R.e.m. Beauty, the wonder brand founded by Ariana Grande, has gained a latest investment.

The round was led by Sandbridge Capital, and Strand Equity, Hybe America, Live Nation Entertainment and Universal Music Group also participated. Terms of the deal weren’t disclosed.

“Our latest partners share our same values and strategic vision and I welcome them as we take flight during this latest and exciting era,” Grande said via email. “I’m incredibly inspired and can’t wait for everybody to witness what we’ve got in store. The journey in constructing R.e.m. beauty has only just begun.”

The brand was recently PETA-approved cruelty free, and has launched at Sephora in Europe and Selfridges within the U.K. Michelle Shigemasa, R.e.m. Beauty’s recently anointed chief executive, said more markets are on the docket.

“This investment will support global expansion into meaningful geographies, key markets — wherever there’s a powerful demand for the product,” Shigemasa said. “Ariana herself resonates in Asia, for instance. We’re going to take a look at this in a really bespoke way — where there’s an enormous following of Ariana generally, and we’ll mix that with big geographies.”

Grande’s hyper-engaged community attracted investors.

“R.e.m. Beauty has earned the trust of the wonder community and consumers alike by creating a formidable best-in-class line of products inspired by Ariana’s compelling, mission-driven brand vision,” said Ken Suslow, Sandbridge Capital founder and managing partner, in an announcement. “We’re thrilled to come back along with Ariana and her stellar R.e.m. team in support of the brand’s strong growth trajectory through our global industry network and brand constructing expertise.”

The firm previously invested in Ilia and Youth to the People, which respectively sold to the Courtin-Clarins family’s holding company in 2022 and L’Oréal in 2021. It also counts Ceremonia, U Beauty, Peach & Lily and Henry Rose as current beauty investments.

The investment may even go toward constructing out R.e.m. Beauty’s team. The brand took operations in-house earlier this 12 months in the course of the bankruptcy proceedings of its previous licensee, Forma Brands, when it also purchased remaining inventory for $15 million. The brand has continued growing despite Forma’s bankruptcy, and tapped Shigemasa to helm the business earlier this 12 months.

“We’re constructing a latest team and culture of smart, talented, passionate people who find themselves committed to taking R.e.m. to the following level of success, and it’s exciting times — constructing a team, starting a latest page. I’m honored to have them,” Shigemasa said.

The road has been on the market at Ulta Beauty for a few 12 months, where its performance has been consistently lauded. “Our guests have come to know and love every top quality R.e.m. beauty product present in our assortment,” said Monica Arnaudo, chief merchandising officer, in an announcement. “From eyes to lips to face, they know to expect inclusive, vegan, cruelty free, beautiful and progressive offerings, which is why the demand for these products at Ulta Beauty is at all times exciting to listen to and see. We stay up for continued success as partners on this next phase of growth for Ariana’s incredible company.”

Build up the brand’s innovation pipeline — and executing it at retail, corresponding to its space-themed Ulta launch activation — is one other priority for Shigemasa. “I think in constructing upon your strengths, and if you happen to think strengths, you think that product innovation — even moreso, deeper activation,” Shigemasa said. “So it’s having the investment, to essentially take a look at a launch with a 360 approach. That, and leaning into our community.”