu Miu, Lacoste, Tiffany & Co., Joop!, Jil Sander, Roberto Cavalli, Escada (prestige fragrance). Philosophy (skincare, fragrance). Kylie Skin, Lancaster (skincare). Gucci, Burberry (fragrance, color cosmetics).

Mass: Cover Girl, Rimmel London, Max Factor, Bourjois, Manhattan (color cosmetics). Sally Hansen, Risque (nail products). Biocolor (retail hair color). Adidas, Cenoura & Bronze, Paixão, Bozzano, Monage (body care). 007 James Bond, Bruno Banani, Katy Perry, David Beckham, Mexx, Nautica (mass fragrance).

Key financials:

Like-for-like sales decline (not including the divestment of the skilled division): -28% (EST.)

The U.S., Germany and the U.K are Coty’s biggest markets, collectively accounting for greater than 40 percent of sales.

15

HENKEL

Düsseldorf, Germany

2020 beauty sales:

$4.06 billion (EST.)

€3.56 billion (EST.)

-3.2% vs. 2019 (EST.)

Most important brands:

Retail: Schwarzkopf, Syoss, Dial, Fa, Diadermine, N.A.E. (skin, hair and body care). Nature Box (hair and
body care).

Skilled: Igora, BC Bonacure, Osis, Silhouette, Indola, BlondMe, Essensity, SexyHair, Alterna, Kenra Skilled, Joico, Zotos Skilled, Oil Ultime, Mad About, Chroma ID, TBH – True Beautiful Honest, Authentic Beauty Concept (hair care and color).

Key financials:

Beauty Care division sales: €3.75 billion, -3.2% (-2.8% like-for-like)

Beauty Care division operating profit: €246 million, -41.2%

Group sales: €19.25 billion, -4.3%

16

AMOREPACIFIC

Seoul, South Korea

2020 beauty sales:

$4.01 billion (EST.)

KRW4.73 trillion (EST.)

-21.9% vs. 2019 (EST.)

Most important brands:

Amorepacific, Sulwhasoo, Hera, Primera, Lirikos, Iope, Laneige, Mamonde, Hanyul, Etude, Innisfree, Espoir, Bro&Suggestions, Be Ready, Sienu, Enough Project, Make On (skincare & makeup). Mise-en-Scene, Ryo, Amos Skilled, Labo-H (hair care). Completely happy Bath, Illiyoon (body care). Goutal Paris (fragrance).

Key financials:

Amorepacific Group
total sales: KRW4.94 trillion, -21.5%

Amorepacific Group operating profit:
KRW150.7 billion, -69.8%

Domestic beauty sales:
KRW3 trillion, -24.8%

Beauty sales in the remaining of Asia: KRW1.65 trillion, -15.9%

Beauty sales in North America: KRW76.6 billion, -17.6%

17

MARY KAY

Addison, Texas

2020 beauty sales:

$3.7 billion (EST.)

+5.7% vs. 2019 (EST.)

Most important brands:

Mary Kay (makeup, skin, bath and body care, fragrance), Mary Kay Unlimited, Mary Kay Naturally, TimeWise, TimeWise Repair, Botanical Effects, Satin Hands, Satin Body, Satin Lips, Clear Proof, Skinvigorate (skincare). MKMen (men’s skincare, fragrance), Chromafusion (makeup).

Key financials: N/A

18

COLGATE-PALMOLIVE

Latest York, N.Y.

2020 beauty sales:

$3.46 billion (EST.)

+11.6% vs. 2019 (EST.)

Most important brands:

Palmolive, Speed Stick, Sanex, Protex, Caprice, Lady Speed Stick, Softsoap, Irish Spring, Tom’s of Maine, (deodorant, skincare, lip care), PCA Skin, EltaMD, (skilled skincare), Laboratoires Filorga Cosmétiques.

Key financials:

Total company sales: $16.47 billion, +5%

Oral, Personal and Home Care sales: $13.6 billion, +3%

Oral, Personal and Home Care Sales by Region:

North America: $3.74 billion, +9.3%

Latin America: $3.42 billion, -5%

Europe: $2.75 billion, +12.2%

Asia Pacific: $2.7 billion, flat

Africa Eurasia: $1 billion, flat

19

KOSÉ CORP.

Tokyo

2020 beauty sales:

$2.65 billion (EST.)

¥282.83 billion (EST.)

-15% vs. 2019 (EST.)

Most important brands:

Decorté, Sekkisei, Jill Stuart, Addiction, Clear Turn, One by Kosé, Infinity, Crie, Esprique, Visée, Fasio, Elsia, Nail Holic, Softymo, Je L’Aime, Kokutousei, Grace One, Suncut, Prédia, Paul Stuart, Awake, Imprea, Albion, Tarte, Phil Naturnt, Formule, Maihada, Stephen Knoll Latest York, Cell Radiance, Spawake, Carté HD.

Key financials
(Nine months to December 2020):

Company net sales:
¥204.14 billion, -18% (-17.4% at constant currency)

Operating profit:
¥11.14 billion, -70.6%

Cosmetics sales:
¥161.22 billion, -16.4%

Cosmetaries sales:
¥40.95 billion, -23%

Japan sales: ¥124.59 billion, -28.1%

Remainder of Asia sales:
¥56.74 billion, +20.7%

North America sales:
¥20.21 billion, -19.4%

Other sales: ¥2.6 billion, -28.4%

20

GROUPE ROCHER

Issy-les-Moulineaux, France

2020 beauty sales:

$2.37 billion (EST.)

€2.08 billion (EST.)

-5.2% vs. 2019 (EST.)

Most important brands:

Yves Rocher (makeup, fragrance, skin and body care). Arbonne (skincare, cosmetics). Stanhome, Kiotis (skin and body care, fragrance). Dr. Pierre Ricaud (skin and body care, makeup). Daniel Jouvance (skin and body care, makeup, fragrance). Kiotis (skin and body care, fragrance). Sabon (skin and body care). Flormar (makeup).
ID Parfums (fragrance).

