For entrepreneurial model Karlie Kloss, a job as global spokesmodel and brand ambassador for the Estée Lauder brand is “a natural fit.”

“Estée was this iconic American entrepreneur and an actual trailblazer — the story is something I’ve at all times been inspired by,” Kloss, who has founded and oversees her own production company and a philanthropic initiative, told WWD in an exclusive interview the day her appointment was revealed. “There’s a whole lot of shared values between [the Estée Lauder brand] and in my brand and businesses.”

This isn’t Kloss’ first beauty contract. L’Oréal Paris tapped the supermodel for a brand ambassadorship in 2014. However it’s actually her most involved beauty deal thus far. Kloss’ contract with Lauder will extend beyond standard spokesmodel duties.

She is partnering with the brand on digital beauty content for her and Lauder’s social channels, which is to be produced by her production company, Klossy Productions. Lauder has also agreed to support the charitable endeavor Kloss founded, Kode With Klossy, through coding camp scholarships and events.

“I’ve gotten to know the team on a way more intimate level than any company I’ve worked with prior to now,” Kloss said.

The primary order of business is creating Lauder-branded beauty content for Klossy’s YouTube channel — Kloss has near 700,000 subscribers.

“We plan on doing all kinds of beauty tutorials, but along with that, fun, informative content across the science behind a few of these products and all of the research that goes into creating them,” Kloss said of her content strategy. “I don’t just want to indicate and tell the products, but really create entertaining, engaging content.”

The primary video — a four-minute sketch featuring Kloss’ “first day on the job” on the General Motors constructing in Manhattan — launched today in tandem with the announcement. Within the video, Kloss is escorted around the brand new office by Danielle Lauder, an expert actress and daughter of Estée Lauder Cos. Inc. executive chairman William Lauder and one in all Estée Lauder’s great-grandaughters. Kloss is shown reviewing lipsticks with members of the Estée Lauder team, and he or she plans to be similarly involved with the brand in real life.

“A part of why I’m so excited is to essentially learn in regards to the science behind beauty — how things are formulated, the product and packaging design,” Kloss said.

Her own product collection isn’t out of the query. “It could absolutely be a dream of making product down the road,” she said when asked directly if she hoped to see her role expand to product development. “Hopefully that’s in the longer term.”

In terms of Estée Lauder products, Kloss is already a superuser of the skin-care assortment. “Advanced Night Repair Serum is one in all my favorites — I don’t go anywhere without it,” she said. “I at all times have the [Advanced Night Repair Concentrated Recovery] Powerfoil Masks in my bag for after I travel — I’m that crazy lady on the airplane with a face mask on.”

Kloss is commonly photographed by the paparazzi without makeup on, but she says she’s big on beauty — skincare, particularly.

“I’m a little bit alchemist — I at all times have beauty kits and zipper bags with travel-size serums, cream, lip balm, eye cream and face masks — I’m pretty diligent about my routine and putting on skincare, irrespective of where I’m on the earth.”

The contract with Estée Lauder is a dream beauty deal, Kloss said. “It’s been on my bucket list because the very early days of my profession.”

Her first campaign for the brand will drop in July across digital, social, television and print platforms, together with in-store materials. She’ll be promoting the Pure Color Envy Sculpting Lipstick, Double Wear Stay-in-Place Makeup and Revitalizing Supreme Global Antiaging Cell Power Crème. The campaigns were shot in Los Angeles and Palm Springs, Calif.

Kloss is joining Lauder’s stable of name ambassadors, including Kendall Jenner, Carolyn Murphy, Joan Smalls, Fei Fei Sun, Gabriella Wilde, Hilary Rhoda, Misty Copeland and Yang Mi.