Alice + Olivia will introduce a swim collection on Thursday that will likely be available within the brand’s freestanding stores and online at aliceandolivia.com.

The gathering features daring primary colours, chain detailing and silhouettes that retail from $90 to $225. Sizes range from XS to XL.

The six-piece reversible collection features a black one-piece with a built-in belt and a deep neckline; a scoop back one-piece in a tropical print with blue on the reverse side; a two-piece high-rise bottom and bandeau top in tropical print with blue on the reverse side, and a reversible string bikini with a wrapped strap effect across the torso and halter neckline in red, yellow, sky blue and white.

Stacey Bendet, founder, chief executive officer and inventive director, told WWD, “Swimwear was really [business partner] Andrew Rosen’s idea. Living in Florida he felt there was such a year-round business for it there. It was once swimwear shipped twice a yr and it was really short windows, but it surely has really transformed right into a year-round business. The sexiness of our clothes and our fun colours and prints really played well into that world.”

When Bendet began working on it what was most vital to her was creating something different available in the market, and he or she really desired to create bikinis and one-pieces that had seamless elastic so the suits didn’t cut into the wearer. She said she dislikes when the stitched elastic forms a muffin top.

“My focus was how one can construct the showering suits to not have that stitched elastic. We decided to do the swimwear as reversible without that elastic top-stitch, in order that it has a bit of bit more of a tubular feel to it. The entire swimwear is reversible. It’s all constructed in a way that has a seamless effect. It’s clean finish and double-faced. It’s really comfortable and it is absolutely flattering on. It’s not cutting into you want an everyday singular layer bikini, it’s almost like wearing something tubular that sucks you in but doesn’t grab you,” Bendet said.

She said she used “high-technology construction in really beautiful Italian swimwear fabrics, and so they’re reversible so that they’re so fun.”

“One is white and yellow, one is red and blue. You get like a two-fer. I feel going forward, I’ll turn among the solid ones right into a bodysuit,” Bendet said. She only did one print that’s a blue-ground palm print and the opposite side is a solid blue. The black one-piece isn’t reversible.

The suits are made in Portugal.

Bendet plans so as to add a latest collection for resort and an even bigger one for next spring.

She said Alice + Olivia has all the time done kimonos and little cover-ups as a part of her collection.

“Swimwear is such a natural extension for our customer. The best way I all the time add things to the road is I ask, ‘what’s the women shopping with us online or coming into our stores looking fo?’” Bendet said.

“Swimwear needs to be fun, you’re on the beach,” she said.