Kate Moss is the face of Charlotte Tilbury’s latest launch, the Beautiful Skin Foundation.

“I’ve known Charlotte perpetually, we’ve worked together on countless covers, campaigns, runways, red carpets and shared many personal moments through the years,” Moss told WWD in an announcement. “She is an amazing friend, and her makeup chair is one in every of my favorite places to be. We now have a lot fun on set — laughing and dancing nonstop, and I trust her implicitly so it’s at all times easy working together. It’s been really special to work with Charlotte for the launch of her Beautiful Skin Foundation.”

As with lots of Tilbury’s past launches — and in keeping with the wonder industry’s ongoing trend — her namesake brand’s newest release infuses color with skincare ingredients. The muse, available in 30 shades, guarantees medium coverage with a hydrating glow. (Her current products within the category offer light, full, and a demi-matte and buildable coverage.) The formula includes the patented “bix’activ” to cut back the look of shine and pores and “hyalurosmooth” to present plump and unify texture, in addition to hyaluronic acid for moisture and rose complex to focus on pigmentation. Available on Thursday, it’s priced at $44.

Tilbury has built a loyal online community since launching the cosmetic and skincare brand within the U.K. in 2013. Best known for her Pillow Talk lip line and Magic Cream, she’s created countless video tutorials using her products to assist consumers achieve beauty looks based on her signature work as a makeup artist.

In 2020, Spanish-based company Puig revealed that it might acquire a majority stake in Charlotte Tilbury, with BDT Capital Partners investing with a minority stake, as reported by WWD. An industry source pegged the acquisition at around 1.2 billion kilos on the time, while the brand’s earnings were said to be within the high $20 million range (before interest, taxes, depreciation and amortization). Tilbury remained as chairman, president and chief creative officer of the brand and Demetra Pinsent as its chief executive officer.