It’s a trunk show with a high-tech twist.
Moda Operandi is launching something called The Amsterdam Bazaar, a digital trunk show featuring products inspired by the costumes seen within the movie “Amsterdam.” The movie was recently released with an all-star forged including Margot Robbie, Christian Bale, John David Washington, Anya Taylor-Joy, Chris Rock and Robert De Niro.
The film takes place within the ’30s with three close friends, who bonded during World War I, caught up within the mysterious murder of a retired U.S. general, which leads them to a plot to overthrow the U.S. government.
The period costumes are splendidly crafted with stellar hats, black satchels, trenchcoats and period-piece jewelry. The costumes pay homage to the Dada art movement, which is featured within the artistic endeavors undertaken by Robbie’s character.
The capsule collection was developed by “Amsterdam” costume designer J.R. Hawbaker, whose Moda Operandi offerings capture the spirit of the film. “There definitely were some pieces I used to be targeting to me because the insider of the film,” Hawbaker said from Los Angeles.
Hawbaker liked the black doctor’s bag present throughout the World War I scenes. “There’s also this excellent Art Deco piece that Margot’s character wears throughout the gala event that could be a green sculptural lariat necklace. That was a fun piece that was unique to the film, and we recreated it.”
There are some 34 pieces within the capsule collection, which will be seen and preordered for 60 days on Moda Operandi, starting on Friday. The choice features a trenchcoat just like the one worn by Robbie and a pretend fur capelet by the character interpreted by Taylor Swift. The capelets are made by Madeline Weeks of California-based The First by Madeline.
Several hats made by Baron Hats of Hollywood, including the fedoras worn by several actors, are on the market. Earrings and necklaces just like pieces seen within the movie are also available.
The thought for an “Amsterdam” trunk show got here when the movie’s author and director, David O. Russell, noticed that the test-screening audiences reacted strongly to the costumes, wanting to get the Margot Robbie look. “Somewhere inside that conversation, I got here up with the concept to release a set of things that might concurrently bring forward the style, but additionally expand the experience of the artistry within the film to the general public,” Hawbaker recalled.
With the support of the 2 film studios behind the movie, twentieth Century Studios and Recent Regency, the team approached luxury e-commerce business Moda Operandi.
“Moda has turn into an insider resource for costume designers who often work with our dedicated private shopping team to source unique pieces for his or her projects,” said Lauren Santo Domingo, the cofounder and chief brand officer of Moda Operandi. “J.R. got here to us together with her vision for The Amsterdam Bazaar and we thought it might be an exciting, multicategory collection to showcase through a trunk show, where we have now the flexibility to essentially tell a story through compelling editorial messaging.”
One added feature is the flexibility for somebody to buy a one-of-a-kind garment and Hollywood-style fitting with Hawbaker. After a Zoom consultation, the customer will spend a day with the costume designer in Los Angeles discussing the design and participating in a fitting. The ultimate product will likely be delivered to the customer’s door, together with a bespoke sketch.
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