Ambra Brice moved to Recent York from Louisiana in 2016 to pursue a master’s degree in Fashion Marketing at LIM College. She held marketing roles at Macy’s and Real Easy prior to joining Google in 2021 as a brand marketing manager, where she focuses on creating campaigns to teach and encourage consumers to start out their shopping journey with Google Shopping.

Here, Brice talks about her profession path, challenges and furthering here education.

WWD: How would you describe your profession path?

Ambra Brice: I might describe my profession as a surprise and delight. After I moved to Recent York seven years ago to enroll in a graduate program, I had no idea what to anticipate. But what I did know was that if I were imagined to be here in Recent York every thing would fall into place, and to my surprise it did.

Through my profession journey, I’ve learned never to limit myself. I’m able to greater than I ever thought possible.

WWD: What were a number of the challenges you faced?

A.B.: The largest challenge was transitioning from Louisiana to Recent York City while also not having prior experience in fashion. I remember feeling very overwhelmed during my first internship. I felt like I used to be behind because I didn’t know a whole lot of designers, and even find out how to pronounce their names — not to say not with the ability to afford them. This left me feeling like there was a spot between me and a few of my peers.

WWD: Is there knowledgeable achievement you’re particularly happy with?

A.B.: During the last three years, I’ve worked on campaigns in partnerships with Black creators and business owners. At Macy’s, I had the privilege of working on the primary Icons of Style collection campaign to have fun Black excellence in design. This was the primary time I had the chance to affect how Black fashion stories were being portrayed on a national scale. Having the chance to be within the room shouldn’t be something I take calmly — it’s the best responsibility that I actually have in a marketing role.

WWD: Why did you choose to pursue a master’s degree?

A.B.: Earning my master’s degree was a chance for me to home in on fashion marketing. While I did have previous marketing experience, LIM’s master’s program in fashion marketing allowed me to construct specific skills and knowledge that I would want to advance in retail/fashion.

It also gave me access to knowledgeable network. My professors worked in roles that I aspired to have. Throughout my interviews, they coached me on find out how to show up and gave realistic assignments to arrange me for my first role. To at the present time, I feel comfortable reaching out to them for advice.

WWD: How did the internships you accomplished help inform your profession decisions?

A.B.: I used my internships as a chance to try different roles throughout the industry. My first internship was at Marie Claire magazine working in the style closet and my second internship was at Jimmy Choo in a brand marketing role. While each were exciting, I knew from my experience at Jimmy Choo that I desired to take the company route. There was a balance of creativity and analytics that I actually enjoyed.

WWD: What advice would you give someone considering a profession in fashion marketing?

A.B.: Create your personal opportunities. Before my profession got began, I launched a fashion blog. I built a brand narrative, began an email subscription list, produced content and monitored site traffic. These are all skills I still use today. It also set me apart during my internship interviews because I got here prepared with something to indicate.

WWD: In the event you could return in time and provides profession advice to your younger self, what would it not be?

A.B.: Be patient and present. Oftentimes we’re in a rush to get to the subsequent thing without acknowledging how much we’ve completed. Recently I began reading my old journal entries from 2016. It was so nice to reflect, be present with my accomplishments and realize that I’ve already exceeded all that I imagined.