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10 Jul

A Rare Schiaparelli Retail Opening

For Schiaparelli, retail openings are few and much between, yet recently a store inside Neiman Marcus Beverly Hills debuted.

The shop extends the Neiman Marcus Group’s exclusive arrangement with Schiaparelli, which has only five retail points of distribution, including three operated by NMG — a store inside Bergdorf Goodman, which is owned by NMG; a pop-up at Neiman’s downtown Dallas flagship, and the brand new Beverly Hills shop. The French luxury brand also sells at its salon at 21 Place Vendôme in Paris, inside Harrods in London, online, and via distant selling with Neiman’s and Bergdorf’s style advisers.

The skeleton denim jacket.

“Our boutique-atelier at Neiman Marcus Beverly Hills provides such a novel environment, warm and welcoming while immersing visitors into the incredible worlds of Elsa Schiaparelli,” Delphine Bellini, chief executive officer of Schiaparelli, said in a press release. Neiman’s, she added, “understands our unique sense of exclusivity and artistic expression and provides the right environment.”

Among the many boutique’s display of ready-to-wear, eveningwear, handbags, leather goods, jewelry and accessories, Neiman’s reported as bestsellers to date the skeleton denim jacket, priced $5,500; the mini anatomy jewelry bag, $5,800; the bursting eye ring, $1,700; the Surrealist eye belt, $2,000, and the pierced ear cuff bracelet, $3,400.

The Schiaparelli shop inside Neiman Marcus Beverly Hills.

The boutique, opened in June, was designed by Schiaparelli’s creative director Daniel Roseberry in collaboration with architect Daniel Romualdez. The second-floor shop embodies the Schiaparelli aesthetic with surrealist and eccentric details, evokes the Place Vendôme atelier, and references Schiaparelli collaborators including Jean Michel Frank, Alberto Giacometti and Salvador Dali.

“Our presence in Los Angeles has really exploded due to the amazing moments we’ve had working hand-in-hand with L.A.-based celebrities and stylists,” Roseberry said. “Schiaparelli’s ready-to-wear will now be available to more individuals who love the brand.”

“Schiaparelli is the head of luxury and creativity, on the intersection of art and fashion,” said Lana Todorovich, chief merchandising officer, Neiman Marcus.

Neiman’s had no comment on whether it might open other Schiaparelli boutiques. Neiman’s association with Schiaparelli dates back to 1940 when Elsa Schiaparelli received the Neiman Marcus Award for Distinguished Service within the Field of Fashion.

The pierced ear cuff bracelet.

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