NEW KICKS: Adidas Originals is teaming up with Pharrell Williams to open a three-day pop-up during Paris Fashion Week Men’s next week dedicated to the athletic brand’s red-hot Samba sneaker.

Based on Adidas, the event will have a good time Williams’ long-standing partnership with the brand and can feature an exclusive release of three recent colorways of the Humanrace Samba.

Called “Samba Café,” the event will happen inside The Broken Arm boutique, positioned at 12 Rue Perrée, from Thursday, June 22 to Saturday, June 24. Every day on the café, a limited quantity of Sambas by Pharrell might be available for purchase on a primary come, first serve basis. The space will even invite visitors into the world of the Humanrace Samba through curated menu items, exclusive packaging, high-quality coffee, and more.

These three recent colorways of the Humanrace Samba include Terracotta, Charcoal, and White. Each style is created with premium Ecco leather and might be available for purchase for 200 euros.

This event comes as Williams is scheduled to unveil his first collection for the posh powerhouse on June 20, the opening day of Paris Men’s Fashion Week. The eagerly awaited event is predicted to be a highlight of the menswear showcase, scheduled to run through June 25.

On Thursday, Williams unveiled his first campaign for the French luxury brand via an enormous billboard on the Seine-facing side of the Musée d’Orsay in Paris. The image features Rihanna waring a leather shirt in a pixelated Damier check that is barely partially buttoned, exposing her pregnancy bump.

Williams was first announced as Louis Vuitton’s recent men’s creative director in February, a couple of weeks after the label showed a set co-designed by KidSuper founder Colm Dillane.