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Ever wondered what the longer term holds for make-up? Animegvrl’s Instagram feed – a grid of flawless looks that mix painstaking artistry with digital techniques – looks like a fairly good place to start out. Her work draws on a wealthy array of references, from runway collections and tattoo art to music albums, but are held together by her signature style: spiky, delicate brushwork and AR rendering in rigorously chosen palettes, photographed every time on her unmistakably dewy three-quarter profile. It’s each raw and futuristic, an unsettling combination that provides a glimpse right into a latest age for beauty.

The Animegvrl Avatar began when her creator was at a low point in her life and feeling a bit lost. “I wanted a version of myself that would achieve anything she desired to,” she says. It worked: having began as a side project during art school, the Spain-born, Paris-based make-up and AR artist has gone on to earn a 60K-strong fanbase and a slew of collaborations, including Isamaya Beauty.

Crossing the road between the physical and digital realms, Animegvrl’s work increasingly uses latest technologies to bring her looks to life beyond the IRL world – most recently a series of AI looks that morph and alter on the wearer’s face. The final word goal? To alter today’s beauty standards. “There are such a lot of limitations with the traditional beauty ideals that I felt the necessity of pursuing something different,” she says. “I need to take the make-up industry where it’s never been before.” 

Read on for a peek into Animegvrl’s world…

Are you able to tell us a bit about yourself and where you grew up? 

Animegvrl: I grew up within the south of Spain, lived there most of my life. The reality is that I at all times felt like I didn’t belong there or anywhere really. I studied Advantageous Arts and that’s how I began entering into make-up and digital art. I learned subjects like 3D modelling, installation and performance art, classic painting and drawing techniques… but slowly most of my projects become make-up related pieces.  

I made a decision to maneuver to London as soon as I had the possibility. I discovered there that folks really appreciated my work and my vision and I finally found the arrogance to pursue my craft full-time. I attended a few make-up schools in London, Paris and Barcelona and I actually have been working in the wonder industry ever since. 

What’s it you do and why do you do it? 

Animegvrl: Through my work, I explore the world of each traditional and digital make-up. My goal is to challenge the concept of beauty by creating luring yet uncomfortable compositions, and cross the road between the physical and digital world. 

I need to vary today’s beauty standards. I need to take the make-up industry where it’s never been before. I’m super occupied with combining traditional techniques with AI and latest technologies as I’m so drawn to the concept of constant change and evolution. I wanted to realize specific finishes and textures, even a level of detail that may be practically not possible to succeed in in the true world. 

I do it because I need to be a part of the longer term of beauty.  

How did you get into it? 

Animegvrl: I began to get into make-up full time around my third yr of Art School. My teachers didn’t really appreciate it and that made me hesitate about pursuing it full-time. I used to be at a really low point in my life once I created Animegvrl. I wanted to construct an Avatar, a version of myself that would achieve anything she desired to. And it blew up. That gave me the arrogance I used to be missing in myself and my work. Now I’m working with huge brands, magazines and participating in so many exciting projects, I actually couldn’t have done it without her.

What’s your earliest beauty-related memory? 

Animegvrl: I used to be a fairly creative kid growing up. I used to do these kinds of college pageants where all of us danced and wore costumes and whatnot. I remember my mom used to do that very specific make-up look on me for these sorts of festivals. At all times an excessive amount of peachy blush very focused on the cheeks and nose, and a few drawn-on freckles. Now as much as today, that’s still my on a regular basis make-up.  

What’s been your profession highlight thus far? 

Animegvrl: Being aware that my art resonates with the world around me. Knowing that so many great artists and folks I had admired for therefore long have an opinion about my work. Even getting criticised is an accomplishment for me. I suppose making an impact in the wonder industry has been my biggest achievement thus far but I’m continuously evolving. I feel like I won’t ever feel ready because I actually have such high expectations for myself.  

Which fictional character do you most relate to and why? 

Animegvrl: Akame from the manga Akame Ga Kill! I believe her character is so special. She looks as if a cold-hearted kid simply because she had a fairly rough childhood but you learn later within the manga that she’s just socially awkward. She tends to cover emotions when she’s going through something, but she really cares about her comrades even though it may not appear to be it more often than not.  

She and her sister Kurome were each sold as assassins to the Empire once they were very young. Akame was accountable for protecting Kurome until they parted ways and it really jogs my memory of the form of connection my sister and I share. (Although the ending may be very different for them.)  Also they each love food and eat an excessive amount of it identical to we do each time we get together.  

What’s your favourite beauty look of all time?

Animegvrl: My favourite look of all time is finished by Val Garland for Alexander McQueen’s VOSS in 2001. I believe it’s just so iconic, beautifully executed in its simplicity and melts perfectly with those hospital headbands. I think it’s the very best look that’s ever walked on a runway.

What does beauty mean to you? 

Animegvrl: Beauty is the whole lot and it’s in every single place. Every little thing that is taken into account beautiful and the whole lot that it isn’t is beauty to me. I discovered beauty my whole life where you least expect it to be.  

When do you are feeling most beautiful? 

Animegvrl: After I’m working on my craft I feel beautiful. Like I’m doing what I used to be placed on Earth to do.  

What’s the longer term of beauty? 

Animegvrl: Experimental, in constant change and evolution. 

You’ve the power to live in a video game. Which wouldn’t it be? 

Animegvrl: Dark Souls. It’s my favourite game of all time. I find the lore so complex, all characters are beautifully designed and every of them has such interesting storylines. The entire universe is just magical. I actually have done many looks and digital art inspired by the Souls-Borne universe. Even the best way I do my hair on a every day basis has something to do with it.  

You’ve to switch a part of your body with that of an animal or a mythological creature. What do you go for? 

Animegvrl: I’d like to have a mermaid tail just so I can seduce men and drown them down the ocean 🙂 

You encounter a hostile alien race and sound is their only mechanism for communication. What song would you play to them to encourage them to spare you and the remaining of the human race?

Animegvrl: “Stolen Dog” from Burial. It at all times seems to calm me down so it has to work on aliens as well.

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