DENIM LAUNCH: Moschino will drop the primary collection developed under the M05CH1N0 Jeans line.

As reported, the Aeffe-controlled brand revealed the introduction of the brand new line last yr, teasing it might mark a reinterpretation of the 1986 Moschino Jeans range launched by the label’s late founder, Franco Moschino.

On this spirit, the ladies’s ready-to-wear and accessories collection respects the style house’s core elements, corresponding to its signature tongue-in-cheek approach and trompe l’oeil visual effects.

Highlights include minidresses mimicking two denim skirts combined the other way up, denim overalls fidgeting with proportions as much as tailcoats rendered in the identical fabric. Images of denim pieces also appear as overall prints on nylon puffers, fluid jersey dresses and cotton drill separates. 

Flanking the denim focus, pieces in leather or wide corduroy — corresponding to biker jackets featuring the brand’s signature red heart on the front or tailored coats, respectively — add to unfussy wardrobe staples, starting from logoed ribbed tank tops to tie-dye fleeces and hoodies embellished with the peace symbol.

Hitting Moschino’s stores and e-commerce this month, the gathering is priced between 149 euros for T-shirts and 621 euros for coats.

While the M05CH1N0 Jeans line telegraphs a return to the roots for the brand, questions on its future creative direction are still swirling after Jeremy Scott exited the role following a 10-year tenure earlier this yr. As reported, a successor has not been named.

In 2021, the Aeffe group took full control of Moschino, paying 66.6 million euros for the 30 percent stake within the brand it didn’t previously own. It also acquired the license to provide and distribute the Love Moschino collections of ladies’s apparel in-house for 3.6 million euros.

Along with Moschino, the Italian fashion group’s portfolio includes the Alberta Ferretti, Philosophy di Lorenzo Serafini and Pollini brands.