LONDON — Inspiring young people.

Coach hosted its first Dream Day of the yr at SoapBox Islington in London with singer and songwriter Bree Runway and YouTube’s chicken shop connoisseur Amelia Dimoldenberg as a part of the Coach Foundation’s partnership with specialist music college SoundSkool and the charity UK Youth.

The event was a part of Coach’s Dream It Real, an initiative with the goal of providing 5,000 students from underrepresented communities in North America, China, Japan and the U.K. scholarships and mentorship by 2025.

This system kicked off with Runway and Dimoldenberg spending time with the young people followed by a question-and-answer session. 

“I only ever partner and work with brands that I genuinely and authentically imagine in,” Dimoldenberg told WWD over email.

“Growing up, I do at all times remember the signature Coach handbags. They felt like a timeless accessory. I feel like I wear lots of colourful, playful looks so for me it just felt like a natural fit. Coach also isn’t afraid to push boundaries, which is something I feel reflects my approach to the work that I do,” she added.

Dimoldenberg hosted her first red carpet for the Globes Globes on Jan. 10, which has made her wish to spend more time within the U.S. Her interaction with Andrew Garfield went viral across social media with the 2 of them awkwardly flirting, which is what Dimoldenberg often does on her YouTube series “Chicken Shop Date,” which has garnered within the likes of Rosalía, Jack Harlow, Matt Healy from The 1975 and more.

“It made me feel incredibly enthusiastic about how I could do more over there, and the way I could develop recent formats and concepts for that market. I felt very welcomed by the U.S. audiences and it’s great to see the work that I even have done across the last decade constructing my brand, is now beginning to translate internationally,” said Dimoldenberg.

She has plans to “work behind the camera” with some projects already underway that she’s working on behind the scenes.

“And in fact I may even be continuing on my quest for true love, and have some really exciting Chicken Shop Dates lined up that I feel people will really love. The romance never stops,” explained Dimoldenberg.

Although Coach has been involved in various Dream It Real initiatives since 2018, the brand’s chief executive officer Todd Kahn told WWD in 2021 that this time around it’s “deeper” and more “intense.”