Anastasia Beverly Hills has tapped Filipina motorsport star Bianca Bustamante as its first athlete ambassador.

The 18-year-old racing driver and F1 academy alum will rep the brand as she makes her Macau Grand Prix Formula 4 debut on Nov. 11 and 12, creating pre-race “Get Ready With Me” content using its bestselling products and sporting the brand’s logo on the nose of her #19 Formula 4 automotive.

For longtime makeup lover Bustamante, the partnership marks a stride toward breaking down barriers for ladies in motorsport, who, based on More Than Equal, comprise just 10 percent of the game’s athletes across all categories of competition.

“For a girl-owned brand to support a girl in a male-dominated sport is large,” said Bustamante, adding that she, like other female drivers, has faced pressure to cut back her feminine side whilst on the track. “I’ve gotten criticism for wearing makeup while I race, but that’s one thing I’ve all the time loved —is the proven fact that I can mix creativity, beauty and motorsport, and be feminine in a male-dominated sport.”

It was precisely this resolve that drew Anastasia Beverly Hills to Bustamante.

“Bianca represents what we stand for — powerful women that should not afraid to place their makeup on and go race with men, or whatever it could be. We stand to empower women with our makeup,” said founder Anastasia Soare.

Having grappled with colorist beauty standards growing up within the Philippines, it was partially through racing that Bustamante reached a pivotal moment of self-acceptance in her self-love journey. “Motorsport has all the time been interlinked to finding my confidence,” she said.

“I really like my skin, I really like that it represents so many Filipinos on the market and that I can represent us on the planet of motorsport, while using makeup to not ‘make higher,’ but to focus on the sweetness that I even have,” she said.

While the realm of sports is a latest one for Anastasia Beverly Hills, so, too, was the world of drag racing in 2015 when the corporate signed on as a foremost sponsor for season seven of “RuPaul’s Drag Race,” which it has continued to collaborate with since.

“We began sponsoring ‘RuPaul’ before it was mainstream — it was still considered ‘alternative’ and we got all this flack for it, nevertheless it’s vital for us to be allies and to go first, when people need us essentially the most,” said Claudia Soare, president at Anastasia Beverly Hills.

Soare sees the identical potential for longevity with Bustamante, and the intersection of beauty and athletics at large.

“Bianca is such a maverick within the sense that she’s so young, and he or she embraces beauty and glamour to do play a sport which everyone perceives to be so masculine,” she said. “Breaking down stereotypes all the time comes with the territory in doing anything latest for ladies, or for anyone. We wish to be there early, and for the long haul.”