Key financials (EST.):

Group sales: €2.58 billion, -6.25%

Yves Rocher: 45.2% of sales (vs. 49.8% in 2019)

Arbonne: 26.4% (vs. 20.1%)

Stanhome: 9.2% (vs. 9.3%)

Sabon: 4.5% (vs. 3.7%)

Dr Pierre Ricaud, Daniel Jouvence and ID Parfums: 3.1% (stable)

Flormar: 1.6% (vs. 3.1%)

21

THE WELLA CO.

Geneva

2020 beauty sales:

$2 billion (EST.)

-13% vs. 2019 (EST.)

Most important brands:

Wella Professionals, Nioxin, Clairol, Sebastian Skilled, Wedo Skilled, System Skilled, Kadus Skilled, Londa Skilled, Wella, Sassoon Skilled, Clairol Skilled (hair care). OPI (nails).

Key financials:

Sales within the six months ended Dec. 31, 2020: $1.19 billion, flat.

Most important markets: The U.S., Germany and the U.K.

22

REVLON INC.

Latest York

2020 beauty sales:

$1.9 billion

-21.3% vs. 2019

Most important brands:

Revlon: Revlon, Revlon Skilled, Revlon ColorSilk. Elizabeth Arden: Elizabeth Arden, Ceramide, Prevage, Eight Hour. Portfolio: Almay, American Crew, CND, Mitchum, Cutex, Crème of Nature, Natural Honey, SinfulColors, D:Fi, Orofluido, Gatineau. Fragrances: Juicy Couture, John Varvatos, AllSaints, Britney Spears, Curve, Giorgio Beverly Hills, Ed Hardy, Christina Aguilera, Jennifer Aniston, Lucky Brand, Halston, Geoffrey Beene, Alfred Sung, Mariah Carey, Elizabeth Taylor, Paul Sebastian.

Key financials:

Revlon net sales:
$688.4 million, -28.2%

Elizabeth Arden net sales: $463.5 million, -10.9%

Portfolio net sales:
$401.3 million, -17.7%

Fragrances net sales: $351.1 million, -22.5%

Operating loss: $226.3 million, N/M vs. 2019

Net loss: $619 million, N/M vs. 2019

23

WALGREENS BOOTS ALLIANCE

Deerfield, Il.

2020 beauty sales:

$1.76 billion (EST.)

-10% vs. 2019 (EST.)

Most important brands:

No7, Botanics, Boots Soltan, Soap & Glory, Liz Earle, Sleek MakeUp, YourGoodSkin.

Key financials:
(FY ended Aug. 31, 2020):

Total sales: $139.54 billion, +2%

Retail Pharmacy USA sales: $107.7 billion, +3%

Retail Pharmacy international sales: $10 billion, -12.7%

24

L’OCCITANE INTERNATIONAL

Plan-Les-Ouates, Switzerland

2020 beauty sales:

$1.75 billion (EST.)

€1.53 billion (EST.)

-7.2% vs. 2019 (EST.)

Most important brands:

L’Occitane en Provence (skin, hair, body and men’s care; fragrance; makeup). Elemis. Melvita. L’Occitane
au Brésil. Erborian. LimeLife.

Key financials:

Estimated sales for the calendar yr fell by 4.6% at constant-currency rates

Nine months to Dec. 31, 2020:

Net sales:
€1.19 billion, -8.9%

Constant currency sales progression: -5.4%

Sales by brand:

L’Occitane en Provence €932.8 million, -9.8%
(-6.4% at constant currency)

Elemis: €116.5 million, -10.7% (+0.4% at constant currency and on a comparable basis)

LimeLife: €79.1 million, +20.8% (+24.7%)

Others: €61 million, -20.2% (-13.1%)

Largest markets:

U.S. €198.8 million, -15.8% (-12.3% at constant currency)

China: €198.6 million, +27.3% (+29.7%)

Japan: €158.9 million, -8.3% (-6.7%%)

25

GROUPE CLARINS

Neuilly-sur-Seine, France

2020 beauty sales:

$1.71 billion (EST.)

€1.5 billion (EST.)

-25% vs. 2019 (EST.)

Most important brands:

Clarins (skincare, makeup), Clarins Men (men’s skincare). My Mix by Dr. Olivier Courtin. 

Key financials (EST.):

Like-for-like and constant currency sales decline: -10%

Product category breakdown: Skincare: 91%; Makeup: 9%; Fragrance N/A.

Change by category: Skincare: -7%; Makeup: -27%.

Change by region: Asia: +9%; Europe: -12%: the Americas: -21%; the Middle East and Africa: -14%;
Travel retail: -23%.

Domestic sales: 79% progression in largest international markets: Mainland China: +29%; Travel retail: -23%; E-commerce: +83%.

26

POLA ORBIS HOLDINGS

Tokyo

2020 beauty sales:

$1.61 billion

¥171.66 billion

-20.1% vs. 2019

Most important brands:

Pola (skincare, makeup), Orbis (skincare, makeup), Jurlique, H20 Plus, Three, Decencia, Amplitude, Itrim, Fiveism x Three.

Key financials:

Total net sales: ¥176.31 billion, -19.8%

Beauty Care operating income: ¥12.97 billion, -57.1%

27

RODAN + FIELDS

San Francisco

2020 beauty sales:

$1.6 billion (EST.)

-8.6% vs. 2019 (EST.)

Most important brands:

Recharge, Redefine, Reverse, Unblemish, Soothe, Enhancements, Essentials, Spotless, Dermacosmetics (skincare).

Key financials: N/A

28

PUIG

Barcelona/Paris

2020 beauty sales:

$1.59 billion (EST.)

€1.39 billion (EST.)

-23.4% vs. 2019 (EST.)

Most important brands:

Paco Rabanne, Carolina Herrera, Jean Paul Gaultier, Nina Ricci, Charlotte Tilbury, Penhaligon’s, L’Artisan Parfumeur, Christian Louboutin, Comme des Garçons Parfums, Antonio Banderas, Shakira, United Colours of Benetton, Adolfo Dominguez.

Key financials: Most important markets: The U.K., Spain and the U.S.

