ON WITH THE NEW: Ahead of the disclosing of the spring collection by newly appointed creative director Maximilian Davis, the Salvatore Ferragamo company is introducing a recent logo and dropping the founder’s first name.
The Florence-based luxury company commissioned British art director and graphic designer Peter Saville to create a recent logo where the founder’s handwriting is translated right into a serif font.
“History is an immense treasure for a house that owns it,” said chief executive officer and general manager Marco Gobbetti. “The brand new Ferragamo logotype accommodates and expands each history and the now. Removed from being only a logo, it's a program, which is able to frame and direct the brand new chapter that's about to be written.”
Gobbetti...
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