Months after initially popping up in Los Angeles, Augustinus Bader is heading to a latest market.

The brand might be popping up in Dallas for its next stop. Opening Nov. 16, Augustinus Bader’s pop-up in Dallas’ West Village Shops will entail roughly 1,000 square feet of shoppable retail space and two treatment rooms. Facial treatments range in price from $250 to $650, though certain express treatments might be complimentary with purchases surpassing $250.

Augustinus Bader has been capable of sustain its steep growth trajectory, executives said. “We had our market week with our retailers last week in Latest York, and each single one in every of them was in awe of our growth relative to our peers — not only in the luxurious market, but in skincare usually,” said Ani Hadjinian, general manager, North America, Augustinus Bader. “The strength lies within the product because the shopper continues to return back and repurchase.”

Chief amongst probably the most loyal markets for the brand is Dallas, hence why it made sense as the following pop-up goal. “It’s a possibility to draw more attention. We’ve a really loyal base in Texas, but because we’re only five years old, our brand awareness continues to be quite limited,” said Charles Rosier, the brand’s chief executive. “We all know we’ve loads of room to grow, and pop-ups are a very important role in that process.”