29

AMWAY

Ada, Mich.

2020 beauty sales:

$1.57 billion

-5.8% vs. 2019

Most important brands:

Amway: Artistry, Artistry Studio, Artistry Men (skincare, makeup), Body Series/G&H (body care), Satinique, Ertia (hair care).

Key financials:

Total sales: $8.5 billion, +1.2%

Beauty sales: 13% of revenue

Top markets: China, the U.S., Japan.

30

GROUPE PIERRE FABRE

Paris

2020 beauty sales:

$1.28 billion

€1.12 billion

-12.2% vs. 2019

Most important brands:

Pierre Fabre Dermo-Cosmétique: Eau Thermale Avène, A-Derma, Darrow, Glytone (skin and body care). Ducray, Klorane (skin, hair and body care). René Furterer (hair care).

Key financials:

Sales decline not including divestments: -11.7%

Organic sales decline: -9.6%

International sales: 71% of beauty revenues (up from 69%)

Group sales: €2.27 billion, -1.3%

31

GRUPO BOTICÁRIO

Curitiba, Brazil

2020 beauty sales:

$1.22 billion (EST.)

R6.22 billion (EST.)

+6.2% vs. 2019 (EST.)

Most important brands:

O Boticário: Nativa Spa (body and hair care), Make B., Intense (makeup), Floretta, Egeo Dolce, Malbec (fragrance). The Beauty Box (hair, bath and body care). Eume (hair care). Eudora, Quem Disse, Berenice, Vult.

Key financials: N/A

32

GALDERMA

Lausanne, Switzerland

2020 beauty sales:

$1.19 billion (EST.)

SFR1.12 billion (EST.)

Flat vs. 2019 (EST.)

Most important brands:

Cetaphil (skincare). Proactiv (majority stake).

Key financials: N/A

33

NU SKIN ENTERPRISES

Provo, Utah

2020 beauty sales:

$1.14 billion (EST.)

+4.8% vs. 2019 (EST.)

Most important brands:

Nu Skin, AgeLOC, Nutricentials, Epoch, Tru Face, Nu Color.

Key financials:

Personal care sales including devices: $1.49 billion, +4.8%

Total company sales: $2.58 billion, +7%

Sales in China: $625.5 million, -13%

Sales within the Americas and Pacific: $511.9 million, +47%

Sales in South Korea: $326.5 million, -1%

34

ORIFLAME HOLDING AG

Schaffausen, Switzerland

2020 beauty sales:

$1.04 billion (EST.)

€914 million (EST.)

-11.2% vs. 2019 (EST.)

Most important brands:

Oriflame (makeup, skin, body, hair and private care, fragrance).

Key financials:

Total company sales (including wellness and accessories): €1.16 billion, -8%

Constant-currency sales: -2%

Local currency sales progression by region: Latin America: -6%; CIS: +10%; Europe: +1%; Turkey & Africa: +6%; Asia: -14%.

Adjusted EBITDA: €178.6 million, -1.2%

35

EUROITALIA

Cavenago di Brianza, Italy

2020 BEAUTY SALES:

$945.7 million (EST.)

€828.5 million (EST.)

-17% vs. 2019 (EST.)

Most important brands:

Versace, Moschino, Missoni, Dsquared2, Reporter, Atkinsons 1799 (fragrance). Naj Oleari Beauty (makeup), I Coloniali (body and skincare).

Key financials:

Exports: 94% of sales

36

LUSH

Poole, U.K.

2020 beauty sales:

$924.9 million (EST.)

£720.7 million (EST.)

-22.5% vs. 2019 (EST.)

Most important brands:

Lush Fresh Handmade Cosmetics (bath, body, hair and skincare, makeup, fragrance).

Key financials (EST.):

Constant-currency sales decline: -23%

Top markets:

U.K.: £119.9 million, -21.6%

Japan: £61.3 million, -18.3%

North America: £262.4 million, -23.8%

37

SISLEY

Paris

2020 beauty sales:

$918.8 million

€805 million

-6.5% vs. 2019

Most important brands:

Sisley (fragrance, skincare, makeup). Hair Rituel by Sisley (hair care).

Key financials: N/A

38

BELCORP

Lima, Peru

2020 beauty sales:

$880 million (EST.)

-24.8% vs. 2019 (EST.)

Most important brands:

Ésika, L’Bel, Cyzone (fragrance, makeup, skin, body and hair care).

Key financials:

Most important markets: Peru, Colombia and Mexico: 52% of sales

Breakdown by brand: Ésika: 48%; Cyzone: 30%; L´Bel: 22%.

39

JOHN PAUL MITCHELL SYSTEMS

Los Angeles

2020 beauty sales:

$875 million (EST.)

+2.9% vs. 2019 (EST.)

Most important brands:

Paul Mitchell, Paul Mitchell Clean Beauty, Awapuhi Wild Ginger, MarulaOil, Neuro, Neon (hair care). Tea Tree (hair and body care). MITCH (men’s grooming).

Key financials: N/A

40

ALCORA CORP.

Miami

2020 beauty sales:

$788.4 million (EST).

+103.3% vs. 2019 (EST.)

Most important brands:

Monat (hair care, skincare). Hairgurt (hair care). L’Eudine (hair and body care, fragrance), Pardon My Pretty (body care).

Key financials:

U.S.: 85% of sales

Canada: 10% of sales

Europe: 5% of sales

41

SHANGHAI JAHWA UNITED CO. LTD.

Shanghai

2020 beauty sales:

$763.9 million (EST.)

CNY5.27 billion (EST.)

-7.4% vs. 2019 (EST.)

Most important brands:

Shanghai Vive (skincare, fragrance), Maxam (skin, body and hair care), Liushen (skin, body and hair care, fragrance), GF (men’s skin and hair care, fragrance), Herborist (skincare, makeup, men’s skincare), Dr. Yu (skincare), Fresh Herb (skincare, makeup), Giving (baby care).

Key financials:

Total company revenues: CNY7.03 billion, -7.4%

Net profit: CNY430 million, -22.8%

42

NEORA

Farmers Branch, Texas

2020 beauty sales:

$760 million (EST.)

