MILAN – Alberta Ferretti is planning to carry her resort 2024 show in Rimini on May 26 to pay tribute to legendary director Federico Fellini and Italy’s Romagna region, home to the designer and the headquarters of her signature brand.

The show will probably be held on the Fellini museum at Castel Sismondo in town’s historic center.

“We had planned to have a good time the Romagna region and Federico Fellini throughout the centenary of his birth, in 2020, however the pandemic that hit the world drastically modified our plans. But now we’re finally able to tackle this project with great enthusiasm,” said Ferretti. “When I believe of Federico Fellini, one among his quotes involves mind:  ‘A  different language is a unique vision of life.’ I actually consider that these words perfectly summarize the meaning of my creative work: if I take into consideration my path and my profession, for me creating clothes and pictures with wonderful photographers have at all times been a way of expressing myself. My work has at all times been my voice, it has enabled me to present shape to my dreams and aspirations. Surely this show – which will probably be possible due to the support of institutions that I thank from the underside of my heart for the trust they’ve placed in me and in my brand as an envoy of the Made in Italy on the earth –  represents an additional piece of the mosaic that I actually have built with passion and love.”

To stage the show, Ferretti has partnered with the Ministry of Culture along with Cinecittà, the Ministry of Tourism, the Emilia-Romagna Region, the Municipality of Rimini and the Convention Bureau Italia.  

Ferretti underscored the “great artistic and cultural value” of Castel Sismondo, and “the goal to support the promotion of Italy with its many facets through a singular, shared vision. Relevant tourist destination, beating heart of the creative and manufacturing industry, historical and cultural heritage of inestimable value, the Romagna region is the perfect setting for a worldwide event celebrating fashion as an incredible expression of the Made in Italy excellence.”

The Minister of Tourism Daniela Santanchè said “fashion and cinema are two Italian excellences which have made and make us great on the earth.” She added that not only do they express one of the best of the country but are a fundamental drive for tourism.

La moda e il cinema sono due eccellenze dell’italianità che ci hanno reso e ci rendono grandi nel mondo. Due vettori che si fondono insieme esprimendo il meglio della nostra Nazione divenendo al tempo stesso traino fondamentale per il turismo”

Ferretti’s last resort show dates to pre-COVID-19 in 2019 on the Musée Océanographique de Monaco, a marine science museum founded in 1889 by the late Prince of Monaco Albert I.

The resort calendar is quickly filling up. As reported, Chanel is headed to Los Angeles on May 9 and Louis Vuitton will probably be showing its cruise show at Isola Bella, the small island situated on Lake Maggiore, about 33 kilometers from Milan’s Malpensa airport, on May 24 after a very important pit stop in Seoul at the tip of April to parade its pre-fall collection. Max Mara has earmarked June 11 in Stockholm for its own resort show.