Beauty Inc Awards 2022

Changemaker of the 12 months: Amanda Gorman, Global Changemaker, The Estée Lauder Cos.

Estée Lauder’s global changemaker Amanda Gorman is reinventing the role of brand name ambassador — and redefining how a generation thinks. The youngest inaugural poet within the history of the U.S., whose personal style is as strong as her voice, Gorman has leveraged her role to create real change in beauty. She not only fronted a campaign for DoubleWear Stay-in-Place Makeup, but can be the force behind the corporate’s Writing Change program, whose goal is to assist close the literacy gap in America. “Very rarely does a beauty partnership mean that you may be each pretty and smart, that you may have a voice, that you may have ideas, that the whole thing of what you’re bringing is just as essential as what you’re bringing to the brand or the campaign,” Gorman told Beauty Inc. “I’m really looking forward to the wonder industry focusing — it would sound cliched — on the wonder inside. That’s what my relationship with Estée Lauder is all about.” Therein lies the fantastic thing about poetry in motion.