+10.9% vs. 2019 (EST.)

Most important brands:

ProLuxe Hair Care System and NeoraFit Set, Age IQ Night & Day Cream, Double-Cleansing Botanical Face Wash, Age-Defying Eye Serum, Illumaboost Brightening & Shield, Complexion Clearing Pimples Treatment (skin and
body care).

Key financials:

Largest markets: U.S., Canada, Mexico

43

YATSEN HOLDING LTD.

Guangzhou, China

2020 beauty sales:  

$758.1 million (EST.)

CNY5.23 billion (EST.)

+72.6% vs. 2019 (EST.)

Most important brands:

Perfect Diary, Little Ondine (makeup), Abby’s Alternative, Galénic (skincare).

Key financials:

Gross profit: CNY3.36 billion, +74.5%

Net loss: CNY2.69 billion, compared with net income of CNY75.4 million in 2019

44

MARICO LTD.

Mumbai

2020 beauty sales:

$716.9 million (EST.)

53.07 billion rupees (EST.)

-2.4% vs. 2019 (EST.)

Most important brands:

Parachute, Livon, NiharNaturals, Hair & Care, Caivil, Black Chic, True Roots (hair care and color). Parachute Advansed (hair and body care). Set Wet (deodorants and hair styling). Fiancée, Hair Code, IsoPlus (hair care and styling). Code 10, X-Men (men’s grooming). Kamillen, Jamilla (hair styling), Karazel, Rivage, Grace, Kaya Youth O2 (skincare), Beardo (men’s grooming).

Key financials:

Total company sales (nine months to December 2020): 60.36 billion rupees, +4%.

Most important international markets: Bangladesh (49% of international business), South East Asia (26%), MENA (12%),South Africa (7%).

45

GODREJ CONSUMER PRODUCTS LTD.

Mumbai

2020 beauty sales:

$707.6 million (EST.)

52.38 billion rupees (EST.)

+0.4% vs. 2019 (EST.)

Most important brands:

Godrej Expert, Godrej Nupur, NYU, BBlunt, Godrej Skilled, Motions, Profectiv Mega Growth, African Pride, Only for Me, TCB, Darling, Valon, Illicit, Issue, 919, Renew, Inecto, Touch of Silver, Roby (hair care), Millefiori, Cinthol, Godrej No 1, Villeneuve, Tura (skincare). Pamela Grant (makeup).

Key financials:

Biggest markets: India (56% of sales), Africa and the U.S. (23%), Indonesia (17%).

46

DABUR INDIA LTD.

Ghaziabad, India

2020 beauty sales:

$680.8 million (EST.)

50.40 billion rupees (EST.)

-7.5% vs. 2019 (EST.)

Most important brands:

Dabur Amla, Dabur Almond, Vatika ORS, Long & Lasting (hair care). Fem, Gulabari, OxyLife, Latest Era, DermoViva, Vatika (skincare). Hobby (skin, hair and bath care; shave preparations).

Key financials:

International sales: Roughly 60% of non-public care revenues.

47

EDGEWELL PERSONAL CARE

Shelton, Conn.

2020 beauty sales:

$629.9 million (EST.)

+3.2% vs. 2019 (EST.)

Most important brands:

Banana Boat, Hawaiian Tropic, Bulldog, Black Jack (sun and skincare), Skintimate, Edge, Schick (shave preparations), Cremo (grooming).

Key financials
(FY Ended Sept. 30, 2020):

Company sales:
$1.94 billion, -9.4%

Sun Care:
$283.3 million, -13.8%

Shave Prep:
$139 million, -1.9%

Skin Care:
$178.7 million, +36.3%

48

MANDOM CORP.

Osaka, Japan

2020 beauty sales:

$627.6 million (EST.)

¥66.99 billion (EST.)

-16.9% vs. 2019 (EST.)

Most important brands:

Men’s grooming: Gatsby (skin, body and hair care; hair color, fragrance, deodorant), Lúcido (skin, body, hair and scalp care; deodorant), Mandom (skin, body and hair care; fragrance), Tancho (hair care and color), Spalding (deodorant, fragrance, body care).

Women’s cosmetics: Pixy (skincare, makeup), Bifesta, Barrier Repair (skincare). Lúcido-L (hair care and color), Baby Veil (hair care), Lovillea (fragrance), Miratone (hair color), Mandom (skin, body and hair care), Johnny Andrean, Style Up (hair care), Simplity (deodorant), Pucelle (fragrance, body care).

Key financials (Nine months to December 2020):

Net sales: ¥47.94 billion, -23.6%

Operating income: ¥813 million, -85.9%

Sales in Japan: ¥29.81 billion, -16.6%

Sales in Indonesia: ¥8.81 billion, -35.1%

Sales in other markets: ¥9.32 billion, -30.5%

Biggest markets: Japan, Indonesia and China.

49

NAOS

Aix-en-Provence, France

2020 beauty sales:

$613.3 million (EST.)

€537.3 million (EST.)

-13.9% vs. 2019 (EST.)

Most important brands:

Laboratoire Bioderma: ABC Derm, Atoderm, Cicabio, Crealine/Sensibio, Hydrabio, Matricium, Sebium, Secure, Pigmentbio (skincare), Node (hair care), Photoderm (sun care).

Institut Esthederm: Age Prevention, Age Correction, Body Care, Cabine Exclusive, Cellular Water Range, Cleansing Osmoclean, Intensive Molecular Care, Sun Care, White (skincare).

Etat Pur: Actifs Pur, Cosmétiques Biomimétiques (skin, sun and body care).

Key financials:

Laboratoire Bioderma: €494.4 million, -14%

Institut Esthederm :
€42.5 million, -18%

International Markets: 76.4% of sales

Key markets: France, China and South Korea accounted for an estimated 45.8% of world sales.

50

FANCL CORP.

Yokohama, Japan

2020 beauty sales:

$612.6 million (EST.)

¥65.39 billion (EST.)

