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9 May

Coronavirus Pandemic Causes Revlon Sales Dip for 2020

Coronavirus Pandemic Causes Revlon Sales Dip for 2020

Revlon Inc. saw a greater than 20 percent decline for 2020, as the corporate was negatively impacted by the coronavirus pandemic.

For the total 12 months, Revlon’s net sales declined 21.3 percent to $1.9 billion, with a net lack of $619 million.

The Revlon brand’s sales fell 28.2 percent from the prior 12 months, to $688.4 million. Arden’s sales declined 10.9 percent, to $463.5 million; portfolio segment sales dropped 17.7 percent to $401.3 million, and fragrance sales fell 22.5 percent, to $351.1 million.

“We’re seeing signs of broader positive momentum within the business, and with several major 2020 challenges behind us, we consider we’re well positioned to capture the reemerging opportunities in the sweetness industry,” said Revlon president and chief executive officer Debbie Perelman in an announcement. Revlon plans to give attention to accelerating brands, China and e-commerce going forward, Perelman said.

On the corporate’s earnings call Thursday, Perelman told analysts that Revlon held some 2020 product launches back attributable to the pandemic, but that those items would come to market in 2021.

Revlon posted a ten.4 percent decrease in net sales for the quarter ended Dec. 31, to $626.6 million. The web loss was $233.8 million.

All segments at the corporate aside from Elizabeth Arden saw sales declines.

Arden’s sales were $181.1 million for the quarter, a year-over-year increase of seven.8 percent.

Revlon brand’s net sales declined 15.3 percent, to $205.6 million; the portfolio segment declined 22.8 percent from the prior-year period to $103.2 million, and the fragrances division declined 11.8 percent to $136.7 million. Arden, Revlon and the fragrances division increased their profits within the quarter, while the portfolio division’s profits declined 32.5 percent to $13.5 million.

E-commerce was a shiny spot for the corporate. For the quarter, online sales increased 39 percent, and now make up 20 percent of all sales.

The corporate attributed sales declines within the Revlon segment to the consequences of the coronavirus pandemic, which caused lower sales for Revlon makeup and ColorSilk hair care. Revlon tools posted higher sales, the corporate said.

At Arden, sales were driven by Ceramide, Prevage and the Green and White Tea fragrances, in addition to online, which grew greater than 70 percent, and China, which increased 54 percent within the quarter. Sales of the Eight Hour franchise and makeup declined.

Revlon’s portfolio segment struggled attributable to dips in Almay’s makeup sales, American Crew’s men’s grooming products and the CND nail line, the corporate said.

Revlon said dips within the fragrances segment were due to COVID-19, especially within the U.S. mass retail channel and licensed fragrances.

The corporate had about $250 million in liquidity at the top of the quarter, from loans and from a license agreement with Helen of Troy.

The corporate also said it had refinanced two loans that had been set to mature in 2021: an amendment to a $450 million asset-based revolving credit agreement with Citibank NA, and a $75 million asset-based term loan facility with Blue Torch Finance LLC that repaid a loan scheduled to mature in July. The amendment to the larger facility prolonged the maturity of that loan to 2023.

“There are not any imminent maturities on the horizon,” Perelman said.

Those refinancing agreements come after the corporate accomplished an exchange offer that allowed it to avoid larger-scale restructuring in November.

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