Alex Mill, the Latest York-based women’s and men’s fashion brand founded by Alex Drexler in 2013, has appointed Roxanne Stahl O’Hara chief executive officer, WWD has learned. 

O’Hara will assume her recent role on Monday.

Mickey Drexler, who did function CEO, continues as chairman of the corporate, working side-by-side along with his son Alex and shortly with O’Hara as well.

Asked how the responsibilities of the team are divided up with the addition of O’Hara, Drexler said, “It’s very very like a partnership here. Roxanne is quality.” He added that one area where she might be heavily involved might be merchandising. “She might be helping me,” Drexler said. “She’s very smart.”

Drexler also identified that O’Hara has a robust track record in the style and consumer products industries. Most recently, she spent nearly five years as chief merchant of Melissa & Doug, the 30-year-old Wilton, Connecticut-based children’s toy company. Prior to that, O’Hara spent 13 years at J. Crew, where she held several senior positions including senior vp, head of merchandising, women’s and youngsters. 

While at J. Crew, O’Hara worked closely with each Mickey Drexler and Somsack Sikhounmuong, the CEO and vp of design of J. Crew on the time. Sikhounmuong is Alex Mill’s cofounder and inventive director.

“I met Roxanne nearly twenty years ago once I interviewed her for a position at J. Crew and I never forgot the conversation we had,” said Drexler in a press release. “We talked in regards to the boring stuff that interviews are frequently product of, but when the conversation moved to summer jobs, she told me that she pumped gas on the dock of a marina in Cape Cod — that’s once I knew she was special. I never met someone who as a student pumped gas. I don’t judge people based on their résumés. I search for individuals with true grit, street smarts and instinct so hearing about Roxanne’s unique summer job told me the whole lot I needed to learn about her character and work ethic. We couldn’t be more pleased she’s joining the Alex Mill team.” 

“Joining Alex Mill is a full-circle moment for me,” said O’Hara. “A number of years ago, I got here in to go to Alex and Som once they were designing their first women’s line and I immediately fell in love with the garments and have become a loyal customer. I’m excited to start and work with the Alex Mill team to take the brand to the following level.” 

Alex Mill, a small company, operates out of a modest, 6,000-square-foot site on Lafayette Street in SoHo with 23 employees. The brand was launched in 2013 by Alex who was on a quest to make the proper men’s shirt. The gathering has evolved right into a tightly edited offering of wardrobe essentials and is accessible at alexmill.com and thru its two freestanding Latest York City-based shops.  

Last week, Mickey Drexler was honored with the Accessories Council’s Visionary Award on the ACE Awards, the trade organization’s annual gala celebrating excellence in accessories and retail. Drexler’s profession is famous. He’s the previous CEO of Gap Inc., where he catapulted the Gap brand and launched Old Navy. He also catapulted the J. Crew brand, and launched Madewell which is an element of the J. Crew Group.