LONDON — Amandine Ohayon has been named chief executive officer of Stella McCartney and can take up her role on Dec. 1, WWD has learned.

She can be based in London, and report on to the Stella McCartney board. She replaces Gabriele Maggio, who joined the corporate 4 years ago and who will leave next month to pursue other opportunities.

Ohayon was most recently CEO of Pronovias, and spent much of her profession in the wonder industry, working with brands including YSL Beauty and Armani Beauty.

She has greater than 25 years’ experience in luxury fashion and wonder, helping firms to attain profitable growth and remodeling their businesses.

“Her people-first leadership and brand-building skills combined along with her [ability to execute] have been pivotal within the success of brands reminiscent of YSL Beauty, Armani Beauty and, more recently, Pronovias,” the McCartney company said in an announcement shared exclusively with WWD.

“In her recent role at Stella McCartney, she is going to contribute to elevating the maison and accelerating its development based on its longstanding commitment to sustainable fashion,” the corporate added.

Designer Stella McCartney said Ohayon’s “leadership and wealth of experience across businesses and geographies can be strong assets to construct an excellent future for the corporate. Her passion for excellent fashion and ethical values makes her an incredible partner in our quest to champion a sustainable option to business success.”

Ohayon said the Stella McCartney brand “epitomizes sustainable luxury and ethical fashion. Along with Stella, we are going to proceed to redefine the industry, championing innovation, while accelerating the corporate’s growth with a conscious approach that resonates with our values.”

She is a graduate of France’s ESSEC business school, and holds an MBA in luxury. Her most senior job in beauty was as managing director of the L’Oréal Luxe division for the U.K. and Ireland.

She left L’Oréal in 2018 to affix Pronovias as CEO. There, she worked on industry partnerships such a 10-year license agreement with Vera Wang, and managed the sale of Pronovias to Bain Capital earlier this yr.

She made sustainability a priority at Pronovias.

On her watch, the corporate released Second Life, an initiative that sees Pronovias release dresses designed specifically to be altered, freed from charge, and worn again after the marriage.

The primary launch consisted of greater than 50 bridal gowns that may very well be converted by altering the length, eliminating sleeves and adding belts, straps, sashes and other details to create a recent look. The variety of dresses in the gathering has increased with each recent season.

In 2021, Pronovias launched a sustainable initiative called We Do Eco. The dresses are made out of luxury eco fabrics and trims. Pronovias also works with Brides Do Good, the e-commerce platform that sells brides’ pre-loved wedding dresses and out-of-season stock and samples from brands.