The Dazed Beauty Community is our ever-expanding encyclopaedia of creatives and emerging talent from internationally who’re redefining the way in which we take into consideration beauty. From supermodels to digital artists to make-up prodigies transforming themselves of their bedrooms, these are the wonder influencers of tomorrow who embody all the things Dazed Beauty is about. Discover them here.

Whether it’s the thin brow, tramp stamp or black stretchy headband, beauty trends from previous many years have a habit of coming back around and reemerging on all of your favourite beauty it girls. The 90s smoky eye is one look that has stood the test of time, remaining a logo of sultry glamour and confidence. It’s also a glance that make-up artist Aimee Twist has not only perfected, but given recent life to. 

Daring, glamorous and trashy, Twist’s make-up is stuffed with the characteristics that made 90s beauty so fun: frosted lipstick, pastel-coloured eyeshadow, pencilled-in brows, in addition to the smoky eye. And yet the looks never feel dated. From celestial eyes filled with shimmer to daring matte white eyeshadow across the face, the make-up is all the time fresh, modern and on the forefront of today’s beauty landscape.

A self-described “proper Londoner”, Twist grew up within the west London borough of Hounslow. “My dad was born in Hammersmith and my mum in Recent Zealand,” Twist says. “But we traced our family all the way in which back to England, so I’m just about as English as they arrive, unfortunately.”

After struggling to adapt to high school, and realising her childhood dreams of becoming a WAG were slowly fading, Twist began to hone her skills in beauty. Noting her mother as her original beauty inspiration, her first introduction to glamour got here from inside her own house. “She would all the time leave lipstick marks on the rim of her glass and I might placed on red lipstick and check out to repeat her. I believed it was essentially the most glamorous thing ever,” she says.

Much like many make-up artists, Twist had a stint at a beauty counter before venturing into her editorial make-up profession. Since then, she has gone on to work on shoots for Vogue, Clash, Metal, and Harper’s Bazaar. Earlier this yr, she was also enlisted by iconic Y2K fashion label Juicy Couture to move model and muse Gabriette back to the early 2000s for the AW campaign – something she thinks of as a profession highlight. “It was such a moment for me, she’s a face I’d been wanting to color for ages and he or she was just as great in person.”

Below we spoke to Twist about getting her start, her beauty inspirations, and her desire to speak together with her cat.

Are you able to tell us a bit about yourself and where you grew up?

Aimee Twist: I come from a working-class background, raised in a council flat. I’m an only child, so it was just me and my mum. I all the time loved beauty and fashion, and I used to sketch out clothes once I was little. Careers in anything creative weren’t the norm where I grew up and I struggled rather a lot at college, being a little bit of a dreamer and never very academic – my biggest ambition at the moment was probably to be a WAG.

How did you get into your profession?

Aimee Twist: I actually started off working in customer services after quitting college at 16, but I hated working in an office and eventually left to start out doing make-up. I did a brief course and went straight into working on a make-up counter and was capable of develop my skills working on different people. In between that, I began testing with other creatives and realised that’s what I actually desired to do. After three years working on a counter I went freelance, and have been doing that ever since. 

What are you trying to speak through your work?

Aimee Twist: I believe I’m attempting to create an area where beauty has no rules. I’m always inspired by my memories and things that I’ve learned through popular culture, music and film. I’ve all the time been someone who’s modified up my look and now that I work on models, I get to create all these different characters with them, which I like.

Which fictional character do you most relate to?

Aimee Twist: I’d wish to say someone really cool, but my best friend says I’m Tinkerbell – all the time attempting to get out of trouble by being cute and somewhat bit sassy. But her heart’s in the correct place!

Who’s your beauty icon of all time?

Aimee Twist: I truthfully have so many: Marilyn Monroe, Priscilla Presley, Debbie Harry, Bianca Jagger, Grace Jones. However it’s all the time been Pamela Anderson for me. I’ve been making my hair big and doing that smoky eye for so long as I can remember really, even when the 90s wasn’t cool.

What does beauty mean to you?

Aimee Twist: Being confident in nevertheless you carry yourself, and never caring what other people think.

When do you are feeling most beautiful?

Aimee Twist: After I’ve just had my hair done, I’ve had a giant blowout and I’m walking down the road like a 5”2 supermodel.

Are you optimistic in regards to the future?

Aimee Twist: Overall, yes, we’re doing rather a lot to make change for future generations, but sometimes it’s hard considering what’s happening on this planet.

What’s the longer term of beauty?

Aimee Twist: I hope the concept of excess is on its way out, that beauty products turn out to be more interchangeable and this constant roll of latest brands slows down. Sadly all the things appears to be speeding up, so who knows what’s coming next.

It’s the yr 2100. You’re the owner of the biggest beauty tech company on this planet, what five products or treatments will you be attempting to invent?

Aimee Twist: An elixir that reverses all signs of aging, an eyelash curler that doesn’t scare the living daylights of out of individuals, a machine that provides you a bouncy blow dry in seconds, a self-shaving razor that doesn’t cut you, and an undetectable foundation that’s glowy, looks like skin, and doesn’t have to be powdered.

In case you could have a recent sense on top of your existing ones, what wouldn’t it be?

Aimee Twist: The flexibility understand to animals – I just need to know what my cat is saying to me.

Would you somewhat live perpetually as an old person or live your life in reverse?

Aimee Twist: Live my life in reverse, of course! I ache enough because it is, I dread to think what I’ll be like as an old person.

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