Canyon Ranch is gearing up for its first beauty and wellness festival. 

The event, called Enchant on the Ranch, will probably be held on the wellness resort’s Tucson, Ariz., location from March 17 through 21. Canyon Ranch, founded in 1979, operates two resorts in Tuscon and Lenox, Mass.; a small retreat in Woodside, Calif.; a 134,000-square-foot day spa at The Venetian Resort Las Vegas and a wellness club and spa in Fort Price, Texas.

“Canyon Ranch has been a quiet force in beauty and a major force and an progressive force in wellness for 40 years,” said chief executive officer Mark Rivers, who was appointed in September 2023. “What we desired to do around Enchant was to seek out a option to take a few of our authority and authenticity around beauty and wellness and our spa experiences and produce them to life in a resort setting.”

The multiday event will include panels, speakers, pop-ups, product and repair demonstrations and Canyon Ranch’s typical all-inclusive perks, like hikes, yoga and meditation. Rooms for the event start at $1,150 per night, per the brand’s website. 

The event’s lineup currently includes Rachel Roy, designer and founding father of Ancient Skincare; Joanna Czech, celebrity aesthetician and founding father of Joanna Czech Skincare; Janet Gurwitch, founder and former CEO of Laura Mercier, and Sheena Zadeh-Daly, founding father of Kosas, in addition to representatives from The Outset, Venn Skincare, Biologique Recherche, Therabody and Supergoop. More names will probably be announced in the approaching months, and greater than 25 brands are slated to attend.

While the event will focus on wellness and wonder broadly, Canyon Ranch’s core tenants of mind, body and spirit are top of mind. Moreover, Rivers says the brand may concentrate on specific topics at future Enchant festivals.

Rivers expects attendees to be a combination between Canyon Ranch loyalists, industry veterans, entrepreneurs and the beauty-obsessed.

Moreover, the corporate is scheduled to host Enchant on the Ranch at its Lenox location from Oct. 20 through 25. In keeping with Rivers, Enchant on the Ranch will probably be a franchise event that the 2 most important resort locations will host annually.

“This will probably be an annual offering from us that I feel will only grow,” he said. “Lenox will probably find yourself being the Latest York audience… Tucson will probably be more of a national audience or a West Coast audience.”

In the best way of expansion, Rivers plans to grow Canyon Ranch across the several models currently offered.

“Now we have under construction today, our first-ever state-of-the-art ground-up resort and residential community outside of Austin, Texas,” he said. “We’re a growth company that’s in probably the most essential and fastest-growing consumer segments on the planet today.”

Canyon Ranch has been around for the reason that ’70s, and has evolved because it goals to satisfy the needs of recent wellness enthusiasts.

“Now we have to make certain that we’re connecting cultural relevance… Now we have to at all times be innovating,” Rivers said.

For Canyon Ranch, that is ensuring the most popular technologies and services, like red light, percussion therapy and lymphatic drainage can be found, and recent experiences, like Enchant on the Ranch.