-14.1% vs. 2019 (EST.)

Most important brands:

Fancl Cosmetics, Attenir Cosmetics (skincare, makeup), Boscia (skincare).

Key financials (Nine months to Dec. 31, 2020):

Cosmetics sales: ¥48.13 billion, -17.9%

Fancl Cosmetics sales: ¥36.54 billion, -22.2%

Attenir Cosmetics sales: ¥9.32 billion, -4.4%

Boscia sales: ¥1.77 billion, +32.9%

Domestic online and catalogue sales: ¥24.72 billion, +10.5%

Domestic retail store sales: ¥12.37 billion, -47.5%

Domestic wholesale and others: ¥5.86 billion, -20.4%

Overseas sales: ¥5.18 billion, -3.1%

Cosmetics division operating profit: ¥5.47 billion, -45.3%

51

RITUALS COSMETICS ENTERPRISE B.V.

Amsterdam

2020 beauty sales:

$608.4 million (EST.)

€533 million (EST.)

Flat vs. 2019 (EST.)

Most important brands:

Rituals (fragrance, home fragrance, skin, body and hair care, makeup).

Key financials: N/A

52

PDC WEllness & Personal Care Co.

Stamford, Conn.

2020 beauty sales:

$606 million (EST.)

+15% vs. 2019 (EST.)

Most important brands: Dr Teal’s, Bodycology (wellness and bath), Cantu, Eylure (makeup), Body Fantasies, BOD Man (fragrance).

Key financials:

International sales: 20% of revenues

Largest markets: The U.S., U.K., Canada

Wellness and bath sales: $295 million, +35%

Personal care (formerly Beauty): $218 million, +9%

Fragrance: $92 million, -13%

53

JALA GROUP CO.

Shanghai

2020 beauty sales:

$605.9 million (EST.)

cny4.18 billion (EST.)

-9.1% vs. 2019 (EST.)

Most important brands:

Chando, Maysu (skincare, makeup). Botanical Wisdom, Spring Summer, Biorrier (skincare). Como (makeup). Assassina (fragrance).

Key financials: N/A

54

INTERPARFUMS INC.

Latest York

2020 beauty sales:

$539 million

-24.5% vs. 2019

Most important brands: Abercrombie & Fitch, Anna Sui, Bebe, Boucheron, Coach, Dunhill, Graff, Guess, Hollister, Jimmy Choo, Karl Lagerfeld, Kate Spade Latest York, Lanvin, MCM, Montblanc, Oscar de la Renta, Paul Smith, Repetto, Rochas, S.T. Dupont, Van Cleef & Arpels.

Key financials:

Constant-currency sales decline: -25.6%

Operating Income: $70.1 million, -33%

Net Income: $38.2 million, -36.6%

Sales by brand:

Montblanc: $115 million, -27.2%

Coach: $93.4 million, -6.3%

Jimmy Choo: $85 million, -26.7%

Sales by key region:

North America: $193.5 million, -17.8%

Western Europe: $147.1 million, -20.7%

Asia: $79.7 million, -28.2%

55

BEAUTYCOUNTER

Santa Monica, Calif.

2020 beauty sales:

$526.56 million (EST.)

+20% vs. 2019 (EST.)

Most important brands:

Beautycounter

Key financials: N/A

56

MARKWINS BEAUTY BRANDS

City of Industry, Calif.

2020 beauty sales:

$507.5 million (EST.)

-16.2% vs. 2019 (EST.)

Most important brands: Wet ‘n’ Wild, Lip Smacker, Physicians Formula, Lorac, Black Radiance, The Color Workshop, The Color Institute, Bonne Bell, Pop.

Key financials: N/A

57

RECKITT BENCKISER GROUP

Berkshire, U.K.

2020 beauty sales:

$500.6 million (EST.)

£390.1 million (EST.)

+1.2% vs. 2019 (EST.)

Most important brands:

E45, Clearasil (skincare), Veet (depilatories).

Key financials:

Total revenues:

£13.99 billion, +8.9% (+11.8% life-for-like)

Health division revenues: £4.89 billion, +9.6%.

58

PROYA COSMETICS CO. LTD.

Hangzhou, China

2020 beauty sales:

$498.7 million (EST.)

CNY3.44 billion (EST.)

+10% vs. 2019 (EST.)

Most important brands:

Proya, Uzero, Anya, Yoya, Cats & Roses, Timage, Ins Baha.

Key financials:

Net sales for the nine months ended Sept. 30, 2020: CNY2.29 billion, +10.1%

Net profit for the nine months ended Sept. 30, 2020: CNY288.3 million, +21.1%

59

HOYU CO. LTD.

Nagoya, Japan

2020 beauty sales:

$487.2 million (EST.)

¥52 billion (EST.)

-7.1% vs. 2019 (EST.)

Most important brands:

Bigen, Cielo, Beautylabo, Beauteen, Naturain, Promaster, Men’s Bigen
(hair color and care).

Key financials (FY ended Oct. 31, 2020):

Consolidated net sales: ¥52 billion, -7.1%

Consolidated operating income: ¥3.9 billion, -35%

60

NIPPON MENARD COSMETIC CO. LTD.

Nagoya, Japan

2020 beauty sales:

$475.9 million (EST.)

¥50.8 billion (EST.)

+1% vs. 2019 (EST.)

Most important brands:

Authent (skincare, fragrance, body care), Embellir, Fairlucent (skincare, makeup), Illuneige, Lisciare, Colax, Herb Mask (skincare), Beauness (skin and body care), Jupier, TK (makeup, skincare), Crowa (hair care), Divum (skincare, makeup, in China), Reliever (skincare, in China).

Key financials:

Biggest markets: Japan, China and Vietnam

61

COSNOVA

Sulzbach, Germany

2020 beauty sales:

$460 million (EST.)

€403 million (EST.)

-9% vs. 2019 (EST.)

Most important brands:

Essence, Catrice (makeup).

Key financials:

International sales: 61% of business

Biggest non-German-speaking markets (in alphabetical order): Italy, the Netherlands, North America, Russia, South Africa, Spain.

