With summer in full swing, sweat is top of mind — for consumers and types alike.

Brands like Dermadry, Duradry and Carpe are doubling down on sweat-preventing products and technology, while the #Hyperhidrosis hashtag on TikTok has greater than 564 million views. 

Hyperhidrosis, a condition during which one experiences excessive sweating, plagues about 3 percent of adults between the ages of 20 and 60 in line with the Cleveland Clinic. Of late, though, many dermatologists are reporting an uptick in concerned patients.

“[It] normally increases this time of 12 months as temperatures heat up, definitely, a bit more this 12 months with the warmer than usual spring and early summer,” said Dr. Dhaval G. Bhanusali, board-certified dermatologist and founding father of Hudson Dermatology & Laser Surgery, who often uses prescription antiperspirants and oral medications to treat the condition.

While it could occur anywhere, common affected areas include underarms, feet, hands, brow and cheeks. 

“Everyone talks about it as an underarm thing, but I’ve treated it and seen it quite continuously on the scalp, the face, the palms, the soles, sometimes the tush,” said Dr. Amy Wechsler, who’s board certified in each dermatology and psychiatry. “People can have excess sweating from almost anywhere.” 

Based on experts, Botox is essentially the most effective treatment for a lot of who experience excessive sweating. It really works by blocking the nerves, in turn stopping sweating. “I inject quite a lot of Botox and similar molecules,” said Wechsler. “It’s the most effective treatment. It has no uncomfortable side effects.” 

Dr. Gary Goldenberg, a Manhattan-based board certified dermatologist and founding father of Goldenberg Dermatology, has taken an identical approach with the condition and recommends between 100 and 200 units every three to 6 months depending on the severity. In an effort to scale back sweating and discomfort in the course of the actual treatment, since it requires several injections in sensitive areas like hands and feet, he uses TargetCool at his office. TargetCool essentially chills the realm prior to injection to forestall pain and sweating. 

“It sprays the skin to the temperature that you simply select,” said Goldenberg. “I exploit the TargetCool to relax the skin and that permits me to essentially inject in a more painless manner.” 

Other in-office treatments include oral medications like glycopyrrolate and oxybutynin, which block sweat glands but have uncomfortable side effects like dry mouth and brain fog, or prescription clinical grade antiperspirants like Drysol.

On the more extreme end, there’s endoscopic thoracic sympathectomy, an operation during which the nerves are removed. This surgery is controversial and in line with the International Hyperhidrosis Society will not be really useful by many physicians, because it has several uncomfortable side effects corresponding to compensatory hyperhidrosis (excessive sweating in one other area). 

Several brands wish to treat this condition with more accessible, at-home options.

Carpe, which first launched in 2015, has gained traction, with nearly 15 percent year-over-year growth in search, in line with data from Spate. Cofounders Kasper Kubica and David Spratte each struggled with sweaty palms and couldn’t find an accessible solution. 

“There was no widely accessible over-the-counter solution,” said Kubica.

Together, the duo, then college students, began working with ingredient suppliers, dermatologists and researchers to develop Carpe’s antiperspirant solutions, which feature aluminum salts to dam the sweat glands. On the time of launch the main focus wasn’t on the underarms, though the brand has products for that common area now, as well. 

“What we saw on the time is excessive sweating to areas of the body beyond just the underarms, so we made it our focus from there to begin addressing sweat all around the body,” said Kubica. Carpe has the whole lot from a Scalp Serum, $25, to a Face Primer with SPF 30, $48. 

Research from Mintel shows that buyers are increasingly keen on deodorants and antiperspirants that could be used on different areas of the body. Based on the firm’s report, 21 percent of respondents have used a multiuse deodorant/antiperspirant and 39 percent are keen on trying one. 

Duradry — which has experienced triple digit growth in line with the brand — is a sweat-fighting brand that employs aluminum salts in its products including Antiperspirant Wipes for Hands & Feet, $18, and Body Powder, $16. 

This move toward antiperspirants directly contrasts the natural deodorant trend. Additional brands, like Miles, are coming to market with each clean antiperspirants and deodorants to handle each trends.

Dermadry has taken a technology-focused approach with its at-home tap water iontophoresis machine. It combines tap water and electric current to forestall any motion from the nerves and sweat glands. The brand’s devices, which currently span usage for underarms, hands and feet, cost upward of $998.

Based on Dermadry cofounder Mathieu Mireault, its customer is someone who’s tried “the whole lot available on the market that’s cheaper until they get to this machine,” because it is pricier than topical products.

For all of those brands, offering accessible solutions and breaking the taboo are the important thing obstacles inside the excessive sweating market.

“We talk over with quite a lot of doctors and what they are saying is that individuals would go for a consultation for… something more serious and right at the top after they’re leaving they are saying, ‘Oh, and one last item,’” said Mireault. “Hyperhidrosis is the one last item.”

In an effort to interrupt the taboo, brands are tapping influencers and promoting real users’ stories across their marketing.

“I don’t think there’s anything inherently bad about it [sweating], anything that should be stigmatized or that individuals must be embarrassed,” said Kubica. “It’s just that for quite a lot of us, it’s something that does get in our heads and annoys us and it’s something that we’ve got to be interested by all day.”