Creating lasting social impact is a fundamental aim of Andrew Fitzsimons.

The celebrity hairstylist, who launched his eponymous brand earlier this 12 months in partnership with Maesa, is hosting a virtual auction on digital marketing platform, Propeller, from Oct. 3 through 10, with all proceeds to be donated to Planned Parenthood. 

“I all the time say we are able to’t call ourselves the wonder industry if we’re not acting beautifully, too, and that comes with motion and support,” Fitzsimons said. “A number of the wonder industry is created for and generated by women, so to me, there’s absolute confidence but to support women and folks who can provide birth at a time once they need it probably the most.”

Fitzsimons was prompted to take initiative following the Supreme Court’s June decision overturning Roe v. Wade. 

Since then, a variety of states have passed heightened restrictions against abortions; last week, an Indiana law banning most abortions in any respect stages of pregnancy, with little exceptions, took effect.

“That is stuff that is de facto happening,” said Fitzsimons. “It’s hard to consider, but we now have to consider it because we now have to have the opportunity to counter it and organize. This conversation is required. The time is now.” 

Among the many brands participating within the digital auction thus far are Good American, Beis, Ourself, About Face, Kesha Rose Beauty, Tower28 and Lunar Beauty. 

Fitzsimons previously partnered with the Los Angeles LGBT Center to launch the Trans Cosmetic Donation Program, which provides unused beauty and private care products to transgender people, who face higher levels of monetary insecurity and unemployment and thus should not all the time in a position to buy such products on their very own. 

“Everybody has their very own hurdles, and I feel that everyone who has a voice or privilege, it’s your job to talk up and support individuals who have lower than you,” Fitzsimons said.