62

YANBAL INTERNATIONAL

Lima, Peru

2020 beauty sales:

$456 million (EST.)

-20% vs. 2019 (EST.)

Most important brands:

Yanbal, Unique (makeup, skin, body, sun and hair care, fragrance).

Key financials: N/A

63

GUTHY-RENKER

El Segundo, Calif.

2020 beauty sales:

$446 million (EST.)

-2% vs. 2019 (EST.)

Most important brands:

Crépe Erase, Meaningful Beauty, Westmore, Specific Beauty, Dermaflash, It Cosmetics (repeat sales to existing customers), Mally Beauty, Sea Calm Skin, JLo Beauty.

Key financials: N/A

64

DECIEM

Toronto

2020 beauty sales:

$438.8 million (EST.)

C588 million (EST.)

+92% vs. 2019 (EST.)

Most important brands:

The Bizarre, NIOD, Hylamide, The Chemistry Brand, Abnomaly, Loopha, HIF.

Key financials:

U.S. sales: C215 million, +165%

U.K.: C114 million, +58%

Canada: C61 million, +67%

Australia: C37 million, +77%

Other: C161 million, +87%

65

LION CORP.

Tokyo

2020 beauty sales:

$438.3 million (EST.)

¥46.78 billion (EST.)

+33.9% vs. 2019 (EST.)

Most important brands:

Kirei Kirei (hand soap), Ban (deodorant), Pro Tec (men’s hair and body care), Hadakara, Shokubutsu-Monogatari (body care), Soft in 1 (hair care).

Key financials:

Total company net sales: ¥355.35 billion,  +2.3%

Total operating profit: ¥44.07 billion, +47.7%

Beauty Care sales in Japan: ¥31.48 billion, +40.9%

66

KIKO SPA

Bergamo, Italy

2020 beauty sales:

$420 million (EST.)

€368 million (EST.)

-37.4% vs. 2019 (EST.)

Most important brands:

Kiko Milano (makeup).

Key financials:

Biggest markets: Italy, France and Spain (65% of total sales)

Domestic sales: 31% of total

67

FORMA BRANDS

San Francisco

2020 beauty sales:

$400 million (EST.)

-9% vs. 2019 (EST.)

Most important brands:

Bad Habit (skincare), Lipstick Queen, Morphe, Morphe 2 (makeup). Playa (hair care).

Key financials: N/A

68

WELEDA

Arlesheim, Switzerland

2020 beauty sales:

$380.1 million

€333 million

+1.9% vs. 2019

Most important brands:

Weleda (natural and organic skin and body care, men’s care, hair care, mother and baby care, lip balms, personal care).

Key financials:

Biggest markets: Germany, France and Switzerland

Fastest-growing markets: Russia, Ukraine, South Korea and North America

69

COMBE INC.

White Plains, N.Y.

2020 beauty sales:

$380 million (EST.)

+1.3% vs. 2019 (EST.)

Most important brands:

Only for Men, Control GX, Virtue Labs (hair care and color), Aqua Velva, Williams Lectric Shave, Brylcreem (men’s grooming, in North America), Vagisil (intimate skincare).

Key financials: N/A

70

EMBELLEZE GROUP

Rio de Janeiro, Brazil

2020 beauty sales:

$377.9 million (EST.)

R1.93 billion (EST.)

+41.9% vs. 2019 (EST.)

Most important brands:

Novex, Amacihair, Hairlife, Lisahair, SempreBella (hair care and treatment). Natucor, Maxton (hair color), Nutrisalon (skilled hair care). BioSalut (personal care).

Key financials:

International sales: 10% of revenues

Domestic sales: +20%

71

MANZANITA CAPITAL

London

2020 beauty sales:

$371 million (EST.)

+14% vs. 2019 (EST.)

Most important brands:

Byredo, Diptyque (fragrance); Kevyn Aucoin (makeup); Eve Lom (skincare); Malin + Goetz (skin, body and hair care, fragrance); Susanne Kaufmann (skin, body and hair care).

Key financials:

Like-for-like sales growth: +18%

72

NOEVIR HOLDINGS

Kobe/Tokyo

2020 beauty sales:

$350.4 million (EST.)

¥37.4 billion (EST.)

-16.4% vs. 2019 (EST.)

Most important brands:
Noevir Co.: Speciale, 505, 99Plus (skincare, makeup). Tokiwa Pharmaceutical Co.: Nameraka Honpo (skincare), Excel (makeup), Nov (skincare, makeup).

Key financials: (FY ended Sept. 30, 2020):

Cosmetics sales: ¥38.74 billion, -14.2%

Cosmetics operating income: ¥9.5 billion, -27.9%

Domestic business: greater than 90 percent of sales

Biggest international markets: Taiwan and China

73

BURT’S BEES

Durham, N.C.

2020 beauty sales:

$345 million (EST.)

-8.5% vs. 2019 (EST.)

Most important brands:

Burt’s Bees (beauty, skin, lip, hair, men’s and baby care)

Key financials:

Domestic retail sales: $328 million, -13% (based on IRI POS data)

74

JAFRA COSMETICS INTERNATIONAL

Westlake Village, Calif.

2020 beauty sales:

$336 million (EST.)

-14.6% vs. 2019 (EST.)

Most important brands:
Jafra (fragrance, skincare, color cosmetics, toiletries).

Key financials:

Biggest market: Mexico

75

PZ CUSSONS

London

2020 beauty sales:

$335 million (EST.)

£261 million (EST.)

+1.2% vs. 2019 (EST.)

Most important brands:
St. Tropez (skin and body care), The Sanctuary Spa, Imperial Leather (bath, body and skincare), Carex (hygiene, hand care).

Key financials: (Six months to Nov. 30, 2020):

Total company sales from continuing operations: £312.9 million, +14.6%.

Largest markets: The U.K., U.S. and Nigeria

76

MILBON CO. LTD.

Tokyo

2020 beauty sales:

$334.8 million

¥35.73 billion

-1.5% vs. 2019

Most important brands:
Milbon, Aujua, Villa Lodola, Ordeve, Sophistone, NeoLiscio (hair care, color, styling and perming), Imprea (skincare).

