Williamsburg 

Known for its bustling art scene, vintage shops and foodie destinations, this stretch of north Brooklyn has steadily morphed right into a hipster haven. And for higher or worse, luxury brands are actually trying to money in on the cool factor: The neighborhood’s North sixth Street has recently welcomed a string of upscale retail openings, including an Hermès outpost and adjoining Chanel Beauty and Byredo boutiques. 

Though these additions would have felt misplaced a decade ago, they’re surprisingly of their element amongst an array of fast-facial bars, trendy exercise studios, a soon-to-be acupuncture spot, and throngs of tote-bag-holding, claw-clip-wearing passersby. Oh, who’re all sporting no-makeup makeup.  

Where the motion is:

Aesop: 85 North third Street

Bathhouse: 103 North tenth Street

Byredo: 130 North sixth Street

Chanel Beauty: 130 North sixth Street

Credo Beauty: 99 North sixth Street

D.S. & Durga: 126 N sixth Street

Diptyque: 229 Bedford Avenue

Glossier: 77 N sixth Street

Glowbar: 157 Wythe Avenue

Le Labo: 120 North sixth Street

Sephora: 241 Bedford Avenue

Skin Laundry: 111 N seventh Street

Soap Cherie: 218 Bedford Avenue

Coming soon: Latest York Pilates, WTHN

Bushwick

From its residents’ edgy street style to the melt-your-face-off street art lining its partitions, Bushwick is a vigorous neighborhood. It’s one of the populous Hispanic-American communities in Brooklyn, and likewise the type of place where any given denizen likely has a side hustle as a photographer, stylist, tattoo artist — you name it. 

Studios like Allied Tattoo and Lil Baby’s Bushwick offer tattoo designs starting from daring and vibrant to grayscale, and for a hair trim, look no further than Maxwell’s for Hair. “We do men, we do women, we’re LGBTQ-friendly,” said Luke E., a barber on the shop. “We do Bushwick hipster haircuts,” added Jeff Buckholz, grinning. 

Where the motion is:

Allied Tattoo: 48 1/2 Grattan Street

Baby Cobra Yoga: 47 Thames Street #206

The Bird House: 456 Johnson Avenue #406

Lil Baby’s Bushwick: 504 Wilson Avenue

Maxwell’s for Hair: 274 Troutman Street

Your Style Nail Salon: 48 Wyckoff Avenue

Bedford-Stuyvesant 

Having long defined trends that reach far beyond its borders, Bed-Stuy sits on the epicenter of Black and Latine beauty culture. The world’s wealthy braiding community includes Mbadinga Unisex Salon and Susan Oludele’s Hair by Susy Salon, which has serviced the likes of Beyoncé Knowles and Zoë Kravitz during its 20-plus years. 

The world’s artful nail scene is propelled by spots like Element Beauty Lounge and popular independent nail artists corresponding to Annie Bunns and Ashley A., whose names alone are enough to evoke knowing nods from locals immersed within the space.

Where the motion is:

Gates Beauty Lounge: 1103 Bedford Avenue

Hair by Susy Salon: 1049A Nostrand Avenue

Lotus Threading and Spa: 276 Nostrand Avenue

Mbadinga Unisex Salon: 1509 Fulton Street

Element Beauty Lounge: 1043 Bedford Avenue

Sabine’s Hallway Natural Hair Salon: 450 Nostrand Avenue

Brooklyn Heights, Downtown Brooklyn

With its bountiful greenery and charming townhouses, Brooklyn Heights has turn out to be a veritable celebrity enclave. Loved for its laid-back vibes and proximity to Manhattan, the world features a City Chemist — which offers a curated range of pharmacy and luxury beauty products — and quite a few contemporary fitness studios like Solidcore and SoulCycle.

Where the motion is:

City Chemist: 129 Montague Street

Equinox: 194 Joralemon Street

Orangetheory Fitness: 186 Montague Street

Sephora: 210 Joralemon Street

Solidcore: 117 Adams Street

SoulCycle: 186 Montague Street

Coming soon: Barry’s, Silver Mirror

Cobble Hill

So popular with French residents that the world is also known as “little Paris” — restaurant-filled Smith Street even hosting a Bastille Day celebration annually — Chanel would feel right at home here.

Real estate developers have moved to dub the world, together with neighboring Boerum Hill and Carroll Gardens, BoCoCa, though to limited avail in any language. Whatever you ought to call it, Cobble Hill has low-key village vibes, picturesque brownstones, sought-after schools and a popping retail scene, with big names increasingly opening stand-alone boutiques.

Where the motion is:

Aesop: 57 Bergen Street

Profit Cosmetics Brow Bar: 168 Court Street

Glowbar: 166 Smith Street

The Marianella Market: 286 Court Street

Pure Barre: 266 Court Street

Shen Beauty: 138 Court Street

SLT: 296 Court Street

Wink Brow Bar: 216 Court Street

Park Slope

Known for its tony brownstones and nearness to Brooklyn’s favorite respite — Prospect Park — the neighborhood tends to draw numerous families. While it has yet to draw as many brands, salons and studios as neighboring Cobble Hill, an increasing variety of brands are eying the neighborhood as they expand further into Brooklyn. Watch this space.

Where the motion is:

Aesop: 225 fifth Avenue

Brooklyn Face & Eye: 115 Prospect Park West

F45: 150 4th Avenue

Orangetheory Fitness: 248 Flatbush Avenue

Pure Barre: 178 fifth Avenue

SLT: 289 Flatbush Avenue

Y7 Studio: 478 Bergen Street

Coming soon: Glowbar