1998: Sephora opens its first door within the U.S.

1999: Beauty.com launches, ushering within the age of beauty e-commerce.

2000: The highest 100 firms in beauty had combined sales of $89 billion, versus $232.74 billion for 2022.

2001: Chanel launches Coco Mademoiselle, which works on to displace Chanel No. 5 because the top-selling fragrance in America.

2002: The aftershocks of the 9/11 terrorist attack continued to be felt as sales stagnated in an uncertain consumer milieu.

2003: Gucci Westman named Lancôme’s artistic director; 15 years later she’s going to go on to introduce her own line of cosmetics.

2004: Flanker fever hits the fragrance industry, sparking a battle between art and commerce within the category.

2005: Makeup outperforms fragrance in U.S. department store sales for the primary time.

2006: The Estée Lauder Cos. launches Tom Ford Beauty. Sixteen years later, it buys the complete company for $2.2 billion, its largest acquisition so far.

2007: Ulta Beauty goes public.

2008: Gwyneth Paltrow launches Goop, ushering within the age of wellness.

2009: Raffaella Gregoris introduces Bakel skincare. With some products containing as few as two ingredients and not more than seven, it heralded the approaching clean beauty movement.

2010: Instagram debuts.

2011: The travel retail channel takes off, with sales increasing from $13.8 billion in 2011 to a pre-pandemic high of $31 billion in 2018.

2012: Alicia Yoon launches Peach + Lily and Charlotte Cho introduces SokoGlam, kicking off the K Beauty wave.

2013: Amazon unveils Premium Beauty.

2014: The primary Glossier products launch, ushering within the era of Millennial pink.

2015: Kylie Jenner’s Lip Kits blow up the web.

2016: Coty completes its transformational $12.5 billion acquisition of Procter & Gamble’s fragrance, color cosmetics and skilled hair businesses.

2017: Rihanna launches Fenty Beauty with a 40-shade strong foundation range.

2018: Supergoop’s Unseen Sunscreen launches, giving rise to the reinvention of a category.

2019: TikTok takes off within the U.S., with greater than 693 million downloads within the U.S.

2020: Uoma Beauty founder Sharon Chuter creates Pull Up For Change, a campaign calling for firms to disclose the variety of Black employees across all levels to enhance accountability and inclusivity within the industry.

2021: The blurring of the channels heats up as Sephora inks a take care of Kohl’s and Ulta Beauty teams up with Goal to bring prestige beauty to the masses.

2022: Brands like Maude, Dame and Unbound Beauty lay the groundwork for the sexual wellness category at retailers, underscoring the ever-expanding connection between health, beauty and well-being.