Key financials:

Domestic sales: ¥29.88 billion, -1.7%

International sales: ¥5.84 billion, -0.2%

Top international markets: South Korea (sales ¥2.54 billion, +9%, or +13.2% in local currency); China (sales ¥1.53 billion, +2.7%, or +5.2% in local currency).

77

DHC CORP.

Tokyo

2020 beauty sales:

$333.9 million (EST.)

¥35.64 billion (EST.)

-25.2% vs. 2019 (EST.)

Most important brands:
DHC (skincare, makeup, hair care, men’s, body and baby care, fragrance), Olive Sube Sube, Medicated Q,
Super Collagen, Q10.

Key financials:

Beauty sales: ¥35.64 billion, -25.2%

Domestic sales: ¥30.59 billion, -25.54% (86% of beauty revenues)

International sales: ¥5.05 billion, -23.11% (14% of beauty revenues)

Most important markets: Japan, the remaining of Asia, U.S.

78

OLAPLEX

Latest York

2020 beauty sales:

$309 million (EST.)

+50% vs. 2019 (EST.)

Most important brands:
Olaplex (hair care).

Key financials:

D-to-c sales: +300%

U.S.: 60% of sales

Largest international markets: The U.K. and Germany

79

NUXE GROUPE

Boulogne-Billancourt, France

2020 beauty sales:

$308.2 million (EST.)

€270 million (EST.)

-5.9% vs. 2019 (EST.)

Most important brands:
Nuxe, Resultime (skin and body care, fragrance).

Key financials:

France: Approx. 50% of sales (EST.)

Biggest international markets: Italy and Spain

Growth in China: +180%

Growth in Asia (including China): +80%

80

HERMÈS INTERNATIONAL

Paris

2020 beauty sales:

$300.4 million

€263.2 million

-19.3% vs. 2019

Most important brands:
Hermès Parfums: Terre d’Hermès, Eau des Merveilles, Collection Les Jardins, Twilly d’Hermès, Les Colognes Hermès, Eau d’orange verte, Jour d’Hermès, Collection Hermessence, Voyage d’Hermès, 24 Faubourg, Galop d’Hermès, Kelly Calèche, Calèche, Rouge Hermès, Hiris, Amazone, Bel Ami, Equipage, Rocabar, Eau d’Hermès (fragrance). Le Bain (toiletries), Le Parfum de la Maison (home fragrances). Rouge Hermès (makeup).

Key financials:

Constant-currency sales decline for fragrance and wonder: -19%

Total company sales: €6.39 billion, -7.2% (-6% at constant currency)

81

E.L.F. BEAUTY

Oakland, Calif.

2020 beauty sales:

$300 million (EST.)

+9.4% vs. 2019 (EST.)

Most important brands
E.l.f. Cosmetics (makeup, skincare, brushes, tools and devices), W3ll People (makeup, skincare), Keys Soulcare (Skincare, home fragrance)

Key financials (Nine months to Dec. 31, 2020):

Net sales: $225.4 million, +8%

Adjusted EBITDA: $48.2 million, -5%

Net income: $6.3 million, -65.4%

U.S.: 89% of sales

82

L CATTERTON

Greenwich, Conn.

2020 beauty sales:

$299.4 million (EST.)

+17% vs. 2019 (EST.)

Most important brands:
Bliss, CoverFX, Etvos, Jou, La Thérapie, Laboratoire Remède, StriVectin, Tula.

Key financials:

Organic growth (excluding the Elemis business, which was sold in March 2019): +43%

83

SODALIS GROUP

Lodi Vecchio, Italy

2020 beauty sales:

$298.7 million (EST.)

€261.7 million (EST.)

-6% vs. 2019 (EST.)

Most important brands:
BioNike (skincare, body care, makeup). Lycia (skincare, deodorants). Leocrema, Dermolab (skin and sun care). Vitesse (face care). Tesori D’Oriente, Denim (body care, fragrances). Natural Honey (lotion). Noxzema, Depilzero, Strep (shaving/depilation). Biopoint (hair care, skincare and sun care). Brelil, Wash & Go (hair care). Deborah, Debby, Rouge Baiser (makeup).

Key financials:

Italy: €191.4 million, -7%

International: €70.3 million, -2%

84

CAUDALIE

Paris

2020 beauty sales:

$296.8 million (EST.)

€260 million (EST.)

Flat vs. 2019 (EST.)

Most important brands:
Resveratrol-Lift, Vinoperfect, Premier Cru, Vinosource, Eau de Beauté, Vinopure, Vin[Activ], Teint Divin (skincare). Vinosculpt, Divine Body (body care). Eaux Fraîches, Parfum Divin (fragrance).

Key financials:

Biggest markets: France, the U.S., China, Italy, Germany.

E-commerce sales growth: +120%

85

MEIYUME

Hong Kong

2020 beauty sales:

$285.7 million (EST.)

-7.3% vs. 2019 (EST.)

Most important brands:
Collection Cosmetics (makeup). Finesse, Aqua Net, Harmony, Vosene, Bristows (hair care). Yardley of London (in Germany, Austria and the Americas), CD (bath and body). Lypsyl (lip care).Witch, Handsan (skincare). Triple Dry (deodorant). Wrights, Cidal, Easy (soap, within the U.K., Ireland and Channel islands). Brisk (beard oil). The Beauty Mask Co. (facial sheet masks).

Key financials: N/A

86

DR. WOLFF GROUP

Bielefeld, Germany

2020 beauty sales:

$274.9 million (EST.)

€240.8 million (EST.)

+8% vs. 2019 (EST.)

Most important brands:
Dr. Kurt Wolff: Alpecin, Plantur 39, Plantur 21 (hair care). Alcina (hair and skincare; makeup). Dr. August Wolff: Linola (skincare) Vagisan (intimate hygiene).

Key financials:

Preliminary group sales: €340 million, +8.5% (EST.)

