Annie Jackson has been named chief executive officer of Credo Beauty, the brand she confounded in San Francisco, Calif. in 2014 with the late Shashi Batra.

As ceo, a position previously held by Stuart Millar, who was appointed last yr, Jackson will proceed to speed up Credo Beauty’s retail growth, driving product innovation and constructing on the corporate’s sustainability standards.

“Together as partners, we actually led Credo through some pretty pivotal moments to organize for this next phase of growth,” Jackson said of Millar. “So, I’m tremendously thankful for his contribution, but I’m really excited for the longer term.”

An modern beauty veteran and key player within the clean movement, Jackson was formerly the chief operating officer at Credo Beauty — which sells only products it has deemed protected and nontoxic, while producing its own cosmetics brand, Exa. 

Prior to creating Credo Beauty, Jackson held the role of director of merchandising at Sephora and director of name strategy and product innovation at Profit Cosmetics. She launched her profession at Estée Lauder Firms, first serving as marketing manager in 1992.

Today, Credo Beauty has expanded in retail, opening its newest shop in Silver Lake in Los Angeles, with greater than 130 brand partners and a listing of greater than 2,700 prohibited ingredients. Jackson has also banned single-use products.

“We’ve quite a bit happening,” she said.