Welcome to Episode 47 of the Wed.Co Podcast. Today, Toga sits down with Sophie from Engaged Creative for a chat about Digital Marketing within the Wedding realm and tips on how to stand out in a saturated market. Today’s episode was filmed at Hazel, which is Audley Dance Halls sister venue.

On this episode of the Wed.Co Podcast, Toga speaks with Sophie, co-founder of Engaged Creative, a marriage marketing agency. They discuss the unique challenges and opportunities throughout the wedding industry, the importance of area of interest marketing, and the strategies Engaged Creative employs to assist their clients succeed. Sophie shares insights on digital marketing, constructing a robust team, expanding into the US market, and maintaining client relationships.

The conversation also touches on current market challenges and the importance of staying relevant within the bridal industry. On this conversation, Sophie discusses the intricacies of promoting throughout the wedding industry, emphasizing the importance of strategic planning, collaboration, and understanding client needs. He shares insights on campaign creation, the importance of location in bridal shoots, and the evolving trends in wedding attire. Sophie also highlights the role of social media, particularly Instagram, in establishing a brand’s presence and the need of a cohesive team to make sure consistent marketing efforts. The discussion wraps up with priceless advice for couples planning their weddings and the importance of having fun with the moment amidst the hustle of wedding preparations.

Takeaways

Engaged Creative focuses on wedding marketing, specializing in B2B clients.
Area of interest marketing in the marriage industry can result in significant growth.
Digital marketing strategies are essential for wedding professionals.
Constructing a robust team is crucial for business success.
Expanding into international markets can occur organically.
Long-term client relationships are key to success in the marriage industry.
Consistency in marketing is important during economic uncertainty.
Email marketing remains to be an efficient tool for engagement.
Understanding client needs helps tailor marketing strategies.
Paid ads ought to be approached strategically for higher results. Stripping back the budget through the silly season may be useful.
Having a supportive team is crucial for longevity within the industry.
Successful marketing requires understanding the unique needs of clients.
Campaign creation involves loads of coordination and creativity.
Location plays a vital role in elevating bridal campaigns.
Bridal boutiques within the US have a robust following in comparison with Australia.
Consistency in marketing efforts builds trust with clients.
Instagram and website are vital for wedding brands.
Trends in wedding attire are consistently evolving and ought to be monitored.
Having fun with the moment through the wedding is crucial for couples.
You will discover out more about Sophie and Engaged Creative at – https://www.engagedcreative.com.au/ and https://www.instagram.com/engaged_creative

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Join us for our next episode on the Wed.Co Podcast, where we proceed to explore the mesmerizing and ever-changing landscape of weddings.  

Toga xx