87

FABERLIC

Moscow

2020 beauty sales:

$259.8 million

18.7 billion rubles

+17.6% vs. 2019

Most important brands:
Global Oxygen, Oxiology, OxyCarboxy, Oceanum, Prolixir, Garderica, Renovage, Beauty Lab, Biomica, BioGlow, Verbena, Iseul, Vario, Bloom (skincare). Faberlic Expert, L.Ove (skin and body care, hair care). Beauty Café (body care, fragrance). Faberlic by Valentin Yudashkin, Renata, Viking (fragrance). Glam Team, Secret Story, Sky Line (makeup). Salon Care, Arisu, Blonde Icon (hair care).

Key financials:

Domestic sales: 43% of revenues

Key international markets: Kazakhstan, Uzbekistan, Azerbaijan, Belarus, Poland.

88

ABLE C&C

Seoul, South Korea

2020 beauty sales:

$258.1 million (EST.)

KRW304.42 billion (EST.)

-27.9% vs. 2019 (EST.)

Most important brands:
Missha, A’Pieu, Swiss Pure, Mefactory, TR (skin, bath and body care; makeup).

Key financials:

Operating loss: KRW65.96 billion, versus an operating profit of KRW1.8 billion in 2019.

Net loss: KRW87.35 billion, versus 9.61 billion in 2019 (-809.1%)

89

GUANGDONG MARUBI BIOTECHNOLOGY CO.

Guangdong, China

2020 beauty sales:

$256.6 million (EST.)

CNY1.77 billion (EST.)

-1.9% vs. 2019 (EST.)

Most important brands:
Marubi, Haruki (skincare). Passional Lover (makeup).

Key financials: N/A

90

HUDA BEAUTY

Dubai, U.A.E.

2020 beauty sales:

$250 million (EST).

Flat vs. 2019 (EST).

Most important brands:
Huda Beauty (makeup), Kayali (fragrance), Wishful (skincare).

Key financials: N/A

91

EMAMI LTD.

Kolkata, India

2020 beauty sales:

$244.4 million (EST.) 

18.09 billion rupees (EST.) 

-12.2% vs. 2019 (EST.)

Most important brands:
Boroplus, Navratna, Vasocare, Emami Golden Beauty Talc, Malai Kesar Cold Cream (skincare), Fair & Handsome (men’s skincare), Kesh King, Emami 7 Oils in One, Creme 21 (hair care), HE (deodorant)

Key financials: 

Domestic sales: 84% of business (EST.)

International sales: South Asian Association for Regional Cooperation (42%), Middle East, North Africa and Pakistan (34%), Commonwealth of Independent States (12%), Africa (7%), Others (5%)

92

TUPPERWARE BRANDS CORP.

Orlando, Fla.

2020 beauty sales:

$233.9 million

-5.7% vs. 2019

Most important brands:
Avroy Shlain, Fuller Cosmetics, NaturCare, Nutrimetics, Nuvo Cosmetics (makeup, skincare, fragrance).

Key financials:

Total net sales: $1.74 billion, -4.4%

Operating income from beauty: $15.4 million (prior-year number unavailable)

93

PAULA’S CHOICE

Seattle

2020 beauty sales:

$220 million (EST.)

+83% vs. 2019 (EST.)

Most important brands:
Paula’s Alternative

Key financials: N/A

94

LUXURY BRAND PARTNERS

Miami

2020 beauty sales:

$210 million (EST.)

+3% vs. 2019 (EST.)

Most important brands:
R+Co, R+Co Bleu, IGK, V76 by Vaughn, In Common (hair care). Smith & Cult (makeup, nails). One/Size (makeup). Elaluz (makeup, skincare).

Key financials: N/A

95

MÄURER & WIRTZ

Stolberg, Germany

2020 beauty sales:

$201 million (EST.)

€176.1 million (EST.)

-14.1% vs. 2019 (EST.)

Most important brands:
Baldessarini, 4711 Original Eau de Cologne, 4711 Acqua Colonia, 4711 Remix Cologne, Tabac, S. Oliver, Betty Barclay, Otto Kern, Tosca, Sir Irisch Moos, Nonchalance, Sophia Thiel.

Key financials:

International sales: 35% of revenues (stable year-on-year).

96

ANASTASIA BEVERLY HILLS

Los Angeles

2020 beauty sales:

$200 million (EST.)

-33% vs. 2019 (EST.)

Most important brands:
Anastasia Beverly Hills (makeup).

Key financials: N/A

97

LABORATOIRE NATIVE

Paris

2020 beauty sales:

$196.3 million (EST.)

€172 million (EST.)

N/A vs. 2019

Most important brands:
Phyto (hair care). Lierac, Jowaé (skincare), Roger & Gallet (fragrance and body care).

Key financials: N/A

98

CARTIER

Paris

2020 beauty sales:

$194 million (EST.)

€170 million (EST.)

-19% vs. 2019 (EST.)

Most important brands:

Cartier Carat, L’Envol de Cartier, La Panthère de Cartier, Pasha de Cartier, Baiser Volé, Déclaration, Eau de Cartier, Must de Cartier, Santos de Cartier, Les Heures de Parfum, Les Heures Voyageuses, Les Epures de Parfum (fragrance).

Key financials: N/A

99

LABORATOIRES EXPANSCIENCE

La Défense, France

2020 beauty sales:

$191 million (EST.)

€167.3 million (EST.)

+1% vs. 2019 (EST.)

Most important brands:
Mustela, Babo Botanicals (infant skincare).

Key financials:

Constant-currency sales growth for beauty: +2%

Total company sales: €250.4 million, -6.2%

International sales: +3%, 73.1% of total revenues

100

CLIO COSMETICS CO. LTD.

Seoul, South Korea

2020 beauty sales:

$185 million (EST.)

KRW218.2 billion (EST.)

-12.8% vs. 2019 (EST.)

Most important brands:
Clio Skilled, Peripera (makeup), Goodal, Dermatory (skincare), Healing Bird (hair and body care).

Key financials:

Operating profit: KRW6.33 billion, -66%

Net income: KRW9.66 billion, +228.2%