MUGLER’S ART HAPPENING: Mugler is making a $50,000 donation to Baltimore School for the Arts as a part of the brand’s collaboration with singer and actress Willow Smith. The endowment will go toward a grant aimed toward helping construct the creative workforce’s next generation.

Smith selected BSA for this project, which provides materials and academic resources for greater than 400 students there.

BSA is the alma mater of Smith’s mother, actress, singer and producer Jada Pinkett Smith. Willow Smith is connected to the institution as well due to its commitment to inclusivity and variety.

“I feel deeply within the mission of BSA and am thrilled Mugler will contribute to their continued growth and positive impact, which can help talented and driven young people succeed, irrespective of their chosen path,” Smith said in a press release.

The tie-in chimes with Mugler’s ethos, based on Sandrine Groslier, global president Mugler fashion and fragrances, at L’Oréal.

“Mugler is a cultural and inventive laboratory,” she said, adding the brand day by day tries to search out latest ideas, break molds and construct a robust community bolstering inclusivity, diversity, self-expression and self-development.

BSA, a public highschool, teaches vocal music, instrumental music, theater acting, theater production, dance, visual arts and film.

A few of BSA’s other well-known graduates include Makeba Riddick, Moses Ingram, Tiffany Boone, Josh Charles and Rachel Hilson.

Smith was named the face of Mugler’s women’s scent Alien Goddess in summer 2021. Brand executives subsequently asked her to assist them discover a project by which to speculate.

On the interpersonal front, Smith and Mugler creative director Casey Cadwallader will go to BSA next 12 months “to present some master classes, talk with students, help them to know find out how to develop their careers, find out how to grow up — in a way,” said Groslier.