Leave it to Angelina Jolie to leap into the style fray with a humanist twist — and an inclusive bent.

Announcing a latest business enterprise called Atelier Jolie, she describes a newfangled sort of fashion house through which consumers play the role of the designer, inviting them to collaborate with tailors, pattern makers and artisans to create unique fashion statements.

“Why simply buy the design of one other person, when you possibly can create yourself?” Jolie asks in a mission statement posted to her personal Instagram page, where she counts 14.3 million followers. She also launched a latest account @atelierjolieofficial.

“We will all collect, appreciate and be influenced by the designs of others. But the very best type of self-expression — and I think essentially the most fun — is to create for ourselves,” she wrote in an intriguing design manifesto.

While countless celebrities simply lend their famous names and faces to varied fashion projects, Jolie describes her enterprise as more of a “creative collective.”

Indeed, Atelier Jolie seems in tune with the zeitgeist in proposing fashions which might be sustainably conceived, respectful of creative communities, and built on the concept of self-discovery.

“We’ll use only curated quality vintage material and deadstock,” Jolie wrote under her Instagram post, which revealed a country brand logo designed by Peter Miles, an art director who has collaborated with such fashion brands as Celine, Gabriela Hearst and Repossi. “You’ll find a way to repair or upcycle a bit out of your closet you would like to revive, perfecting fit, respiratory latest life into what might have been thrown away, and creating quality heirloom garments with personal meaning.”

Jolie provided few specifics on the business mechanics, or perhaps a launch date, acknowledging “I’m more of an artist than a businesswoman… Bear with me. I hope to grow this with you.”

Nevertheless it seems clear that Jolie, who has worn famous designer brands and high fashion creations for public appearances, shouldn’t be excited by any top-down conversations with only a monied elite.

“We hope to create a community of creativity and inspiration, no matter socio-economic
background,” she wrote. “We’ll highlight the individuals who play an element in each creation. We’ll bring together a various team, including apprenticeships for refugees and other talented, under-appreciated groups, with positions of dignity based on skill. And as we work with global artisans and creators, we hope to assist share the richness of their cultural heritage and support the event of their very own businesses.”

Jolie suggested her business idea has been percolating for a while.

“Fashion is an art I’ve had the chance to play with over time. I’ve designed clothes, and learned about shapes with lots of the perfect tailors,” she wrote. “Designers often sketch or approve designs, but it surely is the tailors who make the difference and who I actually love creating with. And yet, these makers rarely receive the credit and respect they deserve.

“I’m constructing a spot for creative people to collaborate with a talented and diverse family of expert tailors, pattern makers and artisans from world wide.”

A filmmaker, humanitarian and activist, Jolie regularly wears Versace for red carpet appearances, but has also donned looks from Ralph & Russo, Ralph Lauren, Elie Saab and Valentino over time. She has also appeared in campaigns for Louis Vuitton, St. John and Guerlain.