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31 Aug

Allure Magazine Will Stop Print In December – WWD

Allure Magazine Will Stop Print In December – WWD

Allure Magazine is switching to an exclusively digital model, several sources have confirmed to WWD. 

The choice will take effect later this 12 months, with the sweetness magazine’s December issue being its final print edition. 

Although some employees can be reshuffled because the Allure brand goes fully digital, no layoffs have been confirmed yet. 

The corporate is specializing in growing its digital footprint, with an insider telling WWD Allure’s social traffic was up 177 percent year-over-year throughout the first half of 2022, and that the brand’s August issue featuring Kim Kardashian was the magazine’s highest-performing cover so far. 

Allure was founded in 1991 by Linda Wells, releasing its first issue March of that very same 12 months and printing monthly issues ever since (except combined June/July and December/January issues).

Allure’s retail store on Lafayette Street in Latest York, which opened in 2021, will proceed operating as usual. 

Declines in print have been widespread lately. Earlier this 12 months, WWD reported that 26 out of 45 U.S.-based titles had reduced their print frequency since 2019 as pandemic pressures rose. 

Following its acquisition by digital media company Dotdash last 12 months, Meredith Corp. has shifted six of its publications: InStyle, Entertainment Weekly, EatingWell, Health, Parents and People en Español, to digital-only models. 

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